Telemarketing Continues To Provide Big Benefits To Businesses


Some companies shy away from it. Others insist upon in it. Telemarketing has a very interesting place in the business world. It’s frowned upon by some and revered by so many others. We suppose it all has to do with the type of business you own and just how talented your telemarketers are. Say what you want about being called at home during an inconvenient time, telemarketing works – always has and always will.

As a call centre manager or owner of a business that employs telemarketers, it’s vitally important that you train your staff to be adept at overcoming objections. A telemarketer hears the word “no” more often than anyone else we can think of. But, in addition to being able to push through a call, he/she must be able to endear him/herself to complete strangers – over and over again, each and every day.

To say that this is no easy feat is an understatement. And this is why your phone agents deserve to receive regular feedback from you about how they’re doing. Firstly, it’s important to offer tips and advice so that they can improve on particular aspects of their jobs. Secondly, it’s arguably even more important to communicate your appreciation of their jobs well done. This goes a long way in boosting employee morale, which inevitably leads to greater productivity.

What are some of the biggest benefits of telemarketing?

Let’s start with the fact that it generally produces immediate results. Unlike other forms of advertising or communicating with your customers, your telemarketing efforts generally request on-the-spot decision-making.

“The good thing about telemarketing is that it provides immediate response from prospective customers and clients,” says Barbara Spagnola of Arizona’s Concept Marketing Group, “Call centre agents can immediately determine whether their customers are opting for the product or not. Despite the bad reputation of telemarketing to many consumers, even non-profit organizations are also opting for this kind of service. Many charities are using telemarketing services to inform people of their programs and possibly seek donations.”

Part of your phone agents’ jobs is to gauge the interest that your leads have in your company’s products and services. With the information they receive directly from the individuals they call, your staff members can help your company develop an edge over its competitors. Making direct contact with potential customers helps to you to quickly learn what their needs are. When you establish calling campaigns that speak to those needs, you automatically put your business in a position to profit.

According to U.K.-based Expert Telemarketing, “enhanced customer service is often the only way to differentiate yourself from your competitors, and is valued by consumers who remain loyal to companies that understand their needs. Telemarketing allows you to create a rapport with your customers, and to provide a personal service catering specifically to their requirements.”

At SIClytics, we understand how important telemarketing is to businesses all across North America. And we know how important it is for call centre managers and business owners alike to see their teams of phone agents succeed. We proudly offer Telemarketing Reporting services that report on the progress of your telemarketers and track their results. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How To Manage A Strong Group Of Telemarketers

Picture of female telemarketer with headset during work

No one ever said that telemarketing was an easy job. And if someone did, he/she would be lying – either that, or misinformed! You see, working on the phones requires a lot of patience and persistence. It also requires teamwork. Yes, a phone agent may be on the phone with a customer without assistance, but the training, feedback and words of wisdom imparted on that agent prior to the call make a lot of difference in his/her ability to achieve success.

What are some of the things you can do to ensure you’re managing the strongest group of telemarketers possible? Well, the first thing you can do is get on the phone yourself! There’s nothing quite like leading by example to set the tone in your office. Furthermore, being on the phone will give you the hands-on experience necessary to know exactly what you’re talking about when you provide feedback to the members of your staff.

Many telemarketers complain that their managers “don’t know what they’re talking about because they’ve never been on the phones”. It would be wise to disable your staff members from being able to make such a statement. If you don’t have a background in telemarketing already, take the opportunity to take some calls so that you can be better prepared with helpful hints when your phone agents require your help.

How important is it to understand your target market? Does that question even need to be asked? Clearly, it’s very important. In fact, it can be argued that it’s smarter to get a good handle on the type of customers you’ll encounter than it is to know your product. Of course, product knowledge is essential. But when you know how to deal with the members of your customer base, you’ll be in a better position to endear them to your company.

This involves answering questions adequately. But it also entails the ability to address customer needs. When you know exactly what the members of your customer base are interested in, you’ll be able to come up with effective scripts as well as great responses to objections. In fact, the successful overcoming of objections is one of the most important traits of a strong telemarketer. If you can pass along tips based on your own success, you’ll run a profitable call centre.

How important is it to provide feedback to your team? This is another obvious one. It’s essentially your most important role as a call centre manager. It’s important to always remember that there are different types of feedback. Both the positive and negative variety is necessary. Regularly informing your team members of the great jobs they are doing will go a long way in boosting employee morale.

A happy staff is a productive staff, so there should be no shortage of positive reinforcements. Of course, it will always be necessary to impart on to your team members advice that can help them to improve their performances. At SIClytics, we offer Live Call Monitoring services that allow you to instantly listen in to calls live and as they happen. If you wish, you may even whisper information to your phone agents to help them along in their calls.

You won’t be heard by the other parties. As well, you can barge into a live call as it’s happening, if it is absolutely necessary. We also proudly offer call centre managers fantastic Telemarketing Reporting services that give them the tools to observe and report on the progress of their team of telemarketers. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

The Many Hidden Benefits Of One-Touch Dialing

Businesswoman wearing headphones touching a symbol

The easier you’re able to make life for the members of your staff, the better your team will perform. It seems like a simple logic. But it’s not one that is implemented as often as you may think. As a result, some call centre managers experience the frustration of having teams that aren’t performing to the best of their abilities. Such call centre managers, by the way, are often the ones that have their phone agents performing manual dials to make their calls.

