How Do Analytics And Graphs Help Your Business?

okt75-05All business owners want to know that their money is being spent wisely. And when it comes to advertising, this is an especially touchy subject. That’s because, for a long time, business owners have never been entirely sure exactly how impactful their marketing efforts have been. Employing a number of resources such as print ads, flyers and radio commercials, entrepreneurs often metaphorically throw marketing attempts at the wall to see what sticks.

At SIClytics, we proudly help our clients to see which of their marketing efforts are sticking. And we feel that the best way to communicate this information is through our Call Tracking services. By being able to determine which advertising sources prompted the phone calls that come into your business, you’ll be better able to determine where your advertising dollars should be spent and where they should be saved.

What else does SIClytics specialize in? We also provide our clients with analytics and graphs to help them keep accurate track of the amount of calls and types of calls that come into their offices. You may have noticed that providing such a service has helped us to formulate the name of our company. And this is because we believe strongly in our ability to clearly showcase the successes and opportunities for improvement had by our clients.

What do our analytics and graphs show our customers? They show the total number of calls that come into your business and differentiate them by charting the numbers of answered calls, missed calls, calls under one minute, calls lasting between one and two minutes, calls over three minutes and the average talk time per answered call. Our analytics and graphs also help our customers to discover which day of the week generates the most calls to their businesses.

In addition, our reports also chart incoming calls by hour, by date and by day of the week. They also reflect the number of incoming calls that come from each Canadian province. As well, SIClytics’ analytics and graphs present charts that reflect calls versus time spent on those calls, call distribution versus talk time and average call duration. As you can imagine, our services give business owners clear cut information about how successful their call centres are and can be.

Why is it so important to chart the types of calls that come into your business? No matter the type of business you run, providing top-of-the-line customer service should be one of your main priorities, if not your most important concern. As well, you obviously want your customers to continue to support your brand to improve your bottom line. The better you know how to service them over the phone, the better the reputation of your company will be, and the more money you’ll make.

By clearly charting the specifics of each of the calls that come into your business, you’ll be able to pattern your customer service practices around certain trends. Knowing how popular your company is in particular provinces, for example, may encourage you to cater your services in such a way that it meets more specific needs of that customer base. Shortening call times in an effort to serve a greater number of callers may be another decision you arrive at based on the information you receive.

At SIClytics, we’re dedicated to helping your business to be better. We also understand that reading analytics and graphs may be a fairly new concept to you. And we’d be only too happy to help you through what we know will become an easy process. For more information, please don’t hesitate to contact us at 1-877-374-6003.