Telemarketing Continues To Provide Big Benefits To Businesses


Some companies shy away from it. Others insist upon in it. Telemarketing has a very interesting place in the business world. It’s frowned upon by some and revered by so many others. We suppose it all has to do with the type of business you own and just how talented your telemarketers are. Say what you want about being called at home during an inconvenient time, telemarketing works – always has and always will.

As a call centre manager or owner of a business that employs telemarketers, it’s vitally important that you train your staff to be adept at overcoming objections. A telemarketer hears the word “no” more often than anyone else we can think of. But, in addition to being able to push through a call, he/she must be able to endear him/herself to complete strangers – over and over again, each and every day.

To say that this is no easy feat is an understatement. And this is why your phone agents deserve to receive regular feedback from you about how they’re doing. Firstly, it’s important to offer tips and advice so that they can improve on particular aspects of their jobs. Secondly, it’s arguably even more important to communicate your appreciation of their jobs well done. This goes a long way in boosting employee morale, which inevitably leads to greater productivity.

What are some of the biggest benefits of telemarketing?

Let’s start with the fact that it generally produces immediate results. Unlike other forms of advertising or communicating with your customers, your telemarketing efforts generally request on-the-spot decision-making.

“The good thing about telemarketing is that it provides immediate response from prospective customers and clients,” says Barbara Spagnola of Arizona’s Concept Marketing Group, “Call centre agents can immediately determine whether their customers are opting for the product or not. Despite the bad reputation of telemarketing to many consumers, even non-profit organizations are also opting for this kind of service. Many charities are using telemarketing services to inform people of their programs and possibly seek donations.”

Part of your phone agents’ jobs is to gauge the interest that your leads have in your company’s products and services. With the information they receive directly from the individuals they call, your staff members can help your company develop an edge over its competitors. Making direct contact with potential customers helps to you to quickly learn what their needs are. When you establish calling campaigns that speak to those needs, you automatically put your business in a position to profit.

According to U.K.-based Expert Telemarketing, “enhanced customer service is often the only way to differentiate yourself from your competitors, and is valued by consumers who remain loyal to companies that understand their needs. Telemarketing allows you to create a rapport with your customers, and to provide a personal service catering specifically to their requirements.”

At SIClytics, we understand how important telemarketing is to businesses all across North America. And we know how important it is for call centre managers and business owners alike to see their teams of phone agents succeed. We proudly offer Telemarketing Reporting services that report on the progress of your telemarketers and track their results. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Why Is It So Important To Follow Up With Your Customers?


The follow up call – it’s the ultimate signifier that you don’t take your customers for granted. It’s important to remember that even when you believe you have provided the ultimate customer experience to someone, it doesn’t end with the completion of the transaction. Following up with that person shows that you care, not just about making sales, but about continuing a relationship. It’s an important business practice that all businesses should implement.

What is an immediate benefit to making follow up calls?

Well, firstly they build trust between you and your clients. Following up to make sure that everything is going well with your customers communicates that you care about people’s long-term satisfaction. A follow up call, it should be noted, shouldn’t necessarily be about selling another product or service. It’s a check-in to see that the already-sold product or service is providing the happiness you intended.

“When engaged in the initial selling process, your sales people should enthusiastically support your customer and let him know the purchase was in his best interests,” says Linda Ray on Chron.com, “If that was true, then the enthusiasm shouldn’t wane. Instead, your salespeople should continue to support his decision and strengthen his resolve that he made the right decision. When you don’t have anything further to gain after you’ve made the sale, the customer trusts that you were telling the truth when you encouraged the purchase.”

How will making follow up calls increase the size of your customer base?

Engaging with your customers through follow up calls will inspire them to become and remain loyal supporters of your brand. It is also very likely to lead to referrals. It’s pretty hard to argue that referrals are among the best possible ways to attract new customers. A recommendation from a happy customer is more impactful than any television commercial. And follow up calls often make for happy customers.

According to U.K.-based Kinetic Business Marketing, “the better your after sale services are the more likely it is that your clients will recommend you to their associates. This is crucial for building a good reputation among your clients and helps you stand out from your competitors. No one wants to but from people that ‘Sell and Run’ so take the time to follow-up with existing clients and they might start pointing people in your direction.”

How do follow up calls help to boost sales?

People like feeling appreciated and valued by the companies they do business with. When you keep in touch with customers to make sure that they’re happy, they will be a lot more likely to like you. And simply put, consumers make purchases from businesses that they like. Ray affirms this as a major advantage gained by businesses that make follow up calls.

“Customers are far more likely to purchase from someone they trust who acknowledges their patronage and provides excellent customer service,” she writes, “Once your salespeople build a trusting relationship, they should ask for referrals…Set a schedule for your salespeople to contact former clients on a regular basis to keep your business’s name in front of them and build on that goodwill they started with the initial follow-up call.”

