Using Call Tracking To Improve Your Online Marketing Efforts

Digital Online Marketing Commerce Sale Concept

The importance of advertising your small business cannot be understated. Even if you don’t consider your business to be one that has a big advertising budget (like most small businesses), it’s important to invest your money into smart and effective marketing methods. It’s especially important to know which of your marketing methods are the most effective. And this is where call tracking comes in.

With SIClytics’ call tracking services, you will be able to determine where the calls coming into your business are coming from. Using the data you receive from our call reports, analytics and charts, you will be able to significantly improve your advertising strategies. Do you invest more in radio ads or billboards? With our help, you’ll discover if the majority of your callers are contacting you thanks to what they heard on the radio during their commutes home from work.

How can call tracking help to grow your online marketing success? It goes without saying that, in today’s world, much business advertising is done online. And most online searches take place on mobile devices. It’s pretty hard to find someone who doesn’t use a smartphone, tablet or laptop computer on a daily basis, isn’t it? By taking advantage of call tracking, you’ll learn which keywords found in your online marketing efforts are driving calls to your business.

In fact, with click-of-a-button dialing enabled on most mobile devices, it has become a lot easier to tell which of your online marketing efforts are encouraging the most phone calls. Call tracking does a great job of measuring the effectiveness of your online content. By learning just how effective your use of the internet is in marketing your brand, you’ll be able to better focus your overall marketing strategies moving forward.

How can call tracking help you to better understand your customers? With this technology, you’re given direct insight into what makes the modern-day consumer tick. Many people – especially those who are part of our younger generation – are driven by online media. They like to be engaged in the content that is provided for them online. Call tracking can help you discover if your online marketing efforts are engaging enough.

This unique service can help you determine how successful your social media posts are, whether or not it’s worth it to invest in online classified ads or if your blogs are packing a punch. Of course, call tracking helps you learn more about the effectiveness of your offline marketing efforts as well. At SIClytics, we believe that we offer the ideal call tracking service to help our clients improve their returns on investment.

How does SIClytics’ call tracking services work? They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The robust system that we’ve developed focuses on analyzing conversion, compliance and functionality. It’s our goal to have our services assist you in growing your business by giving you the information you need to improve your marketing efforts.

And we’re very thorough with the information we provide you. Our call tracking services include in-depth graphs, charting and reports of your incoming calls. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

5 Reasons Providing Employee Feedback Is So Important

Suited man talking to a young woman across a desk

Just how important is it for you to give your employees feedback? Well, let’s put it this way – it couldn’t be more important! Research has shown that employees are much more engaged in their work when they feel that their managers and supervisors appreciate their efforts. Feedback, of course, isn’t just about telling employees what they’re doing wrong. It’s also very much about praising jobs well done.

To provide your employees with adequate feedback, it’s important to be attentive to their strengths and weaknesses. Monitoring calls becomes a huge part of an office manager’s job, as it helps to pinpoint both strong points and areas of concern. Commending employees for their excellent work is every bit as important as assisting employees with the areas of their jobs that require improvement.

Here are five reasons providing employee feedback is so important:

1. Many employees don’t feel appreciated at work. According to Jeff Fermin of OfficeVibe.com, 39% of employees feel this way. That means that they are a lot more likely to not care about their overall work performance. Furthermore, your business is susceptible to a much higher turnover rate if its team members feel as if their contributions don’t matter. Be sure to offer your employees the kind of feedback that expresses your appreciation.

2. You will inspire higher rates of productivity in the office. Workers are a whopping 30 times more likely to be actively engaged at work when managers focus on their employees’ strengths, says Fermin. There’s nothing like some good old encouragement to motivate your team to improve upon the work they’ve done. And, arguably, there’s no better way to encourage your team than to highlight how excellent they’ve performed for you in the past.

3. Your employees want feedback. Don’t assume that your team members don’t want to hear from you. When you manage an office that incorporates a team setting, you can get stuck in the mind frame that it’s best to “leave well alone”. But it isn’t. Fermin reports that 65% of employees want more feedback than the amount that they’re currently getting. To keep your team members on track, offer regular sit-down sessions to let them know how they’re doing.

4. The majority of employees will slack off when they get no feedback. Offering no feedback is the equivalent of saying you don’t care. If your employees never hear from you – whether it’s for positive or negative feedback – why should they assume that anything they do is of any consequence? An overwhelming 98% of employees fail to be engaged when managers give little to no feedback, reveals Fermin.

5. Employees work harder when you appreciate them. It’s that simple. Show your team members that their efforts matter and they will give you more effort. Fermin reports that 69% of employees say that they would work harder if they felt their efforts were better recognized. The importance of giving employee feedback cannot be understated. Evidently, the more you give, the better your business will function!

At SIClytics, we offer Live Call Monitoring services that allow call centre mangers to instantly listen in, whisper feedback to their phone agents or even “barge” into the live calls as they’re happening. We also offer a Live Call Feeds service that allows you to visually monitor call activity as calls are happening. Both are excellent tools for providing your employees with adequate feedback.

