3 Main Benefits That Call Tracking Provides Your Business

Imagine if you could create a unique phone number specifically for the purpose of measuring how strong a particular marketing campaign was. That way, you could easily track just how many calls came into your business thanks to that specific campaign. If you could do that, you’d be able to save tons of money by not investing in advertising strategies that produced low returns. Of course, you could also boost profits by budgeting more of your marketing dollars into strategies that work!

Well, guess what? Such a service does exist! Call tracking allows you to forward unique phone numbers to your standard business number so that no matter which of your numbers are dialled, the calls will come into your office. Because each of the numbers represents a different marketing campaign, you’ll know which ones are providing you with the best returns on investment. And, as all business owners know, a strong ROI is definitely good for business!

Call tracking offers your business a number of benefits. Here are three of the main ones:

1. It provides you with valuable statistical information.

Call tracking does a lot more than simply count the number of calls a particular phone number receives. It provides your business with measurable metrics that offer you a much clearer picture about which of your ads are producing the most profits. Such metrics include the total number of calls that come into your business – split into the number of answered calls and the number of missed calls.

Call tracking also measures the length of the calls, separating them into such categories as under one minute, one to two minutes and over three minutes. A call tracking service also measures the average talk time per answered call, the day of the week when the most calls are generated and how many incoming calls your business gets by the hour, the date, the day of the week and even which provinces the calls come from.

2. It helps you to strengthen overall customer satisfaction.

Call tracking systems enable you to record the calls that come into your place of business. What that does is a) allow you to broadcast a message that indicates that the “call may be recorded for quality assurance”, thus assuring your caller that customer satisfaction is a high priority, and b) give you the opportunity to monitor the performance of your phone agents.

Naturally, listening to the calls taken by your reps helps you to determine both their strengths and their areas of opportunity. Providing feedback, as all call centre managers are aware, is integral to the overall success of your brand – not to mention its reputation. The more assistance you’re able to provide your employees, the better they will be able to do their jobs (read: please your customers!).

3. It gives you the freedom to operate your business as usual.

Sensibly, you’ll be using the metrics discovered by your call tracking system to implement changes to your advertising strategies. However, in the meantime, you don’t need to change a thing! Utilizing a call tracking program allows you to sit back and allow the calls to come into your business – wherever they may be coming from.

Call tracking is an incredibly convenient way to determine just how successful (or unsuccessful) your various advertising methods are. Which one is producing the best results? Your radio spots? Your billboards? Your online banner ads? Your television commercials? Your call tracking service will answer that!

For more information about the effective and inexpensive Call Tracking services offered by SIClytics, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Why Your Company Should Take Advantage Of Call Tracking

What is call tracking?

Call tracking is a service that enables you to determine which of your marketing campaigns are bringing in the most business to your company. By discovering both the successes and failures of your advertising strategies, you will be able to better determine future marketing budgets. Not only does this help you to save money by not advertising using unproductive avenues, but it helps you to focus your energies on the areas where you are bound to draw the most attention from consumers.

Call tracking programs generally attach unique phone numbers to various marketing campaigns that are all forwarded to your proper business phone number. With each unique number being assigned to a different marketing campaign, it makes it fairly simple to determine which number is being used the most by your callers. Naturally, this helps for business owners to get clearer indications of which ads are producing the most profits.

What are the measurable metrics from call tracking?

They include the volume of calls, when the calls came in, where the calls came from, the length of the calls and conversion rates. Because online marketing is so popular these days, there are also metrics that are measured based on online link clicks. Call tracking measures PPC landing page performance. This refers to “Pay Per Click” ads found online that takes visitors directly to the company websites being advertised.

Call tracking also helps you to measure the skills of your phone agents. How successful are they in converting your callers into paying customers? “The information available from call tracking can also help you measure the effectiveness of your sales and marketing team,” says website developer, Christopher Mazurk on WebsiteMuscle.com, “By examining who converts the most leads, you’ll have a valuable yardstick to measure the success of your staff and learn from their performance.”

How does call recording enhance the effectiveness of call tracking?

Mazurk goes on to mention that the “the call may be recorded for quality assurance” message that you often hear when contacting companies by phone provides an excellent way for said companies to monitor the performances of their employees. With call recordings, call centre managers are able to get great insight into the sales tactics used by their phone agents.