It should be noted that one of the most important follow up calls you can make are ones that are returns of messages. When you miss calls, it’s vitally important to make call backs in order to assure your customers that they are not being neglected or overlooked. At SIClytics, our services include Missed Call Notifications that help business owners to never miss out on opportunities to follow up on missed calls.

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Exploring The Benefits Of Focusing On ROI

So what exactly is ROI?

Return on investment is basically what it sounds like. The three letter acronym is simply a short form way of asking the question “What did I get in return for what I invested my money in?” The obvious way to determine your ROI is to subtract what you have spent from what you have gained. This will provide you with the exact amount of return you have received.

Another way to calculate ROI is to divide your gains by the cost of your investment. This will give you the percentage of your returns. Naturally, a positive number indicates that you have earned money and, as a result, enjoyed a successful return on your investment. Of course, a negative number indicates that you have lost money and that you were unsuccessful in the particular business venture that you engaged in.

What are the advantages to calculating your ROI?

Well, it’s certainly important to know whether or not you are spending money in the right places. Obviously, losing money is part of no sound business strategy. If you find that you are losing money in particular areas of investment, calculating your ROI will help you to cease such ventures. On the flip side, if your strategies are proving lucrative, you’ll know to invest further in those avenues.

Marketing, for example, is one of the top methods that businesses use to grow themselves. The objective, of course, is to get the word out about your brand, product or service in hopes to have a direct impact on the buying public. When you launch a campaign, the hope is that it will generate greater interest in your company and that more customers will come your way. A good marketing strategy is one that earns a company more money than it spent on advertising.

In what others ways you can determine ROI?

Naturally, companies spend money in a variety of ways in order to boost revenue. Buying new equipment, ordering new inventory, hiring new employees and adding new departments are among them. In some cases, it can be harder to calculate ROI because of the difficulty in determining exact economic results of your move. For example, some new equipment may not directly generate new sales, but they give you the ability to run better your business.

New inventory, on the other hand, is easier to calculate. It goes without saying that you sell your products are marked-up prices so that you can easily determine your profits. However, you must take into consideration such things as shipping costs and even your advertising budget to determine if ordering and selling the new products are making your business any money.

At SIClytics, we know that calculating your ROI can make your business more successful in a short period of time. As a result, we offer Call Tracking services that specify which of your advertising methods generate the most phone calls to your business. By pinpointing which of your marketing strategies encourage the most calls to your company, you will much better understand which advertising methods are the most profitable. This helps you to better manage your overall advertising budgets, greatly improving your ROI!

For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Making Customer Satisfaction One Of Your Top Resolutions


On behalf of the entire SIClytics team, we’d like to wish you all a very happy new year! Here’s hoping your 2017 has already gotten off to a great start. If you ask us, we believe we have a pretty good idea about how to make this year your most successful one yet. Our experience has shown us that businesses can significantly increase their sales when they focus on customer satisfaction!

You see, customers know that they have options. What you have to offer is likely available through other merchants. So the question is – what makes your brand stand out from all of the others? It all comes down to how you make your customers feel. Prioritizing your relationships with them over pushing sales down their throats will help you to not just retain customers, but gain even more customers in the process.

After all, word spreads. And with social media being as popular as they are today, word spreads fast! So, it’s important that you do your part to continually focus on making your customers happy. This shouldn’t be all that difficult. In fact, one of the best ways to increase customers’ happiness is to develop stronger personal bonds with them. We know – it’s business, not personal, right? Well, in 2017, that isn’t necessarily the way it works anymore.

“Of all the ways to increase customer satisfaction and maximize customer retention, personalization is one of the most powerful strategies,” insists Tyler Banfield on SurveyMonkey.com, “Customers are more likely to be comfortable with businesses who know them and address their needs. Given the fact that it’s easier than ever to manage and use customer information, your company should always be looking for new ways to make every customer feel important, and that what you’re offering is specifically tailored to them.”

Learning how to address the specific needs of your customers shouldn’t be all that difficult either. When you drum up conversations with the people who support your brand, you’ll find that it’s easy to learn what interests them. And, if you’re not sure, simply ask! There really is no harm in directly asking probing questions to learn what you can do to make your customer satisfied with his/her experience with your brand.

“Rather than guessing what customers want from your business, ask them,” advises Chris Miksen on Chron.com, “Since most customers probably won’t want you to grill them in the store, ask them to take a quick survey before they leave. To increase the chances of getting the survey returned, offer a prize, such as being entered into a drawing to win $500. Ensure the survey is brief but includes enough information so you can make improvements to your business.”

At SIClytics, we offer call centre managers and owners opportunities to find out exactly what their customers want through our Live Call Monitoring services. This enables you to listen in to live calls being taken by your phone agents. It functions as an excellent feedback tool as it allows you to whisper information to your agents without the other parties hearing you!

By helping your phone reps during their calls, you greatly increase your company’s ability to handle customer questions and complaints during the first points of contact. And this works wonders for improving customer satisfaction! For more information about our Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.