Getting The Most Out Of Your Advertising Efforts

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How can you tell if you’re getting the most out of your advertising efforts? Well, the simplest and most basic way to determine if your marketing budget is being spent the right way is to determine your return on investment. ROI is the definitive way to figure out if you’re advertising correctly. Did you spend less money on the advertising than it made you? If the answer is yes, you’ve taken some worthwhile steps. If the answer is no, it’s time to switch up your tactics.

What are some of the ways to maximize ROI? Well, it all depends on your business and its needs. What are your main objectives? Is it to increase sales? Is it to grow your customer base? Chances are it’s a little of both considering that no business owner is in business to not regularly increase the amount of money he/she makes. Therefore, it’s wise to focus on the aspects of your business that need the most help.

Generating leads is a very important objective when you’re spending money on advertising. It has been argued that focusing on generating leads is a lot more important than branding. Naturally, it’s important to establish a good reputation and have a strong brand identity, but you don’t want to spend a lot of your advertising dollars on avenues that seek to simply build your brand image. It’s important to generate ads that elicit calls to action.

What are calls to action? This is where you generate responses to your ad campaigns. Your marketing should be focused on getting people to contact your company for the products and services that it offers. There are various ways to do that, of course. Your promotional material should always include your website. The call to action is to get people to log on to the site. Your company phone number should also be made clear in your ads.

Your advertising efforts should also be focused on a specific target audience that is most likely to support your business. Your message should apply to people who are actively seeking the products and services that your company offers. Speak directly to the needs of the people who make up your target audience and you’ll be a lot more likely to get responses to your advertising efforts.

How important is it to engage with your target audience? In today’s business world, it’s very important. It’s wise to have a live chat feature on your website so that its visitors can make direct and immediate contact with representatives of your company. We’re living in a very tech-savvy world so the more you’re able to communicate with people online, the more likely it will be that you’ll engage with members of your target demographic.

Heavy use of social media is important. Regularly posting blogs and liking and commenting on other posts is essential to getting your brand recognized. Again, the point is to generate interest in your profiles so that people visit them. Making direct contact through e-mail marketing is also an effective way to elicit calls to action. By reaching out to potential customers in this personal way, you give yourself the opportunity to develop more personal relationships.

How important is call tracking to measuring ROI? It’s critical. This is why SIClytics offers call tracking services that are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By having our services assist you by giving you the information you need to improve your marketing efforts, you will be able to get the most out of them, maximizing your ROI!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. Be sure to ask us about our 30 Day Money-back Guarantee!

3 Reasons Telemarketing Is A Viable Business-Builder

Smiling assistant using a headset in a call center

Do you ever feel like people cringe when they hear that you work in telemarketing? Don’t worry if that’s the case, because you’re not alone! Over the years, telemarketers have developed negative impressions because of their penchants for interrupting dinner. But let’s take a look at the bigger picture. Telemarketing exists – in spite of its intrusive reputation – because it works to bring business to companies that employ it as a marketing method.

Here are three reasons telemarketing is a viable business-builder:

1. It puts you in direct contact with your customers. There’s nothing like “reaching out and touching somebody”. And major corporations fail at doing this. We’re talking about the personal approach to developing business relationships here. While big businesses depend on their exuberant (read: expensive) advertising techniques such as television commercials and billboards, cold calling actually puts you in touch with potential customers.

Telemarketing allows for your company representatives to make phone calls that enable them to open up dialogue with new, untapped prospects. Before you know it, complete strangers who otherwise would never have heard of you, are asking questions about your business. What are you selling? What does it cost? How can it benefit my life? Unlike your average ad, your telemarketing efforts can specifically answer these questions for each unique lead.

2. It helps you to generate a targeted list of prospects. Not every customer you call is going to be interested in what you have to offer. Not by a long shot. But by calling people, you’ll get a much better assessment about the various levels of interest that are out there. By talking directly to members of the buying public, you’ll discover certain buying trends, likes and dislikes and what products and services are most highly sought-after.