Sales and marketing expert, Lance Weatherby believes that call recordings are among the best ways for companies to learn about their customers as well. He believes that the first and most obvious benefit of call tracking is the ability to listen to your customers firsthand. That way, you’re able to identify the specific things that can make them happy. This works wonders in boosting customer satisfaction.

“You’ll also be able to better qualify leads and determine which callers require more attention in order to turn them into loyal customers,” writes Weatherby on the Kissmetrics Blog, “In addition, call recording allows you to listen in on your employees and their interactions with leads and customers. By honing in on your sales team’s conversations with callers, you’ll be able to better analyze their tactics and identify areas that require attention to increase conversion rates.”

How can SIClytics help you with your call tracking efforts?

We proudly offer Call Tracking services that are able to specify which of your advertising methods generate the most phone calls to your business. By understanding which of your marketing strategies are the most lucrative, you will be able to better manage your overall advertising budgets for years to come. This will vastly improve your ROI!

For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Steps To Bettering Your Business In 2017

Progress Arrow in New 2017 Year Sign on a white background. 3d Rendering
2017 is almost here! But before we officially offer you our best wishes, we thought it wise to offer some suggestions about how you can truly have a happy new year. Running a call centre is no easy feat. Each and every day, you have many responsibilities that involve motivating your team of phone agents to boost sales and elevate customer satisfaction. But, you also have to work to ensure that your company is making the most out of its advertising dollars.

Is there a way you can improve upon all of that in the new year? Here are three steps to bettering your business in 2017:

1. Focus more strongly on ROI. Making the most out of your advertising dollars means having a strong handle on which of your marketing methods are driving the most calls to your centre. Is it your billboards? Your flyers? Your radio spots? Your magazine ads? Your website banners? Your social media interactions? Your television commercials? If you’re investing in any or all of the above mentioned methods, you may not be sure which is the most successful.

At SIClytics, we offer Call Reports & Analytics that come complete with depth graphs, charting and reports of your incoming calls. With our services, you’ll be able to determine which of your advertising methods are bringing in the most business to your company. That way, you can focus your energies (and marketing budgets) on the advertising avenues that are the most successful. This will improve your returns on your investments.

2. Provide better feedback to your phone agents. No call centre can be successful without a manager who is regularly providing his/her team members with feedback. This is because call centres are working environments that require high energy and regular sources of motivation. A happy staff is a productive staff. So providing positive reinforcements will go a long way in helping to generate sales.

Of course, providing helpful tips and advice is also necessary so that your team members learn from their mistakes and regularly improve upon their performances. SIClytics’ Live Call Monitoring services provide you with the tools to be an expert feedback giver. With them, you can instantly listen in to calls live and as they happen. You may also whisper information to your agents without the other parties hearing, or even barge in on the calls to take them over when absolutely necessary.

3. Take advantage of modern technology. Gone are the days when phone agents needed to manually dial the phone numbers of their leads. Also gone are the days when phone agents needed to write down information on pieces of paper in hopes of keeping neat and accurate files for their clients. Today, web-based technology allows for click-of-a-button dialing and the ability to maintain client files online.

SIClytic’s Lead DaFeeder doesn’t just allow your team members to easily dial their leads, but it also allows them to keep accurate notes within files for each of their clients. As well, the campaigns loaded into the system – by you – help for your phone agents to focus on particular industries in specific locations at the right times of the day. Calling a restaurant during the busy lunch hour, for example, can be avoided by having such leads placed into campaigns that are loaded for contact during later hours.

All of the above mentioned services are available to you in order to help make 2017 your most successful year yet! For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Happy New Year!

How Beneficial Is Call Tracking To Your Business?

Smiling entrepreneur making a phone call while looking at his computer in his office

If you’re interested in getting the most out of your marketing efforts, you’ll certainly want to know which ones are driving the most traffic to your business. It’s nearly impossible to track these metrics yourself. And that’s where call tracking comes in. With so many advertising avenues to take, it stands to reason that some are going to work better than others. But which ones are working best for you?

