The Importance Of Listening To Your Telemarketers’ Calls Live


To a call centre manager, listening to the calls of his/her telemarketing staff is a regular part of the job. However, in the past, playing back call recordings was the standard way to monitor performance. Shortly after the calls were completed, call centre managers would listen back to pick out any instances when some assistance would have been helpful. The benefits to listening to call recordings included the ability to pause and rewind parts of the calls to ensure what was being heard.

The drawbacks, however, were many. Not the least of which was the fact that problems that may have occurred during the phone calls weren’t resolved during the first points of contact. Had the calls been listened to live, the call centre manager may have had the opportunity to step in right away, offer the required additional assistance and leave the customer with a much better taste in his/her mouth about his/her interaction with the company.

What are the major benefits of listening to calls live?

Well, let’s begin with the obvious. Immediate help is the best kind of help you can get. Customers appreciate when their questions are answered, their concerns are addressed and their problems are resolved – right away! Having to wait for a call back or even having to be placed on hold can be enough of an annoyance to send a customer to the competition. To vastly improve customer satisfaction, live call monitoring is practically mandatory.

Let’s not forget that with the immediate feedback you’re able to provide your phone agents, you’re bound to improve their performance. Arguably, there’s no better way to be better at your job than to learn on the job. By receiving help right away, your agent will be better equipped to handle similar situations in future – unassisted. Not to mention, phone agents tend to be on their toes when they know their managers are listening to their calls live.

Live call monitoring increases your phone agents’ credibility.

Better agent performance is just one of the many reasons that live call monitoring is so important. Improved efficiency, cost savings and increased credibility are other benefits to listening to your telemarketers’ calls live. On LinkedIn.com, U.K.-based entrepreneur, Chris Walthew explains that live call monitoring helps you to hear the credibility of your telemarketers on the phone.

“Regardless of your product/services, you want to ensure that the telemarketer representing your company is credible,” he writes, “Do they have enough knowledge of your company? Are they maintaining the level of professionalism that you expect from anyone representing your company? Through live listening, you can double check that the telemarketer is representing your company well.”

At SIClytics, we provide Live Call Monitoring services that enable you to instantly listen in to the live calls of your phone agents to hear what’s happening in real time. You can also use the feature to whisper information to your phone agents without the other parties hearing it. As well, the service allows you to barge into live calls in the event that they need to be taken over!

For more information about our Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

4 Reasons To Use Telemarketing To Grow Your Business


Telemarketing often gets a bad rap. For many Canadians, just hearing the word “telemarketing” can make them cringe. And that’s because it arouses memories of being interrupted at dinner by random phone calls from people attempting to sell products they have no use for. But, here’s the truth about telemarketing: It’s not the nationwide disturbance that some people think it is. In actuality, it’s a lead-generating, sales-making, results-providing business-booster!

No, not everyone a telemarketer calls is going to agree to make a purchase. But why would telemarketing even exist if it didn’t provide business owners with positive results? As call centre managers across Canada have long known, telemarketing is a powerful and cost-effective marketing tool. Consider the fact that the only real business expenses associated with telemarketing are the salaries of the phone agents and the phone bills.

There are, of course, other reasons to use telemarketing to grow your business. Here are four:

1. It provides your company with direct feedback.

There are few things more valuable to a business than direct feedback from customers. What better way is there to discover the needs and wants of the members of your target audience? Getting information “straight from the horse’s mouth” is a fantastic way to realign marketing campaigns, improve customer service and develop new products and services.

2. It connects people with other people.

Today’s consumers place a lot of importance on their relationships with the businesses they support. They know they have options, so when making the choices to support particular brands, they consider the ways in which those brands make them feel. Telemarketing puts a live human voice on the phone with another live human. There is a genuine interaction that is enabled, thus legitimate relationships are forged.

“Speaking directly to someone is the best way to engage your customer,” says Andy Dickens on Virtual-Sales.com, “Placing a human at the forefront of your sales initiative gives your business a voice, and allows you to establish a customer relationship…You can answer questions, or address any reservations that the customer may have about working with your company. You then understand your prospects better, and identify ways that you can upsell your services.”

3. It expands your sales territory.

A lot of businesses have no choice but to market their products and services to local communities. Banking on the fact that people who live in the surrounding areas of their places of businesses will support them, merchants dump advertising dollars into campaigns that only reach a select number of consumers. Telemarketing, on the other hand, enables companies to “open their doors” to customers nationwide and even across the world!

4. It provides immediate results.

When you throw a lot of money behind elaborate advertising campaigns, there is an inevitable waiting period that results. The hope, of course, is that in a short amount of time, customers will respond to the ads. However, with telemarketing, businesses are able to secure immediate responses. Sales are made on the spot, during the calls, eliminating the prolonged process of sitting and waiting for your marketing efforts to work.

At SIClytics, we recognize the importance of telemarketing in the building of businesses all across North America. We also understand just how important it is for call centre managers to have their teams of phone agents be successful. As a result, we proudly offer Telemarketing Reporting services that report on the progress of telemarketers and track their results.

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

Telemarketing Continues To Provide Big Benefits To Businesses


Some companies shy away from it. Others insist upon in it. Telemarketing has a very interesting place in the business world. It’s frowned upon by some and revered by so many others. We suppose it all has to do with the type of business you own and just how talented your telemarketers are. Say what you want about being called at home during an inconvenient time, telemarketing works – always has and always will.

As a call centre manager or owner of a business that employs telemarketers, it’s vitally important that you train your staff to be adept at overcoming objections. A telemarketer hears the word “no” more often than anyone else we can think of. But, in addition to being able to push through a call, he/she must be able to endear him/herself to complete strangers – over and over again, each and every day.

To say that this is no easy feat is an understatement. And this is why your phone agents deserve to receive regular feedback from you about how they’re doing. Firstly, it’s important to offer tips and advice so that they can improve on particular aspects of their jobs. Secondly, it’s arguably even more important to communicate your appreciation of their jobs well done. This goes a long way in boosting employee morale, which inevitably leads to greater productivity.

What are some of the biggest benefits of telemarketing?

Let’s start with the fact that it generally produces immediate results. Unlike other forms of advertising or communicating with your customers, your telemarketing efforts generally request on-the-spot decision-making.

“The good thing about telemarketing is that it provides immediate response from prospective customers and clients,” says Barbara Spagnola of Arizona’s Concept Marketing Group, “Call centre agents can immediately determine whether their customers are opting for the product or not. Despite the bad reputation of telemarketing to many consumers, even non-profit organizations are also opting for this kind of service. Many charities are using telemarketing services to inform people of their programs and possibly seek donations.”

Part of your phone agents’ jobs is to gauge the interest that your leads have in your company’s products and services. With the information they receive directly from the individuals they call, your staff members can help your company develop an edge over its competitors. Making direct contact with potential customers helps to you to quickly learn what their needs are. When you establish calling campaigns that speak to those needs, you automatically put your business in a position to profit.

According to U.K.-based Expert Telemarketing, “enhanced customer service is often the only way to differentiate yourself from your competitors, and is valued by consumers who remain loyal to companies that understand their needs. Telemarketing allows you to create a rapport with your customers, and to provide a personal service catering specifically to their requirements.”

At SIClytics, we understand how important telemarketing is to businesses all across North America. And we know how important it is for call centre managers and business owners alike to see their teams of phone agents succeed. We proudly offer Telemarketing Reporting services that report on the progress of your telemarketers and track their results. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.