Why Should You Invest In Call Tracking For Your Business?

Allow us to answer the question posed by this week’s blog title by confirming the very definition of call tracking. Call tracking is a method of discovering exactly where your leads are coming from. When phone calls are made to your business, it’s important to know what generated those phone calls. Was it your radio spots? Your online banners? Your billboards? Your flyers? Your television commercials? Your print ads? Wouldn’t it be great to know which of your advertising methods is producing the most leads?

With call tracking, you’re able to associate each of your campaigns with unique phone numbers. That way, you’ll be able to track how many calls come from each source. Call tracking is one of the best possible ways to pinpoint your returns on investment (ROI). Especially because Canadian businesses continue to generate so much business over the phone, it’s advantageous to spend marketing money in the areas that will produce the best results.

What makes call tracking so important for Canadian businesses?

According to Andrew Foster on Adster.ca, 70 percent of a Canadian company’s inbound lead sources are generated by phone calls. Web forms and other sources make up the remaining 30 percent. “Even if your website has an online appointment request form, many new customers will make their initial contact over the telephone,” he informs, “Yet remarkably few Canadian businesses are analyzing inbound phone calls to learn more about the performance of their advertising.”

It’s also important to know that many online users will see click-on ads and choose to call the company instead of clicking the ad. On RingDNA.com, Jesse Davis admits that his work experience has proven to him that most of a company’s lead generation takes place over the phone.

“When I worked as an agency marketer, it was common for me to work with clients that were closing 50% or more of their business through inbound calls generated from marketing efforts,” he reveals, “By using call tracking, I could adequately take credit for all of those leads and make smarter advertising decisions as a result.”

What do you miss out on when you’re not utilizing a call tracking service?

Your leads may go missing. Call tracking technology ensures that each and every one of your valuable leads is kept in a data base that will enable you to revisit your phone calls in order to close sales. Davis recalls a time before call tracking was available when his business was missing out on opportunities.

“Without call tracking, leads that call have a tendency to fall into a void,” he writes, “Leads names might get written down on a notepad by a receptionist and subsequently tossed in the trash. I’ve seen it happen. Heck, early in my career, I was even the one writing leads’ names and numbers down on a notepad. Let’s face it, most companies not only fail to log every hot lead, but they also don’t ensure that every qualified lead gets a call back.”

What makes SIClytics’s call tracking services the best?

We have developed a robust system that focuses on analyzing conversion, compliance and functionality. The goal of SIClytics is to bring fortune 500 features and functions to small to medium sized businesses. In short, our call tracking services help to adequately measure your return on investment!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Main Benefits That Call Tracking Provides Your Business

Imagine if you could create a unique phone number specifically for the purpose of measuring how strong a particular marketing campaign was. That way, you could easily track just how many calls came into your business thanks to that specific campaign. If you could do that, you’d be able to save tons of money by not investing in advertising strategies that produced low returns. Of course, you could also boost profits by budgeting more of your marketing dollars into strategies that work!

Well, guess what? Such a service does exist! Call tracking allows you to forward unique phone numbers to your standard business number so that no matter which of your numbers are dialled, the calls will come into your office. Because each of the numbers represents a different marketing campaign, you’ll know which ones are providing you with the best returns on investment. And, as all business owners know, a strong ROI is definitely good for business!

Call tracking offers your business a number of benefits. Here are three of the main ones:

1. It provides you with valuable statistical information.

Call tracking does a lot more than simply count the number of calls a particular phone number receives. It provides your business with measurable metrics that offer you a much clearer picture about which of your ads are producing the most profits. Such metrics include the total number of calls that come into your business – split into the number of answered calls and the number of missed calls.

Call tracking also measures the length of the calls, separating them into such categories as under one minute, one to two minutes and over three minutes. A call tracking service also measures the average talk time per answered call, the day of the week when the most calls are generated and how many incoming calls your business gets by the hour, the date, the day of the week and even which provinces the calls come from.

2. It helps you to strengthen overall customer satisfaction.

Call tracking systems enable you to record the calls that come into your place of business. What that does is a) allow you to broadcast a message that indicates that the “call may be recorded for quality assurance”, thus assuring your caller that customer satisfaction is a high priority, and b) give you the opportunity to monitor the performance of your phone agents.

Naturally, listening to the calls taken by your reps helps you to determine both their strengths and their areas of opportunity. Providing feedback, as all call centre managers are aware, is integral to the overall success of your brand – not to mention its reputation. The more assistance you’re able to provide your employees, the better they will be able to do their jobs (read: please your customers!).

3. It gives you the freedom to operate your business as usual.

Sensibly, you’ll be using the metrics discovered by your call tracking system to implement changes to your advertising strategies. However, in the meantime, you don’t need to change a thing! Utilizing a call tracking program allows you to sit back and allow the calls to come into your business – wherever they may be coming from.

Call tracking is an incredibly convenient way to determine just how successful (or unsuccessful) your various advertising methods are. Which one is producing the best results? Your radio spots? Your billboards? Your online banner ads? Your television commercials? Your call tracking service will answer that!

For more information about the effective and inexpensive Call Tracking services offered by SIClytics, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.