Using Call Tracking To Improve Your Online Marketing Efforts

Digital Online Marketing Commerce Sale Concept

The importance of advertising your small business cannot be understated. Even if you don’t consider your business to be one that has a big advertising budget (like most small businesses), it’s important to invest your money into smart and effective marketing methods. It’s especially important to know which of your marketing methods are the most effective. And this is where call tracking comes in.

With SIClytics’ call tracking services, you will be able to determine where the calls coming into your business are coming from. Using the data you receive from our call reports, analytics and charts, you will be able to significantly improve your advertising strategies. Do you invest more in radio ads or billboards? With our help, you’ll discover if the majority of your callers are contacting you thanks to what they heard on the radio during their commutes home from work.

How can call tracking help to grow your online marketing success? It goes without saying that, in today’s world, much business advertising is done online. And most online searches take place on mobile devices. It’s pretty hard to find someone who doesn’t use a smartphone, tablet or laptop computer on a daily basis, isn’t it? By taking advantage of call tracking, you’ll learn which keywords found in your online marketing efforts are driving calls to your business.

In fact, with click-of-a-button dialing enabled on most mobile devices, it has become a lot easier to tell which of your online marketing efforts are encouraging the most phone calls. Call tracking does a great job of measuring the effectiveness of your online content. By learning just how effective your use of the internet is in marketing your brand, you’ll be able to better focus your overall marketing strategies moving forward.

How can call tracking help you to better understand your customers? With this technology, you’re given direct insight into what makes the modern-day consumer tick. Many people – especially those who are part of our younger generation – are driven by online media. They like to be engaged in the content that is provided for them online. Call tracking can help you discover if your online marketing efforts are engaging enough.

This unique service can help you determine how successful your social media posts are, whether or not it’s worth it to invest in online classified ads or if your blogs are packing a punch. Of course, call tracking helps you learn more about the effectiveness of your offline marketing efforts as well. At SIClytics, we believe that we offer the ideal call tracking service to help our clients improve their returns on investment.

How does SIClytics’ call tracking services work? They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The robust system that we’ve developed focuses on analyzing conversion, compliance and functionality. It’s our goal to have our services assist you in growing your business by giving you the information you need to improve your marketing efforts.

And we’re very thorough with the information we provide you. Our call tracking services include in-depth graphs, charting and reports of your incoming calls. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

The Importance Of Call Tracking For Your Business

Depositphotos_26499863_m-2015Advertising is important. But knowing exactly which advertising avenues are the most effective is what is most important to any business. How do you know without trying different methods? Is it more advantageous to invest in online marketing campaigns or run a (likely to be very costly) commercial on television? Is it wise to throw up a huge billboard in your city or print boxes of flyers to hand out to members of your community?

Needless to say, there are countless ways to promote your brand but some are simply going to work better than others. This is where call tracking comes in. It has practically become an integral element in today’s business world and is arguably the best way for business owners to get good senses of the returns on their investments. When phone calls come into your business, it truly pays to know what prompted the calls in the first place.

So how does call tracking work exactly? To put it plainly, call tracking records the number of phone calls that come into your business and determines where they come from. It helps to establish which of your ad campaigns are leading to the most phone calls and the percentages of your advertising dollars that are resulting in those calls. Call tracking is the answer to the question “What return on investment am I getting from my marketing efforts?”

Why is call tracking so vital in today’s business world? Call tracking is an excellent marketing tool because it helps to pinpoint what marketing strategies are actually working for you and which ones are not. That way, you’ll end up spending your marketing budgets a lot more wisely. And your marketing efforts will be a lot more effective as well. With the statistics given to you by your call tracking efforts, you will significantly increase your ROI.

Consider how much more of a winning strategy you can develop if you know that your mail outs are resulting in 40% more call backs than that billboard you invested in. In all likelihood, you’ll be compelled to transfer the advertising dollars you were spending on the billboard to more mail outs. With the statistics you’ve discovered via call tracking, you will enjoy a higher success rate with your advertising efforts.

Obviously, the alternative is a lot worse. Without call tracking, you’re left guessing. You’re susceptible to thinking “Well, maybe all of those calls coming in are because of that billboard we put up”. If you follow this line of thinking, you’re liable to continue spending money on keeping up with an advertising strategy that is not producing the results you think it is. This is not to say that billboards don’t work, by the way. It’s simply to highlight the fact that call tracking is what will help you to know for sure!

How can SIClytics help you? Our call tracking efforts are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. As part of our services, we offer Call Reports & Analytics which include in-depth graphs, charting and reports of your incoming calls. We also offer Telemarketing Reporting which reports on the results of your telemarketing team.

For more information on how SIClytics can track your calls and offer you a greater return on investment for your marketing efforts, please don’t hesitate to contact us at 1-877-374-6003. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days to take advantage of our 30-day money back guarantee! Give us a call today. We look forward to helping you get the most out of the calls that come your way.