Employee Morale And Customer Satisfaction Go Hand In Hand


It’s not hard to conclude that in order to truly satisfy your customers, you need to have happy employees. After all, with your customers regularly interacting with the members of your phone staff, it should go without saying that positive experiences will only be had if all parties are in pleasant moods.

“Employees shape the experience a customer has with your company each time they have contact, making employees the most memorable voice of your brand as they constitute the actual brand,” says Maggie Kalahar of ForeSee Results, “It’s people who ultimately deliver your brand promise. It does not make a difference what you tell your customers about your brand if those who actually encounter the customer don’t deliver the values consistently.”

Sufficient training is a key ingredient to a happy and productive staff.

No matter the job, employees like to know what they’re doing. They need to feel confident that they are capable of handling their everyday tasks. When your agents feel as if they haven’t been given all the tools of the trade, they will lose enthusiasm towards their jobs. The worse they feel about their roles, the less successful they will be in making their customers happy.

“Each company has different values and goals, so it’s crucial that employees understand exactly what is expected of them and how they need to go about doing it,” says Michael Miller of The McQuaig Institute, “They must be able to adapt to certain behaviours – face-to-face customer approaches or phone training –in order to keep customers happy. Every employee of a company must follow these same protocols and have the passion to succeed. Otherwise, service can suffer.”

It’s important to diminish stress levels in your working environment.

It’s no secret that working the phones is a hard job. Your call centre reps take hundreds of calls every day. And not every one of them will be with cheerful individuals. Managing customer complaints while attempting to keep sales numbers high is a juggling act even the most talented of salespeople can have trouble with. It’s up to you to introduce stress-relieving services in your place of business.

“Access to any services aimed at stress reduction, such as message therapy, may prove popular among workers, helping to boost morale,” informs Miller, “Discount membership at an exercise club or swimming pool may also help employees develop more low-stress lifestyles.”

Never underestimate the power of feedback.

Your employees need to know how they’re doing. Schedule regular feedback sessions so that you can offer sound words of advice as well as appropriate praise for jobs well done. Acknowledging the successes of your staff members will encourage them to strive for even better results. And providing tips when necessary will help them to avoid repeating past mistakes.

At SIClytics, we provide call centre managers with the perfect feedback tool! Our Live Call Monitoring services enable you to instantly listen in to live calls to hear what’s happening in real time. As well, you can use the feature to whisper information to your phone agents without the other parties hearing it. This immediate form of feedback works to boost both employee performance and customer satisfaction on the spot.

Finally, our Live Call Monitoring services enable you to barge into live calls in the event that they need to be taken over. If you’re looking to boost both employee morale and customer satisfaction, a stronger ability to provide immediate feedback is key. For more information about or Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How The Happiness Of Your Call Centre Employees Is Good For Business


No matter what you sell, how you make your customers feel matters most. Customers value their experiences with the companies they choose to support. And, as a result, they will end up spending more money on pleasurable customer experiences – even if they could make the same purchases elsewhere. So, what does that mean for your business? It means you have to ensure that your customers are happy – and it all starts with the happiness of your employees!

How important is the happiness of your employees to your business?

Well, according to Joy Powers on YouEarnedIt.com, “unhappy employees…can be detrimental to your business. Not only are they less productive and absent more, if they end up walking out the door, you’ll be paying the price for months or years to come. Turnover costs are estimated to be from 30 percent of annual salary for an entry-level employee up to 400 percent of annual salary for a high-level employee.”

Why is the happiness of your call centre employees so important?

The first thing to remember is that working on the phones is unlike any other job. Your phone agents are required to speak to hundreds of people daily. In many cases, these are people your agents are speaking to for the first time. A call centre employee’s success in building rapport with complete strangers all day, each and every day, is based heavily on his/her emotional state.

