4 Reasons To Use Telemarketing To Grow Your Business


Telemarketing often gets a bad rap. For many Canadians, just hearing the word “telemarketing” can make them cringe. And that’s because it arouses memories of being interrupted at dinner by random phone calls from people attempting to sell products they have no use for. But, here’s the truth about telemarketing: It’s not the nationwide disturbance that some people think it is. In actuality, it’s a lead-generating, sales-making, results-providing business-booster!

No, not everyone a telemarketer calls is going to agree to make a purchase. But why would telemarketing even exist if it didn’t provide business owners with positive results? As call centre managers across Canada have long known, telemarketing is a powerful and cost-effective marketing tool. Consider the fact that the only real business expenses associated with telemarketing are the salaries of the phone agents and the phone bills.

There are, of course, other reasons to use telemarketing to grow your business. Here are four:

1. It provides your company with direct feedback.

There are few things more valuable to a business than direct feedback from customers. What better way is there to discover the needs and wants of the members of your target audience? Getting information “straight from the horse’s mouth” is a fantastic way to realign marketing campaigns, improve customer service and develop new products and services.

2. It connects people with other people.

Today’s consumers place a lot of importance on their relationships with the businesses they support. They know they have options, so when making the choices to support particular brands, they consider the ways in which those brands make them feel. Telemarketing puts a live human voice on the phone with another live human. There is a genuine interaction that is enabled, thus legitimate relationships are forged.

“Speaking directly to someone is the best way to engage your customer,” says Andy Dickens on Virtual-Sales.com, “Placing a human at the forefront of your sales initiative gives your business a voice, and allows you to establish a customer relationship…You can answer questions, or address any reservations that the customer may have about working with your company. You then understand your prospects better, and identify ways that you can upsell your services.”

3. It expands your sales territory.

A lot of businesses have no choice but to market their products and services to local communities. Banking on the fact that people who live in the surrounding areas of their places of businesses will support them, merchants dump advertising dollars into campaigns that only reach a select number of consumers. Telemarketing, on the other hand, enables companies to “open their doors” to customers nationwide and even across the world!

4. It provides immediate results.

When you throw a lot of money behind elaborate advertising campaigns, there is an inevitable waiting period that results. The hope, of course, is that in a short amount of time, customers will respond to the ads. However, with telemarketing, businesses are able to secure immediate responses. Sales are made on the spot, during the calls, eliminating the prolonged process of sitting and waiting for your marketing efforts to work.

At SIClytics, we recognize the importance of telemarketing in the building of businesses all across North America. We also understand just how important it is for call centre managers to have their teams of phone agents be successful. As a result, we proudly offer Telemarketing Reporting services that report on the progress of telemarketers and track their results.

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Ways To Advertise Your Small Business Online

Beautiful charming woman holding a laptop facing the camera with a blank white screen for your text or advertising

As a small business owner, one of your most important jobs is to advertise your company. Even if you’re confident that you offer the best products and/or services in your industry, it will be practically impossible to convince members of the general public of it without some sort of marketing campaign. These days, many small business owners take to social media, among other online avenues, to publicize their companies.

It stands to reason that you should do the same. And while logging in to your social media accounts to post comments and videos as well as engaging with others is always a good idea, there are some other online advertising methods that are worth taking a look into. Obviously, social media use is free. But there are some other effective paid advertising opportunities that the worldwide web has available for you.

Here are three ways to advertise your small business online:

1. Google AdWords. If you’re looking to increase traffic to your company website (and which business owner isn’t?), it’s wise to invest in this Pay Per Click marketing method. On a small daily budget, you can increase your website’s visitors by having your website pop up when online users type in specific keywords. The best part about it is that you don’t pay anything if no one clicks on your website link.

As Google explains, Google Adwords is free to sign up for. You only pay when someone clicks on your ad and visits your website or calls you. “You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising,” they confirm, “Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.”

2. Facebook Ads. Millions of people use Facebook every day. And, as mentioned earlier, it’s free to do so. However, as a business owner, it’s certainly worth investing a small amount into ads that will reach such a huge audience on a daily basis. With Facebook Ads, you can specifically choose the type of people you want to reach in order to deliver your ads to your target audience. This encourages better results.

Facebook also explains that advertising on their platform helps you to connect with the hundreds of millions of people who visit the site on their mobile devices each day. “More than 700 million people visit Facebook every day on their phones and tablets—and when they do, they see Facebook Ads along with stories from family and friends,” they note, “Because Facebook Ads are placed in the stream of information people view on Facebook, they’re more likely to see your ads and take action.”

