Telemarketing Continues To Provide Big Benefits To Businesses


Some companies shy away from it. Others insist upon in it. Telemarketing has a very interesting place in the business world. It’s frowned upon by some and revered by so many others. We suppose it all has to do with the type of business you own and just how talented your telemarketers are. Say what you want about being called at home during an inconvenient time, telemarketing works – always has and always will.

As a call centre manager or owner of a business that employs telemarketers, it’s vitally important that you train your staff to be adept at overcoming objections. A telemarketer hears the word “no” more often than anyone else we can think of. But, in addition to being able to push through a call, he/she must be able to endear him/herself to complete strangers – over and over again, each and every day.

To say that this is no easy feat is an understatement. And this is why your phone agents deserve to receive regular feedback from you about how they’re doing. Firstly, it’s important to offer tips and advice so that they can improve on particular aspects of their jobs. Secondly, it’s arguably even more important to communicate your appreciation of their jobs well done. This goes a long way in boosting employee morale, which inevitably leads to greater productivity.

What are some of the biggest benefits of telemarketing?

Let’s start with the fact that it generally produces immediate results. Unlike other forms of advertising or communicating with your customers, your telemarketing efforts generally request on-the-spot decision-making.

“The good thing about telemarketing is that it provides immediate response from prospective customers and clients,” says Barbara Spagnola of Arizona’s Concept Marketing Group, “Call centre agents can immediately determine whether their customers are opting for the product or not. Despite the bad reputation of telemarketing to many consumers, even non-profit organizations are also opting for this kind of service. Many charities are using telemarketing services to inform people of their programs and possibly seek donations.”

Part of your phone agents’ jobs is to gauge the interest that your leads have in your company’s products and services. With the information they receive directly from the individuals they call, your staff members can help your company develop an edge over its competitors. Making direct contact with potential customers helps to you to quickly learn what their needs are. When you establish calling campaigns that speak to those needs, you automatically put your business in a position to profit.

According to U.K.-based Expert Telemarketing, “enhanced customer service is often the only way to differentiate yourself from your competitors, and is valued by consumers who remain loyal to companies that understand their needs. Telemarketing allows you to create a rapport with your customers, and to provide a personal service catering specifically to their requirements.”

At SIClytics, we understand how important telemarketing is to businesses all across North America. And we know how important it is for call centre managers and business owners alike to see their teams of phone agents succeed. We proudly offer Telemarketing Reporting services that report on the progress of your telemarketers and track their results. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

5 Ways To Boost Sales In Your Call Centre

Smiling Customer service representative with headset on in a call center

Telemarketing is a tough job. It’s not the first time we’ve stated it and it certainly won’t be the last. There’s a lot to be said about Canadians who make their livings on the phone. They’re required to have a lot of patience, a lot of confidence and lot of tenacity. It’s important for them to be as knowledgeable about the products and services they offer as it is to be friendly and polite. Gaining favour with complete strangers, after all, is no easy feat!

This is why call centre managers have such important jobs. It’s up to them to properly train their phone agents to not only become experts in world of what they’re selling, but to have sharp over-the-phone skills. It is the combination of salesmanship and being a good people person that is the mark of a successful telemarketer. And boosting sales in your call centre will be the mark of your ability to foster that combination.

Here are five ways to boost sales in your call centre:

1. Ensure that your phone agents become products and services experts. If it’s one thing that would-be customers hate, it is company representatives who sound like they don’t know what they’re talking about. Your team members need to attain specific product knowledge that will give them the confidence to answer any questions that come their way. They should be well equipped with information that will help them to impress the leads they speak to.

2. Ensure that your phone agents have strong knowledge about your customer base. Even when your callers know all about the products and services you offer, it’s not enough if they don’t know a lot about who they’re trying to sell to. It’s important to be able to personalize your interactions so that the people being called feel as if their specific needs are being addressed. Having a good understanding of the target audience will go a long way in being able to make them part of your customer base.

3. Put your customers into calling categories. It’s wise to strategically group your customers into categories so that they can be called for the right campaigns. For example, having restaurant owners placed into one group is a great idea so that when you have a specific campaign that caters to their needs, your phone agents can hone in on particular ways to speak to them. Adapting sales approaches based on the customers is necessary to maximize sales.

4. Learn how to speak to humans. In other words, it’s not enough to simply follow a script. Everyone is different and therefore, not everyone is going to respond to the script in the same way. It’s important to be able to touch upon people’s emotional needs. Your team of callers needs to be equipped with members who are adept at empathizing and communicating in ways that let your leads know they are valued and respected as people.