If employee morale is down in your call centre, you are not going to have positive sales results. It’s just that simple. You need to make the working environment an enjoyable one to be a part of. Many call centres adopt the practice of running in-office games to inspire competitive natures among their workers. That way, they can both enjoy their work more and be motivated to achieve better results. On Inc.com, Jayson DeMers champions the act of making time for fun in the office and suggests non-work-related activities to brighten the mood of your employees.

“’Work’ and ‘fun’ are not mutually exclusive terms,” he insists, “You can inject some regular fun into the workplace without immediately ruining your chances at having a productive day…Break up the day with a little bit of fun and work won’t seem as much like work. A few minutes away from the desk can improve productivity for hours and provide consistent increases to morale worth far more than those few lost minutes of work.”

What can you do to boost the happiness of your call centre employees?

A huge part of boosting employee morale has to do with recognition. Acknowledging the jobs well done of your phone agent goes a long way in inspiring them to produce even better results. “Praise your employees at staff meetings, or take the time to thank them in a hand-written note,” advises Powers, “Whatever the message, the most important thing is that employees know that their hard work is noticed and appreciated.”

It’s also important to lead by example. It’s practically impossible to encourage the members of your staff to have positive attitudes if you don’t have one yourself. Everyone has come into contact with that stereotypical grumpy boss – don’t be that guy! “The best way to encourage positive attitudes throughout the company is to carry a positive attitude yourself,” believes DeMers, “Positive mentalities, just like negative mentalities, are contagious and compounding.”

At SIClytics, we also believe that it’s hugely important to equip your call centre staff with the technologies that will help to make their jobs easier. Our Lead DaFeeder, for example, is an innovative web-based telemarketing technology that enables one-touch dialing and the ability manage calling campaigns and dispositions. Not to mention, our Live Call Monitoring services enable call centre managers to provide the type of helpful feedback that is known to boost productivity.

For more information about any and all of our services, check out our product tour and please don’t hesitate to call us at 1-877-374-6003. You may also email us at sales@SIClytics.com.

The Benefits Of Monitoring, Whispering And Barging In

At SIClytics, we proudly offer call centre business owners and managers an innovative Live Call Monitoring service that serves many functions. It displays the names of the callers and callees as well as the call durations and directions. As well, the revolutionary service allows managers and trainers to monitor calls live, whisper information to their phone agents and even barge in to the calls if absolutely necessary. The benefits of such a form of call monitoring are many.

What is the benefit of monitoring the calls of your phone agents live?

It’s important to know how well your phone agents are performing. But, as they say, time is money. In the past, call recordings gave call centre managers the ability to monitor the calls of their staff members after the calls were completed. That means that potential mistakes made during those calls could not be corrected at the times they were being made.

This only served to have employees continue to make those same mistakes on subsequent calls until proper feedback was given in order to remedy those errors. On Chron.com, Chris Miksen highlights the importance of being able to offer immediate feedback. “Monitoring employees gives you the opportunity to watch for mistakes and errors throughout the workday,” he writes, “When you see an employee make an error, you may immediately confront the employee about it or bring it up during the employee’s performance review.”

What is the benefit of being able to whisper information to your phone agents during their calls?

Speaking of the importance of immediacy, the “whisper” portion of our Live Call Monitoring services enables call centre managers to help their phone agents nip problems in the bud. By whispering information during the live call, a phone agent can correct his or her path by properly answering questions or adequately addressing concerns.

The “whisper” feature eliminates both the need to put a customer on hold and the need to call a customer back in order to have time to locate accurate information. By providing on-the-spot feedback, you give your employees better opportunities to close sales and improve overall customer satisfaction. It’s important to note that whatever you whisper to your phone agent will not be detected by the party on the other line – a highlight of the Live Call Monitoring service.

What is the benefit of being able to barge in to phone calls?

Previously, an escalated call required a phone agent to put a customer on hold in order to contact a manager or supervisor in order to take over the call. This hold time was sometimes enough to irritate a customer even more. The “barge in” portion of our Live Call Monitoring service speaks to the importance of immediacy once again.