3. Content marketing. This tip definitely belongs in the “practice what we preach” category as we update our blog with a new entry every week. It’s important for us to provide online users with viable information that also helps us to develop greater opportunities for our website to be found in search engines. Google looks favourably upon sites that are regularly updated with new content. Click HERE for information on how to hire a talented blogger to update your site!

At SIClytics, we recognize the importance of knowing which of your online ad campaigns are encouraging the most phone calls to your business. That way, you’ll know which marketing methods deserve more of your advertising budget. We offer Call Tracking services that are capable of pinpointing the various advertising methods that generate the phone calls that come into your business!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

5 Reasons That Advertising Your Business Is A Must

Young business man speaking with a megaphone

Your business may very well sell the absolute best products or offer the greatest services in its industry. But if no one knows about it, will it really matter how great they all are? Advertising is a mandatory part of every business owner’s job. Without letting the general public know about your business and all it has to offer, it’s like saying that you don’t have a business at all. Simply put, advertising is integral to the success of any business.

Here are five reasons that advertising your business is a must:

1. It brings awareness to your brand. Have you ever seen a person attempt a garage sale without a single sign up in his/her neighbourhood? It’s a sad sight, isn’t it? He/she is just sitting there, surrounding by old personal belongings and there isn’t one person looking through them. No matter the size of your business, you need to advertise it in order to generate any interest in it at all. Your advertising efforts, of course, should seek to separate your brand from all of its competitors.

2. It helps to attract customers away from your competitors. To stay on that last point, how else will you be able to lure people towards your customer base without advertising? A smart marketing campaign will focus in on the needs and wants of your target audience so that they are more inclined to visit your place of business instead of its competition. Enticing customers with special offers that aren’t available from “the other guys” is a great way to develop your marketing campaigns.

3. It adds credibility to your company. Most members of the general public make decisions based on their impressions. In other words, if people assume your company is a fly-by-night brand, it isn’t likely they’ll be encouraged to support it. To give people the impression that you own a reputable business, you need to advertise in ways that communicate your expertise, high quality products and services and dedication to excellent customer service. Advertising makes believers out of people.

4. It helps to encourage word-of-mouth promotion. It’s hard to argue that the best type of advertising is the type that comes from members of the buying public. When people spread the news about your brand for you, it not only costs you nothing, but it is more effective than any other type of advertising out there. That’s because people generally take the advice of others at face value. If you want people talking about your business, a clever marketing campaign is a great way to get them started.

5. It intrigues the formerly-uninterested. Not everyone out there is looking for what you sell. That is, of course, until they bear witness to cool advertisements that spark their interests. All of a sudden, people who weren’t thinking about your products and services are now considering them. Coming up with inventive ads that seek to entertain as much as they do educate about your brand is a great way to boost your customer base with individuals who may never have looked for your store previously.

As you can tell, there are numerous reasons to advertise your business. However, not all advertising methods are wise ones. It’s important to hone in on the marketing campaigns that are most likely to generate the most interest in your brand, callers on your phones and foot traffic into your store. But how will you know which of your advertising methods are the most effective? That’s where call tracking comes in!

SIClytics offers call tracking services that are capable of pinpointing the various advertising methods that generate the phone calls that come into your business. They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. At the end of the day, our call tracking services help to adequately measure your return on investment!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Getting The Most Out Of Your Advertising Efforts

Red horseshoe magnet attracting some chrome balls from a crowd, white background

How can you tell if you’re getting the most out of your advertising efforts? Well, the simplest and most basic way to determine if your marketing budget is being spent the right way is to determine your return on investment. ROI is the definitive way to figure out if you’re advertising correctly. Did you spend less money on the advertising than it made you? If the answer is yes, you’ve taken some worthwhile steps. If the answer is no, it’s time to switch up your tactics.

What are some of the ways to maximize ROI? Well, it all depends on your business and its needs. What are your main objectives? Is it to increase sales? Is it to grow your customer base? Chances are it’s a little of both considering that no business owner is in business to not regularly increase the amount of money he/she makes. Therefore, it’s wise to focus on the aspects of your business that need the most help.

