3 Ways To Market Your Small Business Online During The Holidays

depositphotos_34097593_m-2015Can you believe that the holiday shopping season is nearly here? Although we’re not yet halfway through October, it’s the right time to begin thinking about the ways in which you wish to market your small business for the impending holidays. Needless to say, business is about to pick up. However, it’s important to not assume that, simply because more Canadians will be out shopping over the next couple of months, you’ll automatically boost your sales.

You’ll have to ramp up your efforts to get shoppers to come specifically to your business for their holiday shopping needs. In 2016 (almost 2017!), it should be a no-brainer to consider using online methods of marketing for your small business. With the internet being so widely used on a daily basis by so many Canadians, it only makes sense for your small business to strengthen its online presence this holiday season.

What are the best ways to market your small business online during the holidays? Here are three ideas:

1. Create a holiday-themed YouTube video. It’s no secret that people use social media each and every day. YouTube just so happens to be one of the most popular social media platforms out there. Not only can your video help to advertise your new holiday sales, promotions, discounts and in-store events, but it can help to drive traffic to both your website and physical store for many months to come!

This is because YouTube videos have the potential of going viral. The more innovative you make your video, the better the chances are that people will share it on their own social media platforms. Be sure to post your video on your Facebook and Twitter pages among your other profiles and don’t forget to show viewers how fun, original, approachable and inviting your brand is.

2. Include holiday-themed words in your website’s content. Blogs just like this one can help quite a lot with getting people to land on your website when Googling for places to shop during the holidays. And that’s because of all of the extra holiday-themed terms that will appear on your website. It’s all about the magic of content marketing, communicates Adam Binder on CreativeClickMedia.com.

He recommends that you adjust your SEO strategy to include holiday search terms such as “holiday sale” and “free shipping” among many others. “Make adjustments in your blog posts and content, on page SEO and backlinks,” he writes, “Pay attention to what keywords currently drive the most traffic to your website, and nurture holiday version of those. In addition, the holidays are a great way to branch out in regards to your web traffic audience.”

3. Begin a holiday email campaign. Reach out to your current customers by letting them know how much you appreciate their business. Of course, a warm holiday greeting will be a great reason to send an email in the coming weeks as well. Be sure to highlight your best products and services and offer up reasons why coming to your business is the right choice. Keep in mind that your previous customers are the most likely to support your brand again.

It’s wise to offer them special discounts and bonuses to show how much you appreciate their support. You may even want to incentivize them to bring family members and friends to your store by offering significant benefits for their referrals. That way, you’ll foster a larger number of shoppers during the holiday shopping season that you know will have been recommended by others who already have good impressions of your business.

At SIClytics, we know how important it is to pinpoint which of your online marketing strategies are encouraging the most phone calls to your business. By understanding which advertising methods are the most successful, you can better manage your overall advertising budget for years to come. Our Call Tracking services are able to specify which of your advertising methods generate the most phone calls to your business!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Beneficial Is Call Tracking To Your Business?

Smiling entrepreneur making a phone call while looking at his computer in his office

If you’re interested in getting the most out of your marketing efforts, you’ll certainly want to know which ones are driving the most traffic to your business. It’s nearly impossible to track these metrics yourself. And that’s where call tracking comes in. With so many advertising avenues to take, it stands to reason that some are going to work better than others. But which ones are working best for you?

At SIClytics, we are able to answer that question through our call tracking services which offer in-depth graphs, charting and reports of your incoming calls. Our services are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By tracking your calls, we provide you with the ability to adequately measure your return on investment.

Which call tracking metrics should are the most important? It’s hard to say that one is particularly more important than the other as all of the data we receive works together to send a clear message. That message involves the discovery of which of your advertising methods are bringing you the most business. Tracking the number of calls is generally the first step in the call tracking process.

We record the number of calls you receive to determine certain call patterns like the time of day when your phones are the busiest. We also track call duration. Needless to say, some calls are bound to be more productive than others. Most often, the longer a call lasts, the more likely it is that the caller will become a customer. It only makes sense, right? The majority of callers who spend a lot of time talking are interested in the products or services they’re calling about.

What else does call duration say about the strength of your advertising? By tracking the number of calls you receive and differentiating between the longest and shortest ones, we’re able to help you determine which of your campaigns are producing the best quality leads. Take your online marketing efforts, for example. The metrics we discover give business owners great insight into which keywords and pay-per-click landing pages are generating the most meaningful conversations.

What is a pay-per-click landing page? Also known as a PPC landing page, it’s a web page that encourages visitors to contact you. Generally, they are given two options. They may either fill out a contact form that provides you with pertinent information and an opportunity to contact them directly, or they may simply call you themselves. Call tracking services provides information via the latter option.

Without call tracking, customer information can only be attained by the filling out of contact forms. That would give the impression that your PPC landing page is producing a lower conversion rate than it really is. With call tracking, the phone calls received from your landing page offers you a more accurate assessment of the effectiveness of your online marketing campaigns. It also helps to increase conversion rates!

For more information about SIClytics’ call tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

Using Call Tracking To Improve Your Online Marketing Efforts

Digital Online Marketing Commerce Sale Concept

The importance of advertising your small business cannot be understated. Even if you don’t consider your business to be one that has a big advertising budget (like most small businesses), it’s important to invest your money into smart and effective marketing methods. It’s especially important to know which of your marketing methods are the most effective. And this is where call tracking comes in.

With SIClytics’ call tracking services, you will be able to determine where the calls coming into your business are coming from. Using the data you receive from our call reports, analytics and charts, you will be able to significantly improve your advertising strategies. Do you invest more in radio ads or billboards? With our help, you’ll discover if the majority of your callers are contacting you thanks to what they heard on the radio during their commutes home from work.

How can call tracking help to grow your online marketing success? It goes without saying that, in today’s world, much business advertising is done online. And most online searches take place on mobile devices. It’s pretty hard to find someone who doesn’t use a smartphone, tablet or laptop computer on a daily basis, isn’t it? By taking advantage of call tracking, you’ll learn which keywords found in your online marketing efforts are driving calls to your business.

In fact, with click-of-a-button dialing enabled on most mobile devices, it has become a lot easier to tell which of your online marketing efforts are encouraging the most phone calls. Call tracking does a great job of measuring the effectiveness of your online content. By learning just how effective your use of the internet is in marketing your brand, you’ll be able to better focus your overall marketing strategies moving forward.

How can call tracking help you to better understand your customers? With this technology, you’re given direct insight into what makes the modern-day consumer tick. Many people – especially those who are part of our younger generation – are driven by online media. They like to be engaged in the content that is provided for them online. Call tracking can help you discover if your online marketing efforts are engaging enough.

This unique service can help you determine how successful your social media posts are, whether or not it’s worth it to invest in online classified ads or if your blogs are packing a punch. Of course, call tracking helps you learn more about the effectiveness of your offline marketing efforts as well. At SIClytics, we believe that we offer the ideal call tracking service to help our clients improve their returns on investment.

How does SIClytics’ call tracking services work? They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The robust system that we’ve developed focuses on analyzing conversion, compliance and functionality. It’s our goal to have our services assist you in growing your business by giving you the information you need to improve your marketing efforts.

And we’re very thorough with the information we provide you. Our call tracking services include in-depth graphs, charting and reports of your incoming calls. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!