By being able to take over a call right away, you allow for your expertise to do the talking. Your experience will help for the customer to de-escalate his or her concerns instead of having your phone agent potentially worsen the situation. This is especially true if you find that your phone agent is intentionally misleading a customer. Monitoring your employees is an important way to weed out dishonest employees, says Miksen.

“Dishonest employees, as well as employees who believe the rules don’t apply to them, may break company rules when management isn’t around,” he points out , “By constantly monitoring employees, you might catch those who willingly violate company policy and immediately employ disciplinary action.”

For more information about our Live Call Monitoring services, please don’t hesitate to call SIClytics at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Telemarketing Tips That Make Top Sellers


Your call centre is filled with talented phone agents who all work tirelessly to improve their sales numbers and improve their customer relationships every day. Or is it? Not every telemarketer is blessed with both the patience and know-how to overcome objections, close sales and grow your company’s customer base in the process. That doesn’t mean, however, that those who need a little assistance can’t turn things around.

Here are three telemarketing tips that make top sellers:

1. Limit the temptation to leave your work area.

Phone agents will sometimes use any excuse they can find to get up from their work stations. Bathroom breaks, grabbing snacks, talking to friends – these are all reasons that can draw them off the phones during the course of a day.

Now, let it be said that all of the above are necessary. Everyone deserves to freshen up, stretch their legs, eat and re-energize at different points during the day. The key, however, is for these little breaks to not happen so frequently. They will throw off the momentum of your telemarketers. To help keep them focused, insist that they keep necessities close at hand.

“One of the hardest parts of cold calling is staying focused and resisting the urge to leave your desk or take a break (formal or informal),” writes Will Gemma on Udemy.com, “This probably sounds simple…but stocking up on water, coffee and a snack or two really limits your break options.”

2. Make your script sound unscripted.

It’s of vital importance that you sound natural. You have to take into account the fact that many business owners are on the phone with people all day long – every day. And that includes other telemarketers! What is going to keep your lead on the line with you when he/she is used to hanging up on cold callers? It’s your natural, genuine approach to having a conversation that will do the trick.

On Virtual-Sales.com, Andy Dickens insists that you allow your phone agents to practice what they plan on preaching – so to speak. “Your callers should get plenty of time to rehearse and understand fully what they are calling about, and what they are hoping to gain from the call!” he exclaims, “There should always be room to deviate and improvise from the basic outline of the conversation, your operatives need the flexibility to react to what’s happening in the moment and not get hung up following a strict script.”

3. Make friends with “the gatekeeper”.

A telemarketer’s nightmare is continually getting a secretary on the phone when he/she is calling for the business owner. Many get frustrated at the sound of the wrong person’s voice over and over again. They get especially frustrated when that voice keeps saying that the party being called is “unavailable at the moment”. It’s important not to get too frustrated. When spoken to the right away, these gatekeepers can actually help you.

“The gatekeeper, of course, is the person (a secretary-type figure) who answers the phone when you call a business and decides whether or not they should put you through,” explains Gemma, “These people can be very tricky, but hating them will only sour your relationship…On the contrary, you should take advantage of the situation. The gatekeeper is likely to know a lot of valuable information…They are also likely to know whether or not your services are needed, or which competitor they are currently using, etc.”

At SIClytics, we offer a variety of excellent services that can help you to boost the productivity rates of your phone agents. Our Live Call Monitoring services allow you to instantly listen in, whisper or barge into the live calls that your phone reps are on. That way, you can offer feedback on the spot, vastly improving their chances to close sales and correctly answer questions.

As well, our Telemarketing Reporting services report on the progress of your telemarketers and track their results. For more information about these and other telemarketing-assisting services offered by SIClytics, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Benefits Of Monitoring Employee Performance

Why is it so important to monitor the performances of your employees? Most business owners and managers would likely phrase the question a different way: Why wouldn’t you monitor the performances of your employees? Naturally, you always want to make sure that your employees are performing at their best. And, this is certainly true within a call centre environment where there are many opportunities to assist phone reps thanks to the numerous calls they make every day.