At SIClytics, we are able to answer that question through our call tracking services which offer in-depth graphs, charting and reports of your incoming calls. Our services are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By tracking your calls, we provide you with the ability to adequately measure your return on investment.

Which call tracking metrics should are the most important? It’s hard to say that one is particularly more important than the other as all of the data we receive works together to send a clear message. That message involves the discovery of which of your advertising methods are bringing you the most business. Tracking the number of calls is generally the first step in the call tracking process.

We record the number of calls you receive to determine certain call patterns like the time of day when your phones are the busiest. We also track call duration. Needless to say, some calls are bound to be more productive than others. Most often, the longer a call lasts, the more likely it is that the caller will become a customer. It only makes sense, right? The majority of callers who spend a lot of time talking are interested in the products or services they’re calling about.

What else does call duration say about the strength of your advertising? By tracking the number of calls you receive and differentiating between the longest and shortest ones, we’re able to help you determine which of your campaigns are producing the best quality leads. Take your online marketing efforts, for example. The metrics we discover give business owners great insight into which keywords and pay-per-click landing pages are generating the most meaningful conversations.

What is a pay-per-click landing page? Also known as a PPC landing page, it’s a web page that encourages visitors to contact you. Generally, they are given two options. They may either fill out a contact form that provides you with pertinent information and an opportunity to contact them directly, or they may simply call you themselves. Call tracking services provides information via the latter option.

Without call tracking, customer information can only be attained by the filling out of contact forms. That would give the impression that your PPC landing page is producing a lower conversion rate than it really is. With call tracking, the phone calls received from your landing page offers you a more accurate assessment of the effectiveness of your online marketing campaigns. It also helps to increase conversion rates!

For more information about SIClytics’ call tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

How Do Analytics And Graphs Help Your Business?

okt75-05All business owners want to know that their money is being spent wisely. And when it comes to advertising, this is an especially touchy subject. That’s because, for a long time, business owners have never been entirely sure exactly how impactful their marketing efforts have been. Employing a number of resources such as print ads, flyers and radio commercials, entrepreneurs often metaphorically throw marketing attempts at the wall to see what sticks.

At SIClytics, we proudly help our clients to see which of their marketing efforts are sticking. And we feel that the best way to communicate this information is through our Call Tracking services. By being able to determine which advertising sources prompted the phone calls that come into your business, you’ll be better able to determine where your advertising dollars should be spent and where they should be saved.

What else does SIClytics specialize in? We also provide our clients with analytics and graphs to help them keep accurate track of the amount of calls and types of calls that come into their offices. You may have noticed that providing such a service has helped us to formulate the name of our company. And this is because we believe strongly in our ability to clearly showcase the successes and opportunities for improvement had by our clients.

What do our analytics and graphs show our customers? They show the total number of calls that come into your business and differentiate them by charting the numbers of answered calls, missed calls, calls under one minute, calls lasting between one and two minutes, calls over three minutes and the average talk time per answered call. Our analytics and graphs also help our customers to discover which day of the week generates the most calls to their businesses.

In addition, our reports also chart incoming calls by hour, by date and by day of the week. They also reflect the number of incoming calls that come from each Canadian province. As well, SIClytics’ analytics and graphs present charts that reflect calls versus time spent on those calls, call distribution versus talk time and average call duration. As you can imagine, our services give business owners clear cut information about how successful their call centres are and can be.

Why is it so important to chart the types of calls that come into your business? No matter the type of business you run, providing top-of-the-line customer service should be one of your main priorities, if not your most important concern. As well, you obviously want your customers to continue to support your brand to improve your bottom line. The better you know how to service them over the phone, the better the reputation of your company will be, and the more money you’ll make.

By clearly charting the specifics of each of the calls that come into your business, you’ll be able to pattern your customer service practices around certain trends. Knowing how popular your company is in particular provinces, for example, may encourage you to cater your services in such a way that it meets more specific needs of that customer base. Shortening call times in an effort to serve a greater number of callers may be another decision you arrive at based on the information you receive.

At SIClytics, we’re dedicated to helping your business to be better. We also understand that reading analytics and graphs may be a fairly new concept to you. And we’d be only too happy to help you through what we know will become an easy process. For more information, please don’t hesitate to contact us at 1-877-374-6003.