By today’s standards, that is an archaic practice. There are many reasons why your phone agents shouldn’t be manually dialing phone numbers that they’re reading off sheets of paper. The first, and perhaps most obvious, is the time that it takes to punch in each and every digit. Consider the fact that each Canadian phone number is ten digits long – including area codes, of course. Multiply that number by the number of calls each phone rep makes per day.

How much time do you think your team is spending dialing numbers during the course of a work day? Let us fill you in – regardless of the amount of time, it’s too much! There is a way to circumvent all of that time wasted and significantly increase the productivity of your call centre staff. It’s called the Lead DaFeeder Dialer! And one of its most significant functions is that it provides you with one-touch dialing.

The Lead DaFeeder Dialer is a simple web-based telemarketing software that makes call management very easy. It has greatly improved the ways in which small and medium-sized businesses manage their telemarketing, customer acquisition and political survey strategies. Rich with features, this awesome service is known for both increasing sales and improving customer satisfaction.

How does one-touch dialing provide so many benefits? In addition to the time being saved by not having to manually dial numbers, the Lead DaFeeder Dialer also allows your staff members to keep comprehensive notes about each of their clients. That way, when the lead is dialled in future, the phone agent making the call will have access to information that will help for the call to go a lot smoother.

Imagine the difference between attempting to decipher scribbles on random pieces of paper and easy-to-read notes on a computer screen. The Lead DaFeeder Dialer effectively works as on online filing system that categorizes leads using various dispositions. Being able to separate “not interested” parties from those who may have simply been busy the last time calls were made to them helps for your phone agents to adequately navigate through their most important leads.

When it comes to saving time, the Lead DaFeeder Dialer isn’t just a time-saver by way of offering one-touch dialing. It also assists your team in spending more time calling potential clients and less time annoying disinterested contacts. This great service also allows you to upload your own campaigns. For example, you can easily have your staff contact members of specific business types of your choice when you have industry-specific campaigns.

Your reps can also schedule either “public” (anyone on your team can make the call) or “private” (made only by the rep who made the previous call) callbacks. This significantly increases the potential of getting a lead on the phone, as specific times and dates can be set to meet their times of availability. If you’re running a call centre, the Lead DaFeeder Dialer can certainly help for it to perform at its best!

For more information, please don’t hesitate to call SIClytics at 1-877-374-6003 or email us at sales@SIClytics.com. Keep in mind that if you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

5 Tips For Creating A Team Of Top-Notch Telemarketers

Multi-ethnic business people using headset in a call center

If you work in the world of telemarketing, you know exactly how hard a job it is to be on the phones. Especially for those who practice cold calling, going to work every day can be tough sell. The most experienced call centre managers know, however, that the telemarketing industry is thriving and has proven to be a very rewarding line of work. This is especially true for phone agents who have mastered how to build rapport with the prospects they call each day.

But how do you build a strong rapport? How do you even maintain a confident and friendly approach to each phone call when you are so often met with objections? Experience helps, of course. But it all comes down to implementing some specific rules when it comes to handling your day-to-day calling duties. If you’re looking to turn your team of phone agents into highly talented sales representatives, you may want to pass along the following suggestions.

Here are five tips for creating a team of top-notch telemarketers:

1. Allow your staff to implement their own personalities into your script. Many call centre managers have their phone agents read scripts to their prospects verbatim. And while it’s always important for your team to relay accurate information, you don’t want to create robot-sounding individuals who get lost in the monotony of their work shifts. Allow each member of your team to inject his/her own affable personality into the script so that it comes off as more genuine.

2. Get your team to focus on providing unique solutions. Most often, telemarketers attempt to highlight the benefits of the products and services they’re selling. But they don’t necessarily highlight how what is being offered will benefit the specific people they’re speaking to. Encourage your team to ask probing questions so that they can learn more about their prospects. This will allow them to curb their approaches to selling your product or service so that it aligns with the unique needs of each lead.

3. Offer ways to gain the trust of gatekeepers. Regularly, telemarketers are blocked by individuals whose job it is to protect his/her boss/decision-maker from taking unwanted calls. Getting passed the gatekeeper is one of the most important jobs of a telemarketer – and the most savvy of phone workers do it best. It’s important to sound authoritative while remaining friendly. Be in control of the conversation but don’t reveal too much information. Focus on building rapport until you’re granted access to the big cheese.

4. Place an emphasis on objection-handling skills. Telemarketers are likely to hear the words “not interested” more than any other two in the English language each day they go to work. Developing a positive mindset about how to overcome such an objection is the first step to dealing with rejection confidently. Try not to interrupt or jump into the conversation too quickly after an objection is made. Attempt some probing questions, express your understanding and work to keep the conversation going in a relaxed manner.

5. Monitor your team and offer regular feedback. It should go without saying that you need to monitor the calls that your team of sales representatives are making. Listening in to calls to ensure that they are implementing all of the techniques that you’ve taught them will help you to keep everyone on track. Offering feedback to both boost self-confidence and correct certain mistakes will also prove very valuable to your organization.

At SIClytics, we offer Telemarketing Reporting services that enable you to track the results of your telemarketing team’s efforts. As well, our Live Call Monitoring services allow you to listen in to calls and even whisper information to your phone reps while they are on their calls. This immediate form of feedback helps your team to better succeed in the early stages of the relationships they develop with your client base.

For more information about our services that can help you to create a team of top-notch telemarketers, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.