Monitoring employee performance has many benefits. Here are three:

1. It assists new hires with getting over their learning curves.

It’s hard to dispute that the employees who require the most amount of monitoring are the ones who are brand new to your business. After their training periods, you’ll want to make sure that you are paying close attention to their progress, or lack thereof. On Chron.com, Ruth Mayhew explains that when a new hire joins your workforce, it’s imperative that you take measures to acclimate them to their new roles.

“Employers generally provide guidance and closer oversight during the employee’s first few months of employment,” she writes, “During this time, your employee will likely encounter a learning curve. Learning new processes, meeting colleagues, participating on work teams and becoming accustomed to company policies and rules consume a great deal of time. Effective department leaders observe new employee performance so any deficiencies can be addressed right away.”

2. It boosts employee morale which, in turn, boosts productivity.

It’s widely known that the happier the members of your staff are, the better they will perform their duties. By monitoring your employees’ performances, you demonstrate an active role in their development. This helps them to feel secure in their roles as employees in your company, knowing that you support their wishes to be important contributors.

Joan Henshaw of Performance Objective Now believes that monitoring the performances of your employees shows that you appreciate them. She notes that it demonstrates how important you consider their work to be and how much you value their contributions to your business. “After all, why would you bother monitoring employee performance if you didn’t think that performance was valuable?” asks Henshaw, “I guess you wouldn’t. When you monitor performance you pay attention to your employee’s work and that, in itself, is motivational.”

3. It helps to improve customer service.

The most successful business owners provide their employees with all of the tools necessary to perform their duties effectively. This includes ample product and service knowledge. That way, business owners can be confident that the individuals they’ve hired to communicate directly with their customers are well-versed and competent. As Mayhew puts it, customer service and employee performance are interrelated.

“When your employees provide excellent customer service, they are exceeding job expectations,” she points out, “The popularity of your service or product is based, in part, on the level of service your customers receive. For businesses that provide services, your reputation is based almost solely on your employees’ performance. When your organization identifies its goals, consider the impact of performance management and employee performance.”

At SIClytics, we proudly offer Live Call Monitoring services that help call centre managers and owners to easily and effectively monitor the performances of all of their phone agents. With our incredible Live Call Monitoring services, you can both listen to live calls and whisper on-the-spot feedback to your reps during their calls. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

The Importance Of Providing Feedback To Call Centre Employees


A call centre employee is a very special individual. And, it can be argued that he/she doesn’t get enough credit. It’s certainly not easy to be on the phone for the majority of your work day. And this is especially true for call centre phone agents who make outgoing calls in efforts to generate sales. The word “no” is the most popular one they hear. So, the ability to overcome rejection becomes a big part of their jobs.

As a result, call centre managers have the very important job of keeping their phone agents motivated and energized. Providing regular feedback, therefore, is one of the most important daily tasks. Feedback comes in all forms. A call centre manager must offer tips and advice to help improve the performances of their agents while also offering words of appreciation, encouragement and acknowledgement of jobs well done.

When is the most appropriate time to deliver feedback?

You know the saying “there’s no time like the present”? That’s the best way to answer that question. Immediacy is key. When you monitor the phone calls your reps are taking, you get immediate understandings of how well or poorly they’re performing. There’s really no time to waste if you find areas of concern. It’s best to provide the feedback right away so your reps can improve on their very next calls.

“The best time for feedback is right away or as soon as possible after the event,” insists Carolyn Blunt on CallCentreHelper.com, “If it’s positive and you see it, then say it. If the agent is still on a call, a thumbs (up) and a smile may seem cheesy, but it sends the message very clearly that they are doing well. Critical feedback should be given one on one but in a way that seems natural. Rather than calling them into an office, see if you can speak to them on their own while getting a cup of coffee or walking to the break room.”

How important is body language and tone of voice when providing feedback?

