5 Major Benefits Of Using A Call Tracking Service

The concept of call tracking uses different phone numbers for each of your online and offline marketing campaigns. In other words, it’s a system by which you use one number for your billboards, another for your radio spots and another for your online banner ads. Which number generates the most calls to your business? Call tracking is what will give you the answer!

As you may have already surmised, the benefits of using a call tracking service are many. Here are five major ones:

1. It helps you to track your ROI.

Quite obviously, when you discover which of your marketing campaigns are driving the most calls in to your business, you’ll better determine how to spend your advertising dollars going forward. Tracking your returns on investment is huge in the saving/making money game. By ceasing certain ad campaigns that aren’t particularly working and investing more into effective strategies, you will ultimately generate better profits.

2. You’ll discover your peak hours.

Call tracking doesn’t just help you to figure out which of your advertising campaigns are the most effective. It also informs you of the times when the most amount of calls come in to your company. By knowing the times of each day when you receive the most calls, you can better schedule the shifts of your staff members. Clearly, manning your phone lines with an adequate number of phone agents is imperative to providing optimum customer service.

3. It helps you to better train your staff.

Call tracking services also provide call recording capabilities. This enables you to properly monitor calls in order to pinpoint areas of concern in the performances of your phone agents. Providing helpful feedback, as you’re likely aware, is an incredibly important part of providing excellent customer service. Ensuring that each member of your team is fully equipped with the knowledge necessary to answer questions and quell concerns is of key importance to your company’s overall success.

4. It allows you to document customer trends.

Which products generate the most interest in your customers? Which of your services do they find the least helpful? These and other questions can be answered through the use of call tracking technology. You’ll also learn about the issues that each of your customers face and gain a better understanding of how your company can help to resolve them.

5. It provides you with accurate information about your callers.

Okay, allow us to break it down. At SIClytics, our Call Tracking services provide you with a lot of useful information. It includes the total number of calls you receive and how many of them were answered versus missed. It also informs you, not only of the duration of each call, but of how many of your calls lasted under one minute, spanned 1 to 2 minutes or lasted over three minutes.

With our Call Tracking services, you’ll also learn the average talk time per answered call, the day that generates the most calls, how many calls you get in an hour, the number of calls you get each day of the week and the number of calls generated from each Canadian province!

To take advantage of our Call Tracking services, please don’t hesitate to call SIClytics at 1-877-374-6003 or email us at sales@SIClytics.com.

Why Your Company Should Take Advantage Of Call Tracking

What is call tracking?

Call tracking is a service that enables you to determine which of your marketing campaigns are bringing in the most business to your company. By discovering both the successes and failures of your advertising strategies, you will be able to better determine future marketing budgets. Not only does this help you to save money by not advertising using unproductive avenues, but it helps you to focus your energies on the areas where you are bound to draw the most attention from consumers.

Call tracking programs generally attach unique phone numbers to various marketing campaigns that are all forwarded to your proper business phone number. With each unique number being assigned to a different marketing campaign, it makes it fairly simple to determine which number is being used the most by your callers. Naturally, this helps for business owners to get clearer indications of which ads are producing the most profits.

What are the measurable metrics from call tracking?

They include the volume of calls, when the calls came in, where the calls came from, the length of the calls and conversion rates. Because online marketing is so popular these days, there are also metrics that are measured based on online link clicks. Call tracking measures PPC landing page performance. This refers to “Pay Per Click” ads found online that takes visitors directly to the company websites being advertised.

Call tracking also helps you to measure the skills of your phone agents. How successful are they in converting your callers into paying customers? “The information available from call tracking can also help you measure the effectiveness of your sales and marketing team,” says website developer, Christopher Mazurk on WebsiteMuscle.com, “By examining who converts the most leads, you’ll have a valuable yardstick to measure the success of your staff and learn from their performance.”

How does call recording enhance the effectiveness of call tracking?

Mazurk goes on to mention that the “the call may be recorded for quality assurance” message that you often hear when contacting companies by phone provides an excellent way for said companies to monitor the performances of their employees. With call recordings, call centre managers are able to get great insight into the sales tactics used by their phone agents.

Sales and marketing expert, Lance Weatherby believes that call recordings are among the best ways for companies to learn about their customers as well. He believes that the first and most obvious benefit of call tracking is the ability to listen to your customers firsthand. That way, you’re able to identify the specific things that can make them happy. This works wonders in boosting customer satisfaction.

“You’ll also be able to better qualify leads and determine which callers require more attention in order to turn them into loyal customers,” writes Weatherby on the Kissmetrics Blog, “In addition, call recording allows you to listen in on your employees and their interactions with leads and customers. By honing in on your sales team’s conversations with callers, you’ll be able to better analyze their tactics and identify areas that require attention to increase conversion rates.”

How can SIClytics help you with your call tracking efforts?

We proudly offer Call Tracking services that are able to specify which of your advertising methods generate the most phone calls to your business. By understanding which of your marketing strategies are the most lucrative, you will be able to better manage your overall advertising budgets for years to come. This will vastly improve your ROI!

For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Beneficial Is Call Tracking To Your Business?

Smiling entrepreneur making a phone call while looking at his computer in his office

If you’re interested in getting the most out of your marketing efforts, you’ll certainly want to know which ones are driving the most traffic to your business. It’s nearly impossible to track these metrics yourself. And that’s where call tracking comes in. With so many advertising avenues to take, it stands to reason that some are going to work better than others. But which ones are working best for you?

At SIClytics, we are able to answer that question through our call tracking services which offer in-depth graphs, charting and reports of your incoming calls. Our services are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By tracking your calls, we provide you with the ability to adequately measure your return on investment.

Which call tracking metrics should are the most important? It’s hard to say that one is particularly more important than the other as all of the data we receive works together to send a clear message. That message involves the discovery of which of your advertising methods are bringing you the most business. Tracking the number of calls is generally the first step in the call tracking process.

We record the number of calls you receive to determine certain call patterns like the time of day when your phones are the busiest. We also track call duration. Needless to say, some calls are bound to be more productive than others. Most often, the longer a call lasts, the more likely it is that the caller will become a customer. It only makes sense, right? The majority of callers who spend a lot of time talking are interested in the products or services they’re calling about.

What else does call duration say about the strength of your advertising? By tracking the number of calls you receive and differentiating between the longest and shortest ones, we’re able to help you determine which of your campaigns are producing the best quality leads. Take your online marketing efforts, for example. The metrics we discover give business owners great insight into which keywords and pay-per-click landing pages are generating the most meaningful conversations.

What is a pay-per-click landing page? Also known as a PPC landing page, it’s a web page that encourages visitors to contact you. Generally, they are given two options. They may either fill out a contact form that provides you with pertinent information and an opportunity to contact them directly, or they may simply call you themselves. Call tracking services provides information via the latter option.

Without call tracking, customer information can only be attained by the filling out of contact forms. That would give the impression that your PPC landing page is producing a lower conversion rate than it really is. With call tracking, the phone calls received from your landing page offers you a more accurate assessment of the effectiveness of your online marketing campaigns. It also helps to increase conversion rates!

For more information about SIClytics’ call tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!