This is very valuable information that you can use for your future campaigns. The more you know about your target audience, the better you’ll be able to prepare your newer telemarketing campaigns. Telemarketing is arguably the best “trial and error” method of gaining new customers. Within months of beginning your telemarketing efforts, you’ll be able to develop strong lead lists for various products and services.

3. It builds awareness for your brand. Even your worst case scenario isn’t necessarily bad news. As long as your phone agents are trained to speak to customers in friendly, respectful manners, you should be able to build a positive buzz for your brand even when the answer is “no” to what you are selling. Consider the fact that many of your cold calls will be met with answering machines.

It is still worth leaving messages so that, at the very least, someone new will learn of your company’s name. Telemarketing efforts require a lot of patience. Anyone who has ever worked on the phone will tell you that. However, there are great rewards awaiting those who exhibit the patience to make telemarketing work for their companies. And at SIClytics, we can help you reap those rewards even faster!

We offer Telemarketing Reporting services that enable you to report on your telemarketing team’s progress and track individual results. To be fair, your telemarketing efforts will only be as successful as your phone agents will allow. Providing them with ample training and feedback will make the most of those efforts. For more information, please don’t hesitate to contact us at 1-877-374-6003.

The Importance Of Call Tracking For Your Business

Depositphotos_26499863_m-2015Advertising is important. But knowing exactly which advertising avenues are the most effective is what is most important to any business. How do you know without trying different methods? Is it more advantageous to invest in online marketing campaigns or run a (likely to be very costly) commercial on television? Is it wise to throw up a huge billboard in your city or print boxes of flyers to hand out to members of your community?

Needless to say, there are countless ways to promote your brand but some are simply going to work better than others. This is where call tracking comes in. It has practically become an integral element in today’s business world and is arguably the best way for business owners to get good senses of the returns on their investments. When phone calls come into your business, it truly pays to know what prompted the calls in the first place.

So how does call tracking work exactly? To put it plainly, call tracking records the number of phone calls that come into your business and determines where they come from. It helps to establish which of your ad campaigns are leading to the most phone calls and the percentages of your advertising dollars that are resulting in those calls. Call tracking is the answer to the question “What return on investment am I getting from my marketing efforts?”

Why is call tracking so vital in today’s business world? Call tracking is an excellent marketing tool because it helps to pinpoint what marketing strategies are actually working for you and which ones are not. That way, you’ll end up spending your marketing budgets a lot more wisely. And your marketing efforts will be a lot more effective as well. With the statistics given to you by your call tracking efforts, you will significantly increase your ROI.

Consider how much more of a winning strategy you can develop if you know that your mail outs are resulting in 40% more call backs than that billboard you invested in. In all likelihood, you’ll be compelled to transfer the advertising dollars you were spending on the billboard to more mail outs. With the statistics you’ve discovered via call tracking, you will enjoy a higher success rate with your advertising efforts.

Obviously, the alternative is a lot worse. Without call tracking, you’re left guessing. You’re susceptible to thinking “Well, maybe all of those calls coming in are because of that billboard we put up”. If you follow this line of thinking, you’re liable to continue spending money on keeping up with an advertising strategy that is not producing the results you think it is. This is not to say that billboards don’t work, by the way. It’s simply to highlight the fact that call tracking is what will help you to know for sure!

How can SIClytics help you? Our call tracking efforts are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. As part of our services, we offer Call Reports & Analytics which include in-depth graphs, charting and reports of your incoming calls. We also offer Telemarketing Reporting which reports on the results of your telemarketing team.

For more information on how SIClytics can track your calls and offer you a greater return on investment for your marketing efforts, please don’t hesitate to contact us at 1-877-374-6003. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days to take advantage of our 30-day money back guarantee! Give us a call today. We look forward to helping you get the most out of the calls that come your way.