Being a good communicator entails being able to convey a message that creates an intended result. If you want your phone agent to feel confident that he/she can perform his/her duties better after a feedback session, you’ll need to make sure that he/she hasn’t been made to feel intimidated or ridiculed. Be very mindful of your body language and tone of voice to convey both respect and your desire to help.

What are the most important aspects of feedback in a call centre environment?

Blunt insists that the three most important aspects of training are that it needs to be measurable, memorable and motivational. Feedback should be results-focused. Making it measurable means that you are looking for your phone agents to meet specific targets as a result of their training sessions.

Feedback should also translate into new behaviour, says Blunt. To make it memorable, phone agents must quickly put their training into action so that they can retain what they’ve recently learned. Feedback must also inspire energy and involvement. To make it motivational, it must be something that phone agents look forward to. “Training that is motivational will be most effective in creating new behaviour that can result in better performance,” she writes.

At SIClytics, we offer call centre managers and owners opportunities to provide feedback in ways that were previously unavailable. Our incredible Live Call Monitoring services enable you to listen to live calls live and as they happen. It functions as an excellent feedback tool as it also allows you to whisper information to your agents without the other parties hearing you!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Making Customer Satisfaction One Of Your Top Resolutions


On behalf of the entire SIClytics team, we’d like to wish you all a very happy new year! Here’s hoping your 2017 has already gotten off to a great start. If you ask us, we believe we have a pretty good idea about how to make this year your most successful one yet. Our experience has shown us that businesses can significantly increase their sales when they focus on customer satisfaction!

You see, customers know that they have options. What you have to offer is likely available through other merchants. So the question is – what makes your brand stand out from all of the others? It all comes down to how you make your customers feel. Prioritizing your relationships with them over pushing sales down their throats will help you to not just retain customers, but gain even more customers in the process.

After all, word spreads. And with social media being as popular as they are today, word spreads fast! So, it’s important that you do your part to continually focus on making your customers happy. This shouldn’t be all that difficult. In fact, one of the best ways to increase customers’ happiness is to develop stronger personal bonds with them. We know – it’s business, not personal, right? Well, in 2017, that isn’t necessarily the way it works anymore.

“Of all the ways to increase customer satisfaction and maximize customer retention, personalization is one of the most powerful strategies,” insists Tyler Banfield on SurveyMonkey.com, “Customers are more likely to be comfortable with businesses who know them and address their needs. Given the fact that it’s easier than ever to manage and use customer information, your company should always be looking for new ways to make every customer feel important, and that what you’re offering is specifically tailored to them.”

Learning how to address the specific needs of your customers shouldn’t be all that difficult either. When you drum up conversations with the people who support your brand, you’ll find that it’s easy to learn what interests them. And, if you’re not sure, simply ask! There really is no harm in directly asking probing questions to learn what you can do to make your customer satisfied with his/her experience with your brand.

“Rather than guessing what customers want from your business, ask them,” advises Chris Miksen on Chron.com, “Since most customers probably won’t want you to grill them in the store, ask them to take a quick survey before they leave. To increase the chances of getting the survey returned, offer a prize, such as being entered into a drawing to win $500. Ensure the survey is brief but includes enough information so you can make improvements to your business.”

At SIClytics, we offer call centre managers and owners opportunities to find out exactly what their customers want through our Live Call Monitoring services. This enables you to listen in to live calls being taken by your phone agents. It functions as an excellent feedback tool as it allows you to whisper information to your agents without the other parties hearing you!

By helping your phone reps during their calls, you greatly increase your company’s ability to handle customer questions and complaints during the first points of contact. And this works wonders for improving customer satisfaction! For more information about our Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Steps To Bettering Your Business In 2017

Progress Arrow in New 2017 Year Sign on a white background. 3d Rendering
2017 is almost here! But before we officially offer you our best wishes, we thought it wise to offer some suggestions about how you can truly have a happy new year. Running a call centre is no easy feat. Each and every day, you have many responsibilities that involve motivating your team of phone agents to boost sales and elevate customer satisfaction. But, you also have to work to ensure that your company is making the most out of its advertising dollars.

