No one ever said that telemarketing was an easy job. And if someone did, he/she would be lying – either that, or misinformed! You see, working on the phones requires a lot of patience and persistence. It also requires teamwork. Yes, a phone agent may be on the phone with a customer without assistance, but the training, feedback and words of wisdom imparted on that agent prior to the call make a lot of difference in his/her ability to achieve success.
What are some of the things you can do to ensure you’re managing the strongest group of telemarketers possible? Well, the first thing you can do is get on the phone yourself! There’s nothing quite like leading by example to set the tone in your office. Furthermore, being on the phone will give you the hands-on experience necessary to know exactly what you’re talking about when you provide feedback to the members of your staff.
Many telemarketers complain that their managers “don’t know what they’re talking about because they’ve never been on the phones”. It would be wise to disable your staff members from being able to make such a statement. If you don’t have a background in telemarketing already, take the opportunity to take some calls so that you can be better prepared with helpful hints when your phone agents require your help.
How important is it to understand your target market? Does that question even need to be asked? Clearly, it’s very important. In fact, it can be argued that it’s smarter to get a good handle on the type of customers you’ll encounter than it is to know your product. Of course, product knowledge is essential. But when you know how to deal with the members of your customer base, you’ll be in a better position to endear them to your company.
This involves answering questions adequately. But it also entails the ability to address customer needs. When you know exactly what the members of your customer base are interested in, you’ll be able to come up with effective scripts as well as great responses to objections. In fact, the successful overcoming of objections is one of the most important traits of a strong telemarketer. If you can pass along tips based on your own success, you’ll run a profitable call centre.
How important is it to provide feedback to your team? This is another obvious one. It’s essentially your most important role as a call centre manager. It’s important to always remember that there are different types of feedback. Both the positive and negative variety is necessary. Regularly informing your team members of the great jobs they are doing will go a long way in boosting employee morale.
A happy staff is a productive staff, so there should be no shortage of positive reinforcements. Of course, it will always be necessary to impart on to your team members advice that can help them to improve their performances. At SIClytics, we offer Live Call Monitoring services that allow you to instantly listen in to calls live and as they happen. If you wish, you may even whisper information to your phone agents to help them along in their calls.
You won’t be heard by the other parties. As well, you can barge into a live call as it’s happening, if it is absolutely necessary. We also proudly offer call centre managers fantastic Telemarketing Reporting services that give them the tools to observe and report on the progress of their team of telemarketers. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.