3 Ways To Treat Your Employees To Ensure Ongoing Success

Business presentation on laptop computer
With Halloween coming up in a few short days, the idea of “treats” is on the minds of many. And while you may have already decorated your office space with Halloween-themed decor and offered candies and chocolates to your employees, there is another type of “treat” that would benefit your business a lot better. It’s the way you treat your employees all year round that makes for a happy and productive staff!

So, as Halloween approaches, we figured it would be a good idea to remind you of the various ways that you can treat your employees to ensure your company’s ongoing success.

Here are three:

1. Show genuine concern for their professional and personal needs. It should never be lost on you that your employees are human beings. That means that they have feelings. It also means that they have both professional and personal issues that may require some assistance in handling. Now, it’s not your job to be a therapist. But a concerned and engaged business owner can do quite a lot to ensure that his/her employees are performing well on the job.

On Chron.com, Rick Suttle stresses the need for employers to take time to listen to their employees regarding their concerns. “Discuss various issues with each employee individually, such as conflicts they may have with you or other employees,” he advises, “Rectify conflicts right away by coming up with viable solutions. Use a mediator or arbitrator, if necessary, to handle conflicts out of your control.”

2. Regularly express your appreciation and gratitude. Reiterating the point that your employees are people, it’s important to never forget that they deserve credit for their accomplishments. Publicly acknowledging jobs well done is an excellent way to motivate, not just the high-performing employees, but their co-workers who will be encouraged to achieve the same accolades.

“A whole person does the job, not just half,” says Wendy Lea on Inc.com, “When you see your employees as whole people, they feel appreciated and supported. They’re filled with more potential motivation to excel rather than just doing the basics of what’s expected. Personal experiences lend perspective that encourages extraordinary contribution. I’ve seen first-hand how this extra ‘head room’ helps employees perform at levels beyond what anyone thought was possible.”

3. Be an open and approachable communicator. Employees need to feel supported in their roles. It’s important that you present yourself as someone who is genuinely interested in seeing them succeed. Making yourself available for feedback sessions and showing that you are willing to answer questions at any time will put your employees’ minds at ease. It’s a lot easier to do a job when you know that help is nearby.

Suttle agrees that you should communicate with your employees regularly. “Keep them informed of the latest updates and encourage them to keep you apprised of their progress on certain projects,” he recommends, “Compliment your employees when they do something exceptional. Buffer any criticisms with positive comments, especially when doing annual performance reviews.”

At SIClytics, we are big believers in providing employees with regular feedback. We offer Live Call Monitoring services that allow you to offer feedback to your phone agents in very innovative ways. The service lets you listen in to calls live and as they happen and also enables you to whisper information to your agents without being heard by the other parties. This helps to improve both employee performance and employee morale!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

5 Ways To Boost Sales In Your Call Centre

Smiling Customer service representative with headset on in a call center

Telemarketing is a tough job. It’s not the first time we’ve stated it and it certainly won’t be the last. There’s a lot to be said about Canadians who make their livings on the phone. They’re required to have a lot of patience, a lot of confidence and lot of tenacity. It’s important for them to be as knowledgeable about the products and services they offer as it is to be friendly and polite. Gaining favour with complete strangers, after all, is no easy feat!

This is why call centre managers have such important jobs. It’s up to them to properly train their phone agents to not only become experts in world of what they’re selling, but to have sharp over-the-phone skills. It is the combination of salesmanship and being a good people person that is the mark of a successful telemarketer. And boosting sales in your call centre will be the mark of your ability to foster that combination.

Here are five ways to boost sales in your call centre:

1. Ensure that your phone agents become products and services experts. If it’s one thing that would-be customers hate, it is company representatives who sound like they don’t know what they’re talking about. Your team members need to attain specific product knowledge that will give them the confidence to answer any questions that come their way. They should be well equipped with information that will help them to impress the leads they speak to.

2. Ensure that your phone agents have strong knowledge about your customer base. Even when your callers know all about the products and services you offer, it’s not enough if they don’t know a lot about who they’re trying to sell to. It’s important to be able to personalize your interactions so that the people being called feel as if their specific needs are being addressed. Having a good understanding of the target audience will go a long way in being able to make them part of your customer base.

3. Put your customers into calling categories. It’s wise to strategically group your customers into categories so that they can be called for the right campaigns. For example, having restaurant owners placed into one group is a great idea so that when you have a specific campaign that caters to their needs, your phone agents can hone in on particular ways to speak to them. Adapting sales approaches based on the customers is necessary to maximize sales.

4. Learn how to speak to humans. In other words, it’s not enough to simply follow a script. Everyone is different and therefore, not everyone is going to respond to the script in the same way. It’s important to be able to touch upon people’s emotional needs. Your team of callers needs to be equipped with members who are adept at empathizing and communicating in ways that let your leads know they are valued and respected as people.

5. Make your interactions personal. Use the customers’ names throughout the calls. Ask questions to learn more about their businesses, interests, likes and dislikes. Find ways to communicate the benefits of your product or service to meet the specific needs of each of your callers. Remember, that each call is about the customer, not your company. Finding a way to help the life of your lead is the best way to secure a sale.