Is there a way you can improve upon all of that in the new year? Here are three steps to bettering your business in 2017:

1. Focus more strongly on ROI. Making the most out of your advertising dollars means having a strong handle on which of your marketing methods are driving the most calls to your centre. Is it your billboards? Your flyers? Your radio spots? Your magazine ads? Your website banners? Your social media interactions? Your television commercials? If you’re investing in any or all of the above mentioned methods, you may not be sure which is the most successful.

At SIClytics, we offer Call Reports & Analytics that come complete with depth graphs, charting and reports of your incoming calls. With our services, you’ll be able to determine which of your advertising methods are bringing in the most business to your company. That way, you can focus your energies (and marketing budgets) on the advertising avenues that are the most successful. This will improve your returns on your investments.

2. Provide better feedback to your phone agents. No call centre can be successful without a manager who is regularly providing his/her team members with feedback. This is because call centres are working environments that require high energy and regular sources of motivation. A happy staff is a productive staff. So providing positive reinforcements will go a long way in helping to generate sales.

Of course, providing helpful tips and advice is also necessary so that your team members learn from their mistakes and regularly improve upon their performances. SIClytics’ Live Call Monitoring services provide you with the tools to be an expert feedback giver. With them, you can instantly listen in to calls live and as they happen. You may also whisper information to your agents without the other parties hearing, or even barge in on the calls to take them over when absolutely necessary.

3. Take advantage of modern technology. Gone are the days when phone agents needed to manually dial the phone numbers of their leads. Also gone are the days when phone agents needed to write down information on pieces of paper in hopes of keeping neat and accurate files for their clients. Today, web-based technology allows for click-of-a-button dialing and the ability to maintain client files online.

SIClytic’s Lead DaFeeder doesn’t just allow your team members to easily dial their leads, but it also allows them to keep accurate notes within files for each of their clients. As well, the campaigns loaded into the system – by you – help for your phone agents to focus on particular industries in specific locations at the right times of the day. Calling a restaurant during the busy lunch hour, for example, can be avoided by having such leads placed into campaigns that are loaded for contact during later hours.

All of the above mentioned services are available to you in order to help make 2017 your most successful year yet! For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Happy New Year!

3 New Year’s Resolutions To Make For Your Call Centre

Business people with headsets using computers in office
With a new year almost here, most business owners are considering ways in which they can improve their companies. Yes, it’s New Year’s Resolutions time! No matter the industry you’re in, you’re bound to want to increase profits and drive up customer satisfaction. Of course, that includes call centre businesses who know – arguably more than anyone else – what it means to focus on driving both sales and customer satisfaction.

Here are three New Year’s Resolutions to make for your call centre:

1. I’m going to publicly acknowledge my staff members more often. Please, don’t ever underestimate the power of employee morale. Injecting energy and enthusiasm into your phone agents should be something you do on a daily basis. Perhaps, you missed out on doing that in 2016. When the calendar flips over, it will be time to – likewise – turn over a new leaf.

Acknowledge the great work done by your staff at your meetings and reward those who perform at high levels. This will encourage other members of your staff to follow suit and work harder in order to achieve the same accolades. In many cases, it will be wise to offer bonuses and incentives to your top performers. But, most often, a pat on the back and a genuine show of appreciation will go a long way in keeping your phone agents motivated to perform at their best.

2. I will offer feedback more regularly to my phone agents. The SIClytics Blog has very often championed the need for call centre managers to provide helpful feedback to their staff members. Remember that “helpful” feedback can be either positive or negative. Constructive criticism, advice and helpful tips will always be necessary in the call centre environment. Phone agents often need assistance in order to continually get better at their jobs.