Generating leads is a very important objective when you’re spending money on advertising. It has been argued that focusing on generating leads is a lot more important than branding. Naturally, it’s important to establish a good reputation and have a strong brand identity, but you don’t want to spend a lot of your advertising dollars on avenues that seek to simply build your brand image. It’s important to generate ads that elicit calls to action.

What are calls to action? This is where you generate responses to your ad campaigns. Your marketing should be focused on getting people to contact your company for the products and services that it offers. There are various ways to do that, of course. Your promotional material should always include your website. The call to action is to get people to log on to the site. Your company phone number should also be made clear in your ads.

Your advertising efforts should also be focused on a specific target audience that is most likely to support your business. Your message should apply to people who are actively seeking the products and services that your company offers. Speak directly to the needs of the people who make up your target audience and you’ll be a lot more likely to get responses to your advertising efforts.

How important is it to engage with your target audience? In today’s business world, it’s very important. It’s wise to have a live chat feature on your website so that its visitors can make direct and immediate contact with representatives of your company. We’re living in a very tech-savvy world so the more you’re able to communicate with people online, the more likely it will be that you’ll engage with members of your target demographic.

Heavy use of social media is important. Regularly posting blogs and liking and commenting on other posts is essential to getting your brand recognized. Again, the point is to generate interest in your profiles so that people visit them. Making direct contact through e-mail marketing is also an effective way to elicit calls to action. By reaching out to potential customers in this personal way, you give yourself the opportunity to develop more personal relationships.

How important is call tracking to measuring ROI? It’s critical. This is why SIClytics offers call tracking services that are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By having our services assist you by giving you the information you need to improve your marketing efforts, you will be able to get the most out of them, maximizing your ROI!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. Be sure to ask us about our 30 Day Money-back Guarantee!

5 Great Ways To Maximize Your Return On Investment

Man fingers setting profit button on highest position. Concept image for illustration of profitability or return on investment

You don’t have to be the world’s greatest mathematician in order to be a business owner. However, it is of vital importance that you understand one mathematical principle: to be profitable, you must earn more money than you spend. And while everyone surely understands this, it isn’t always something that entrepreneurs are able to successfully pull off. And that’s because their money is often being spent in the wrong places!

It’s important to think your advertising budget through. You not only want to be clear about how much money you can devote to your marketing strategies, but you also want to set out a plan to earn a certain amount of money in return by launching said strategies. That way, you can continuously ensure that you’re always getting the most for your advertising dollars. So what are the best ways to maximize your return on investment?

Here are five great ideas:

1. Research advertising successes and failures in your industry. Do you due diligence and look into what has worked and what has failed for your competitors. At the same time, revisit some of the marketing strategies you’ve had in the past and attempt to recall which ones turned the greatest profits. A lot of trial and error is generally necessary in the advertising game, but you’ll want to avoid as much error as possible by acknowledging history.

2. Attend workshops and seminars to meet other industry professionals. It certainly doesn’t hurt to mix, mingle and network with like-minded industry counterparts who may also have quite a bit of experience with advertising their own companies. Not only can you learn from their experiences, but you can also develop new relationships that may help to grow the reach of your advertising efforts. Scratching certain backs can help to get yours scratched in return.

3. Select the advertising strategies most likely to attract interest from your customer base. What may seem like an obvious tip is one that should only be heeded after our first few ideas are considered. Of course, you’ll want to speak directly to the needs and concerns of your target audience, but how will you know what they are until you’ve looked into it? Television commercials, billboards, print ads, radio spots – which will work best for your brand?

4. Make strong and regular use of your social media accounts. Using the internet to advertise is a no-brainer. But utilizing your Facebook and Twitter pages, among other platforms, is practically a must in today’s business world. Firstly, it’s completely free to create Facebook posts and tweet to your heart’s content. Secondly, social media are used so regularly, it’s bound to help spread the word about the advertising campaigns you’re actually spending your money on.

5. Invest in call tracking. If you want a precise and accurate understanding of what your true returns on investment are, you’ll track your calls. At SIClytics, we provide services that measure the incoming and outgoing calls made using your telecom account. Our system helps you to determine which advertising sources are generating the most leads. That way, you can invest more into the strategies that work and less into the ones that don’t!

If call tracking is a new concept to you, don’t worry, you’re certainly not alone. We would be more than happy to provide you with more details about our advanced tracking system in order to get you on your way to spending your advertising budgets a lot more wisely. Please don’t hesitate to give us a call. For more information, dial us up at 1-877-374-6003.