Why It’s Important To Return Every Phone Call

Return every phone call. That should be a mantra of every business owner. You know the old “when opportunity knocks” adage, right? Well, not returning your phone calls is no different than ignoring a knock at the door. Not only is it considered rude (read: damaging to your company’s reputation), but it practically ensures that you’ve missed out on a business opportunity.

Keep in mind that there’s a big difference between missing a call and not returning a message. Most business owners experience busy work days that don’t allow them to grab the phone every time it rings. The majority of consumers understand this. What they can’t understand, however, is the inability of a business owner to return a message within a 24 hour period.

Never let it be lost on you that consumers know they have options.

If you can’t return a call within a timely fashion, you can be assured that the person who called you has already called someone else. This is especially important information for sole proprietors. When you are the only person working for your business, you have no other choice but to return all of your missed phone calls yourself.

Here’s the bottom line: make time to return every call! “Every time you fail to return a call, you have missed an opportunity,” declares Patricia Pollack on BizJournals.com, “It may be an opportunity to strengthen a business contact or to reinforce your marketing image or even to close a sale. Manage your time more efficiently, and make the time to return calls.”

Don’t assume your customers will call back.

Pollack goes on to note that far too many business owners work with the idea that if a call is “really important”, the customer will call back. She stresses the fact that this is definitely the wrong attitude to have.

“If a reporter calls you to get information about your new product, and you fail to promptly return that call, that reporter is not going to call again,” she writes, “If a potential client calls you to discuss retaining your services and you fail to promptly return that call, that person is not going to call again.”

Play phone tag, if necessary.

Many business owners dread the idea of having to leave messages themselves. They figure that if they don’t get in touch with the individuals who called them, they’ll be leaving messages of their own. This is a process that can go on and on depending on the availability of both parties. It’s popularly referred to as “phone tag”. Pollack’s perspective on this: So what? Play the game! It only stands to garner your company some business.

She does, however, offer some advice to help keep phone tag games to a minimum. “When you return the call and have to leave a message, give the caller a day and time when you know you will be in the office and available to answer the phone,” Pollack advises, “Give them the option of communicating by e-mail if you know that it will be difficult to connect via telephone.”

Contact SIClytics to learn about how our Missed Call Notifications services can help you to never miss out on an opportunity to follow up on a missed call! Call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Do Analytics And Graphs Help Your Business?

okt75-05All business owners want to know that their money is being spent wisely. And when it comes to advertising, this is an especially touchy subject. That’s because, for a long time, business owners have never been entirely sure exactly how impactful their marketing efforts have been. Employing a number of resources such as print ads, flyers and radio commercials, entrepreneurs often metaphorically throw marketing attempts at the wall to see what sticks.

At SIClytics, we proudly help our clients to see which of their marketing efforts are sticking. And we feel that the best way to communicate this information is through our Call Tracking services. By being able to determine which advertising sources prompted the phone calls that come into your business, you’ll be better able to determine where your advertising dollars should be spent and where they should be saved.

What else does SIClytics specialize in? We also provide our clients with analytics and graphs to help them keep accurate track of the amount of calls and types of calls that come into their offices. You may have noticed that providing such a service has helped us to formulate the name of our company. And this is because we believe strongly in our ability to clearly showcase the successes and opportunities for improvement had by our clients.

What do our analytics and graphs show our customers? They show the total number of calls that come into your business and differentiate them by charting the numbers of answered calls, missed calls, calls under one minute, calls lasting between one and two minutes, calls over three minutes and the average talk time per answered call. Our analytics and graphs also help our customers to discover which day of the week generates the most calls to their businesses.

In addition, our reports also chart incoming calls by hour, by date and by day of the week. They also reflect the number of incoming calls that come from each Canadian province. As well, SIClytics’ analytics and graphs present charts that reflect calls versus time spent on those calls, call distribution versus talk time and average call duration. As you can imagine, our services give business owners clear cut information about how successful their call centres are and can be.

Why is it so important to chart the types of calls that come into your business? No matter the type of business you run, providing top-of-the-line customer service should be one of your main priorities, if not your most important concern. As well, you obviously want your customers to continue to support your brand to improve your bottom line. The better you know how to service them over the phone, the better the reputation of your company will be, and the more money you’ll make.

By clearly charting the specifics of each of the calls that come into your business, you’ll be able to pattern your customer service practices around certain trends. Knowing how popular your company is in particular provinces, for example, may encourage you to cater your services in such a way that it meets more specific needs of that customer base. Shortening call times in an effort to serve a greater number of callers may be another decision you arrive at based on the information you receive.

At SIClytics, we’re dedicated to helping your business to be better. We also understand that reading analytics and graphs may be a fairly new concept to you. And we’d be only too happy to help you through what we know will become an easy process. For more information, please don’t hesitate to contact us at 1-877-374-6003.