What call centre managers know better than most team leaders in other business types is that monotony can really wear on people. Sales agents who constantly hear objections need reminders that things will eventually pan out. By learning new ways to overcome objections more effectively, answer questions more concisely and handle customer complaints more calmly, your team members will be become more confident and therefore more productive.

3. I will supply my team with the best tools to do their jobs effectively. In many cases, a phone agent can only perform as well as the technology that he/she uses allows him/her. Are you still using age old telephone equipment and having your staff members manually dial their leads? Are you still recording your calls and listening to them after your phone agents have ended them? Perhaps, it’s time to invest in new phone equipment and phone services.

“The customer service agent is the essential starting point of a chain reaction that will determine how effectively the company will compete, grow or retain revenues, build customer loyalty, and keep existing customers in order to survive,” says Guy Tweedale on CallCentreHelper.com, “It is important that these agents are given the tools necessary to enable them to deal with your customers.”

At SIClytics, we’re happy to help you realize each of these New Year’s Resolutions. We offer a fantastic Live Call Monitoring service that allows you to listen in to live calls and whisper feedback to your phone agents while they are on them. As well, we offer Lead DaFeeder which enables you to create, assign and distribute lead campaigns to your team using a web-based system that also allows for one-click dialing.

For more information about these and any other service that we offer, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. Happy holidays!

The Importance Of Focusing On Customer Satisfaction

Confident smiling businessman having a phone call on his smart phone
It should sound like a “no brainer” to even suggest that focusing on customer satisfaction is the most important aspect of any business. But not all business owners think alike. There are those that believe that sales are king. As long as product is being shipped out the door, then all is well. However, great products alone don’t always necessarily lead to customer satisfaction. Consumers require an enjoyment of their interactions with the companies they support.

This is especially true during the busy holiday shopping season when customers are regularly making calls to businesses to inquire about the various products they wish to buy as holiday gifts. Questions about delivery dates, return policies and number of items in stock are abound. If you run a business where over-the-phone customer service is performed, it’s of vital importance that customer satisfaction be your focus.

How does a focus on customer satisfaction promote loyalty? Well, let’s consider the fact that the items you are offering the general public may be available from a number of other businesses. If that’s the case, what is separating you from your competition? Sure, you may offer a “higher quality” option. But if the interactions with your customers don’t outshine those made between your competitors and members of your target audience, you may stand to lose customers.

“Customer satisfaction is a gateway to earning loyalty,” says InfinitContact.com, “Measuring customer satisfaction and loyalty are like comparing apples to oranges because the former is a function of attitude while the latter goes much deeper. Loyalty is a belief that was formed from having a customer encounter good experiences from your brand. Ensuring that a client is satisfied with every point of interaction is a process that leads to loyalty down the road.”

How does a focus on customer satisfaction prevent customers from leaving you? As mentioned earlier, consumers cherish their experiences with the companies they do business with. It’s important for people to feel valued and appreciated when they spend their money. If you’re under the impression that good prices are the best ways to keep customers, you’re mistaken. Signs of respect and gratitude go a long way in holding on to your supporters.

“The main reason for attrition is not changes in your price points, but bad customer service experience,” InfinitContact.com informs us, “The good news here is that as long as you pay attention to your customer’s needs and continue to ‘wow’ them by exceeding their expectations, it’s easier to justify price increases when the time comes.”

How does a focus on customer satisfaction grow your company’s reputation? Never forget the power of word-of-mouth promotion. Disgruntled customers are quick to spread the word about how badly they’ve been treated. And with social media being such powerful forces these days, word can spread quicker than ever! As InfinitContact.com points out, “negative word of mouth can be a death knell to a company, especially in today’s wired and interconnected world. It’s so much easier to spread negative reviews on various platforms.”

At SIClytics, we offer business owners who run call centre environments a fascinating Live Call Monitoring service that allows them to keep on top of the performances of their phone agents. If you’re focused on customer satisfaction – as you should be – this service will greatly assist you in your ability to provide feedback to your phone agents so that they maintain the same focus.

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.