Why Should You Invest In Call Tracking For Your Business?

Allow us to answer the question posed by this week’s blog title by confirming the very definition of call tracking. Call tracking is a method of discovering exactly where your leads are coming from. When phone calls are made to your business, it’s important to know what generated those phone calls. Was it your radio spots? Your online banners? Your billboards? Your flyers? Your television commercials? Your print ads? Wouldn’t it be great to know which of your advertising methods is producing the most leads?

With call tracking, you’re able to associate each of your campaigns with unique phone numbers. That way, you’ll be able to track how many calls come from each source. Call tracking is one of the best possible ways to pinpoint your returns on investment (ROI). Especially because Canadian businesses continue to generate so much business over the phone, it’s advantageous to spend marketing money in the areas that will produce the best results.

What makes call tracking so important for Canadian businesses?

According to Andrew Foster on Adster.ca, 70 percent of a Canadian company’s inbound lead sources are generated by phone calls. Web forms and other sources make up the remaining 30 percent. “Even if your website has an online appointment request form, many new customers will make their initial contact over the telephone,” he informs, “Yet remarkably few Canadian businesses are analyzing inbound phone calls to learn more about the performance of their advertising.”

It’s also important to know that many online users will see click-on ads and choose to call the company instead of clicking the ad. On RingDNA.com, Jesse Davis admits that his work experience has proven to him that most of a company’s lead generation takes place over the phone.

“When I worked as an agency marketer, it was common for me to work with clients that were closing 50% or more of their business through inbound calls generated from marketing efforts,” he reveals, “By using call tracking, I could adequately take credit for all of those leads and make smarter advertising decisions as a result.”

What do you miss out on when you’re not utilizing a call tracking service?

Your leads may go missing. Call tracking technology ensures that each and every one of your valuable leads is kept in a data base that will enable you to revisit your phone calls in order to close sales. Davis recalls a time before call tracking was available when his business was missing out on opportunities.

“Without call tracking, leads that call have a tendency to fall into a void,” he writes, “Leads names might get written down on a notepad by a receptionist and subsequently tossed in the trash. I’ve seen it happen. Heck, early in my career, I was even the one writing leads’ names and numbers down on a notepad. Let’s face it, most companies not only fail to log every hot lead, but they also don’t ensure that every qualified lead gets a call back.”

What makes SIClytics’s call tracking services the best?

We have developed a robust system that focuses on analyzing conversion, compliance and functionality. The goal of SIClytics is to bring fortune 500 features and functions to small to medium sized businesses. In short, our call tracking services help to adequately measure your return on investment!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Main Benefits That Call Tracking Provides Your Business

Imagine if you could create a unique phone number specifically for the purpose of measuring how strong a particular marketing campaign was. That way, you could easily track just how many calls came into your business thanks to that specific campaign. If you could do that, you’d be able to save tons of money by not investing in advertising strategies that produced low returns. Of course, you could also boost profits by budgeting more of your marketing dollars into strategies that work!

Well, guess what? Such a service does exist! Call tracking allows you to forward unique phone numbers to your standard business number so that no matter which of your numbers are dialled, the calls will come into your office. Because each of the numbers represents a different marketing campaign, you’ll know which ones are providing you with the best returns on investment. And, as all business owners know, a strong ROI is definitely good for business!

Call tracking offers your business a number of benefits. Here are three of the main ones:

1. It provides you with valuable statistical information.

Call tracking does a lot more than simply count the number of calls a particular phone number receives. It provides your business with measurable metrics that offer you a much clearer picture about which of your ads are producing the most profits. Such metrics include the total number of calls that come into your business – split into the number of answered calls and the number of missed calls.

Call tracking also measures the length of the calls, separating them into such categories as under one minute, one to two minutes and over three minutes. A call tracking service also measures the average talk time per answered call, the day of the week when the most calls are generated and how many incoming calls your business gets by the hour, the date, the day of the week and even which provinces the calls come from.

2. It helps you to strengthen overall customer satisfaction.

Call tracking systems enable you to record the calls that come into your place of business. What that does is a) allow you to broadcast a message that indicates that the “call may be recorded for quality assurance”, thus assuring your caller that customer satisfaction is a high priority, and b) give you the opportunity to monitor the performance of your phone agents.