At SIClytics, we offer Lead DaFeeder which has been called a “call centre manager’s dream”. It is an easy-to-use web-based telemarketing software that allows even the most inexperienced computer users to manage campaign dialing and dispositions. It delivers a feature-rich set of processes that enhances effectiveness, improves customer satisfaction and provides insight into performance. Not to mention, it’s a fantastic way to help boost sales in your call centre!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Ways To Market Your Small Business Online During The Holidays

depositphotos_34097593_m-2015Can you believe that the holiday shopping season is nearly here? Although we’re not yet halfway through October, it’s the right time to begin thinking about the ways in which you wish to market your small business for the impending holidays. Needless to say, business is about to pick up. However, it’s important to not assume that, simply because more Canadians will be out shopping over the next couple of months, you’ll automatically boost your sales.

You’ll have to ramp up your efforts to get shoppers to come specifically to your business for their holiday shopping needs. In 2016 (almost 2017!), it should be a no-brainer to consider using online methods of marketing for your small business. With the internet being so widely used on a daily basis by so many Canadians, it only makes sense for your small business to strengthen its online presence this holiday season.

What are the best ways to market your small business online during the holidays? Here are three ideas:

1. Create a holiday-themed YouTube video. It’s no secret that people use social media each and every day. YouTube just so happens to be one of the most popular social media platforms out there. Not only can your video help to advertise your new holiday sales, promotions, discounts and in-store events, but it can help to drive traffic to both your website and physical store for many months to come!

This is because YouTube videos have the potential of going viral. The more innovative you make your video, the better the chances are that people will share it on their own social media platforms. Be sure to post your video on your Facebook and Twitter pages among your other profiles and don’t forget to show viewers how fun, original, approachable and inviting your brand is.

2. Include holiday-themed words in your website’s content. Blogs just like this one can help quite a lot with getting people to land on your website when Googling for places to shop during the holidays. And that’s because of all of the extra holiday-themed terms that will appear on your website. It’s all about the magic of content marketing, communicates Adam Binder on CreativeClickMedia.com.

He recommends that you adjust your SEO strategy to include holiday search terms such as “holiday sale” and “free shipping” among many others. “Make adjustments in your blog posts and content, on page SEO and backlinks,” he writes, “Pay attention to what keywords currently drive the most traffic to your website, and nurture holiday version of those. In addition, the holidays are a great way to branch out in regards to your web traffic audience.”

3. Begin a holiday email campaign. Reach out to your current customers by letting them know how much you appreciate their business. Of course, a warm holiday greeting will be a great reason to send an email in the coming weeks as well. Be sure to highlight your best products and services and offer up reasons why coming to your business is the right choice. Keep in mind that your previous customers are the most likely to support your brand again.

It’s wise to offer them special discounts and bonuses to show how much you appreciate their support. You may even want to incentivize them to bring family members and friends to your store by offering significant benefits for their referrals. That way, you’ll foster a larger number of shoppers during the holiday shopping season that you know will have been recommended by others who already have good impressions of your business.

At SIClytics, we know how important it is to pinpoint which of your online marketing strategies are encouraging the most phone calls to your business. By understanding which advertising methods are the most successful, you can better manage your overall advertising budget for years to come. Our Call Tracking services are able to specify which of your advertising methods generate the most phone calls to your business!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Important Is Your Tone Of Voice When On The Phone?

Close up portrait of Woman customer service worker, call center smiling operator with  phone headset

It’s not what you say, it’s how you say it. To some, this may be a cliché. To others, it’s a cold hard fact. If you’re in telemarketing, you’re more than likely one of the latter. You’re very well aware that your ability to endear yourself to someone – usually a complete stranger – will have a lot to do with the tone of your voice. You know that without body language, it requires more of you to communicate your messages effectively to a wilfully listening ear.

You likely have a lot in common with Albert Mehrabian, who in 1967, as Abhiroop Basu explains on Zopim.com, came up with the “7%-38%-55%” rule to explain how communication works. It is made up of three parts, he insisted: 7 percent is the actual words you use, 38 percent is the tone of your delivery and 55 percent is the body language used to accompany your words. Evidently, body language counts for a lot!

So how does one effectively communicate without body language? As you may have guessed, it all comes down to tone. After all, Mehrabian surmised that tone far exceeds the actual words you use when communicating your message. Good telemarketers are very well aware that the tones of their voices set the tones of their conversations. Right off the bat, a person being called needs to know that he/she is speaking with someone worth listening to.

On VirtualHold.com, Ashley Brown explains how one’s tone can make or break a sale. “What callers hear on the other end of the line can make a world of difference when it comes to the quality of service your company provides, as well as your overall reputation,” she writes, “One agitated, dismissive voice can make or break a sale. As well, it can start a cycle of having to transfer calls to other agents and supervisors. In other words, it’s costly and potentially damaging.”

What problems can arise from a poor tone of voice? It’s been said that smiles are contagious. And that’s why phone agents are often advised to smile when they’re speaking to their leads over the phone. It helps for their tones to improve. But when a caller sounds bored, disinterested, irritated or downright rude, it’s bound to impact the mood of the person he/she is calling. It only stands to reason.

To avoid calling leads and customers with poor tones of voices, telemarketers require motivational feedback and regular training. According to Brown, “existing employees who have less than desirable attitudes may need additional training or assistance. It’s never a good idea to turn a blind eye to employees with attitude issues. They rarely change direction and often behaviours can get more pronounced.”

What is the best way to monitor the tones of voices being used by your phone reps? At SIClytics, we highly recommend the use of our Live Call Monitoring services. We offer call centre business owners and office managers innovative cloud-based features that enable them to listen to calls live as they happen. They can also whisper helpful feedback to their reps during those calls without the other parties hearing a thing!

For more information about SIClytics’ Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.