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Reasons Telemarketing Is A Viable Business-Builder

Smiling assistant using a headset in a call center

Do you ever feel like people cringe when they hear that you work in telemarketing? Don’t worry if that’s the case, because you’re not alone! Over the years, telemarketers have developed negative impressions because of their penchants for interrupting dinner. But let’s take a look at the bigger picture. Telemarketing exists – in spite of its intrusive reputation – because it works to bring business to companies that employ it as a marketing method.

Here are three reasons telemarketing is a viable business-builder:

1. It puts you in direct contact with your customers. There’s nothing like “reaching out and touching somebody”. And major corporations fail at doing this. We’re talking about the personal approach to developing business relationships here. While big businesses depend on their exuberant (read: expensive) advertising techniques such as television commercials and billboards, cold calling actually puts you in touch with potential customers.

Telemarketing allows for your company representatives to make phone calls that enable them to open up dialogue with new, untapped prospects. Before you know it, complete strangers who otherwise would never have heard of you, are asking questions about your business. What are you selling? What does it cost? How can it benefit my life? Unlike your average ad, your telemarketing efforts can specifically answer these questions for each unique lead.

2. It helps you to generate a targeted list of prospects. Not every customer you call is going to be interested in what you have to offer. Not by a long shot. But by calling people, you’ll get a much better assessment about the various levels of interest that are out there. By talking directly to members of the buying public, you’ll discover certain buying trends, likes and dislikes and what products and services are most highly sought-after.

This is very valuable information that you can use for your future campaigns. The more you know about your target audience, the better you’ll be able to prepare your newer telemarketing campaigns. Telemarketing is arguably the best “trial and error” method of gaining new customers. Within months of beginning your telemarketing efforts, you’ll be able to develop strong lead lists for various products and services.

3. It builds awareness for your brand. Even your worst case scenario isn’t necessarily bad news. As long as your phone agents are trained to speak to customers in friendly, respectful manners, you should be able to build a positive buzz for your brand even when the answer is “no” to what you are selling. Consider the fact that many of your cold calls will be met with answering machines.

It is still worth leaving messages so that, at the very least, someone new will learn of your company’s name. Telemarketing efforts require a lot of patience. Anyone who has ever worked on the phone will tell you that. However, there are great rewards awaiting those who exhibit the patience to make telemarketing work for their companies. And at SIClytics, we can help you reap those rewards even faster!

We offer Telemarketing Reporting services that enable you to report on your telemarketing team’s progress and track individual results. To be fair, your telemarketing efforts will only be as successful as your phone agents will allow. Providing them with ample training and feedback will make the most of those efforts. For more information, please don’t hesitate to contact us at 1-877-374-6003.

How Do Analytics And Graphs Help Your Business?

okt75-05All business owners want to know that their money is being spent wisely. And when it comes to advertising, this is an especially touchy subject. That’s because, for a long time, business owners have never been entirely sure exactly how impactful their marketing efforts have been. Employing a number of resources such as print ads, flyers and radio commercials, entrepreneurs often metaphorically throw marketing attempts at the wall to see what sticks.

At SIClytics, we proudly help our clients to see which of their marketing efforts are sticking. And we feel that the best way to communicate this information is through our Call Tracking services. By being able to determine which advertising sources prompted the phone calls that come into your business, you’ll be better able to determine where your advertising dollars should be spent and where they should be saved.

What else does SIClytics specialize in? We also provide our clients with analytics and graphs to help them keep accurate track of the amount of calls and types of calls that come into their offices. You may have noticed that providing such a service has helped us to formulate the name of our company. And this is because we believe strongly in our ability to clearly showcase the successes and opportunities for improvement had by our clients.

What do our analytics and graphs show our customers? They show the total number of calls that come into your business and differentiate them by charting the numbers of answered calls, missed calls, calls under one minute, calls lasting between one and two minutes, calls over three minutes and the average talk time per answered call. Our analytics and graphs also help our customers to discover which day of the week generates the most calls to their businesses.

In addition, our reports also chart incoming calls by hour, by date and by day of the week. They also reflect the number of incoming calls that come from each Canadian province. As well, SIClytics’ analytics and graphs present charts that reflect calls versus time spent on those calls, call distribution versus talk time and average call duration. As you can imagine, our services give business owners clear cut information about how successful their call centres are and can be.

Why is it so important to chart the types of calls that come into your business? No matter the type of business you run, providing top-of-the-line customer service should be one of your main priorities, if not your most important concern. As well, you obviously want your customers to continue to support your brand to improve your bottom line. The better you know how to service them over the phone, the better the reputation of your company will be, and the more money you’ll make.

By clearly charting the specifics of each of the calls that come into your business, you’ll be able to pattern your customer service practices around certain trends. Knowing how popular your company is in particular provinces, for example, may encourage you to cater your services in such a way that it meets more specific needs of that customer base. Shortening call times in an effort to serve a greater number of callers may be another decision you arrive at based on the information you receive.

At SIClytics, we’re dedicated to helping your business to be better. We also understand that reading analytics and graphs may be a fairly new concept to you. And we’d be only too happy to help you through what we know will become an easy process. For more information, please don’t hesitate to contact us at 1-877-374-6003.