Naturally, listening to the calls taken by your reps helps you to determine both their strengths and their areas of opportunity. Providing feedback, as all call centre managers are aware, is integral to the overall success of your brand – not to mention its reputation. The more assistance you’re able to provide your employees, the better they will be able to do their jobs (read: please your customers!).

3. It gives you the freedom to operate your business as usual.

Sensibly, you’ll be using the metrics discovered by your call tracking system to implement changes to your advertising strategies. However, in the meantime, you don’t need to change a thing! Utilizing a call tracking program allows you to sit back and allow the calls to come into your business – wherever they may be coming from.

Call tracking is an incredibly convenient way to determine just how successful (or unsuccessful) your various advertising methods are. Which one is producing the best results? Your radio spots? Your billboards? Your online banner ads? Your television commercials? Your call tracking service will answer that!

For more information about the effective and inexpensive Call Tracking services offered by SIClytics, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Exploring The Benefits Of Focusing On ROI

So what exactly is ROI?

Return on investment is basically what it sounds like. The three letter acronym is simply a short form way of asking the question “What did I get in return for what I invested my money in?” The obvious way to determine your ROI is to subtract what you have spent from what you have gained. This will provide you with the exact amount of return you have received.

Another way to calculate ROI is to divide your gains by the cost of your investment. This will give you the percentage of your returns. Naturally, a positive number indicates that you have earned money and, as a result, enjoyed a successful return on your investment. Of course, a negative number indicates that you have lost money and that you were unsuccessful in the particular business venture that you engaged in.

What are the advantages to calculating your ROI?

Well, it’s certainly important to know whether or not you are spending money in the right places. Obviously, losing money is part of no sound business strategy. If you find that you are losing money in particular areas of investment, calculating your ROI will help you to cease such ventures. On the flip side, if your strategies are proving lucrative, you’ll know to invest further in those avenues.

Marketing, for example, is one of the top methods that businesses use to grow themselves. The objective, of course, is to get the word out about your brand, product or service in hopes to have a direct impact on the buying public. When you launch a campaign, the hope is that it will generate greater interest in your company and that more customers will come your way. A good marketing strategy is one that earns a company more money than it spent on advertising.

In what others ways you can determine ROI?

Naturally, companies spend money in a variety of ways in order to boost revenue. Buying new equipment, ordering new inventory, hiring new employees and adding new departments are among them. In some cases, it can be harder to calculate ROI because of the difficulty in determining exact economic results of your move. For example, some new equipment may not directly generate new sales, but they give you the ability to run better your business.

New inventory, on the other hand, is easier to calculate. It goes without saying that you sell your products are marked-up prices so that you can easily determine your profits. However, you must take into consideration such things as shipping costs and even your advertising budget to determine if ordering and selling the new products are making your business any money.

At SIClytics, we know that calculating your ROI can make your business more successful in a short period of time. As a result, we offer Call Tracking services that specify which of your advertising methods generate the most phone calls to your business. By pinpointing which of your marketing strategies encourage the most calls to your company, you will much better understand which advertising methods are the most profitable. This helps you to better manage your overall advertising budgets, greatly improving your ROI!

For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Important Is ROI To Your Business?

Midsection of businessman holding ROI (return on investment) with upward moving arrow at table
Forgive us for the trick question that has been posed by this week’s blog title. Perhaps, we should have asked the question a different way. Is there anything more important than ROI for your business? At SIClytics, we think not. And that’s because your returns on your investments can literally make or break your business. We’re talking about the easy-to-digest concept of making more money than you spend. It’s truly the only way for a business to succeed!

This is why we consider it so important for companies to track their returns on investment. As Sandi Smith Leyva points out on Intuit.com, “tracking ROI can help us measure how profitable a past expenditure has been. It can also help us objectively evaluate the potential profit of an expenditure we may be considering…Using ROI, we can learn from past purchases to get smarter about future ones.”

She goes on to note that many entrepreneurs are so well-versed in their respective industries that they often “go with their gut” when making business decisions. And while Leyva doesn’t completely dissuade business owners from trusting their instincts, she believes that applying ROI can help them to choose their spending options wisely.

“Managing and tracking ROI will help us avoid purchases that may be influenced by unwarranted optimism,” she writes, “As entrepreneurs, we tend to be very positive, hopeful people. ROI can help us make decisions that are more grounded for our businesses, so that we are not purchasing every ‘bright and shiny’ object that comes along and promises to make our lives and businesses better.”

It all comes down to getting your money’s worth. Simply put, it’s important to ensure that the money you spend on growing your business actually grows your business. To know if you’ve truly done this or not, Leyva suggests that you take a few steps before spending your money. Firstly, she advises business owners to list all of their costs including their time spent as well as the revenue that can be directly attributed to the items being evaluated.

She also recommends that you list all intangible benefits and costs and compare your revenue to your costs. “Are you in the black or in the red?” Leyva insists you ask yourself. Finally, consider future years to see if it turns around in years two and three and continue to use your gut instincts when making your spending decisions.

At SIClytics, we agree that using ROI can make your business more profitable in a short amount of time. This is why we offer Call Tracking services which are able to specify which of your advertising methods generate the most phone calls to your business! As explained, it’s important to be able to pinpoint which of your marketing strategies encourage the most phone calls to your business. By understanding which advertising methods are the most successful, you can better manage your overall advertising budget for years to come, improving your ROI!

For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

5 Reasons That Advertising Your Business Is A Must

Young business man speaking with a megaphone

Your business may very well sell the absolute best products or offer the greatest services in its industry. But if no one knows about it, will it really matter how great they all are? Advertising is a mandatory part of every business owner’s job. Without letting the general public know about your business and all it has to offer, it’s like saying that you don’t have a business at all. Simply put, advertising is integral to the success of any business.

Here are five reasons that advertising your business is a must:

1. It brings awareness to your brand. Have you ever seen a person attempt a garage sale without a single sign up in his/her neighbourhood? It’s a sad sight, isn’t it? He/she is just sitting there, surrounding by old personal belongings and there isn’t one person looking through them. No matter the size of your business, you need to advertise it in order to generate any interest in it at all. Your advertising efforts, of course, should seek to separate your brand from all of its competitors.

2. It helps to attract customers away from your competitors. To stay on that last point, how else will you be able to lure people towards your customer base without advertising? A smart marketing campaign will focus in on the needs and wants of your target audience so that they are more inclined to visit your place of business instead of its competition. Enticing customers with special offers that aren’t available from “the other guys” is a great way to develop your marketing campaigns.

3. It adds credibility to your company. Most members of the general public make decisions based on their impressions. In other words, if people assume your company is a fly-by-night brand, it isn’t likely they’ll be encouraged to support it. To give people the impression that you own a reputable business, you need to advertise in ways that communicate your expertise, high quality products and services and dedication to excellent customer service. Advertising makes believers out of people.

4. It helps to encourage word-of-mouth promotion. It’s hard to argue that the best type of advertising is the type that comes from members of the buying public. When people spread the news about your brand for you, it not only costs you nothing, but it is more effective than any other type of advertising out there. That’s because people generally take the advice of others at face value. If you want people talking about your business, a clever marketing campaign is a great way to get them started.

5. It intrigues the formerly-uninterested. Not everyone out there is looking for what you sell. That is, of course, until they bear witness to cool advertisements that spark their interests. All of a sudden, people who weren’t thinking about your products and services are now considering them. Coming up with inventive ads that seek to entertain as much as they do educate about your brand is a great way to boost your customer base with individuals who may never have looked for your store previously.

As you can tell, there are numerous reasons to advertise your business. However, not all advertising methods are wise ones. It’s important to hone in on the marketing campaigns that are most likely to generate the most interest in your brand, callers on your phones and foot traffic into your store. But how will you know which of your advertising methods are the most effective? That’s where call tracking comes in!

SIClytics offers call tracking services that are capable of pinpointing the various advertising methods that generate the phone calls that come into your business. They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. At the end of the day, our call tracking services help to adequately measure your return on investment!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.