5. Make your interactions personal. Use the customers’ names throughout the calls. Ask questions to learn more about their businesses, interests, likes and dislikes. Find ways to communicate the benefits of your product or service to meet the specific needs of each of your callers. Remember, that each call is about the customer, not your company. Finding a way to help the life of your lead is the best way to secure a sale.

At SIClytics, we offer Lead DaFeeder which has been called a “call centre manager’s dream”. It is an easy-to-use web-based telemarketing software that allows even the most inexperienced computer users to manage campaign dialing and dispositions. It delivers a feature-rich set of processes that enhances effectiveness, improves customer satisfaction and provides insight into performance. Not to mention, it’s a fantastic way to help boost sales in your call centre!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How Important Is Your Tone Of Voice When On The Phone?

Close up portrait of Woman customer service worker, call center smiling operator with  phone headset

It’s not what you say, it’s how you say it. To some, this may be a cliché. To others, it’s a cold hard fact. If you’re in telemarketing, you’re more than likely one of the latter. You’re very well aware that your ability to endear yourself to someone – usually a complete stranger – will have a lot to do with the tone of your voice. You know that without body language, it requires more of you to communicate your messages effectively to a wilfully listening ear.

You likely have a lot in common with Albert Mehrabian, who in 1967, as Abhiroop Basu explains on Zopim.com, came up with the “7%-38%-55%” rule to explain how communication works. It is made up of three parts, he insisted: 7 percent is the actual words you use, 38 percent is the tone of your delivery and 55 percent is the body language used to accompany your words. Evidently, body language counts for a lot!

So how does one effectively communicate without body language? As you may have guessed, it all comes down to tone. After all, Mehrabian surmised that tone far exceeds the actual words you use when communicating your message. Good telemarketers are very well aware that the tones of their voices set the tones of their conversations. Right off the bat, a person being called needs to know that he/she is speaking with someone worth listening to.

On VirtualHold.com, Ashley Brown explains how one’s tone can make or break a sale. “What callers hear on the other end of the line can make a world of difference when it comes to the quality of service your company provides, as well as your overall reputation,” she writes, “One agitated, dismissive voice can make or break a sale. As well, it can start a cycle of having to transfer calls to other agents and supervisors. In other words, it’s costly and potentially damaging.”

What problems can arise from a poor tone of voice? It’s been said that smiles are contagious. And that’s why phone agents are often advised to smile when they’re speaking to their leads over the phone. It helps for their tones to improve. But when a caller sounds bored, disinterested, irritated or downright rude, it’s bound to impact the mood of the person he/she is calling. It only stands to reason.

To avoid calling leads and customers with poor tones of voices, telemarketers require motivational feedback and regular training. According to Brown, “existing employees who have less than desirable attitudes may need additional training or assistance. It’s never a good idea to turn a blind eye to employees with attitude issues. They rarely change direction and often behaviours can get more pronounced.”

What is the best way to monitor the tones of voices being used by your phone reps? At SIClytics, we highly recommend the use of our Live Call Monitoring services. We offer call centre business owners and office managers innovative cloud-based features that enable them to listen to calls live as they happen. They can also whisper helpful feedback to their reps during those calls without the other parties hearing a thing!

For more information about SIClytics’ Live Call Monitoring services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

How To Manage A Strong Group Of Telemarketers

Picture of female telemarketer with headset during work

No one ever said that telemarketing was an easy job. And if someone did, he/she would be lying – either that, or misinformed! You see, working on the phones requires a lot of patience and persistence. It also requires teamwork. Yes, a phone agent may be on the phone with a customer without assistance, but the training, feedback and words of wisdom imparted on that agent prior to the call make a lot of difference in his/her ability to achieve success.

What are some of the things you can do to ensure you’re managing the strongest group of telemarketers possible? Well, the first thing you can do is get on the phone yourself! There’s nothing quite like leading by example to set the tone in your office. Furthermore, being on the phone will give you the hands-on experience necessary to know exactly what you’re talking about when you provide feedback to the members of your staff.

Many telemarketers complain that their managers “don’t know what they’re talking about because they’ve never been on the phones”. It would be wise to disable your staff members from being able to make such a statement. If you don’t have a background in telemarketing already, take the opportunity to take some calls so that you can be better prepared with helpful hints when your phone agents require your help.

How important is it to understand your target market? Does that question even need to be asked? Clearly, it’s very important. In fact, it can be argued that it’s smarter to get a good handle on the type of customers you’ll encounter than it is to know your product. Of course, product knowledge is essential. But when you know how to deal with the members of your customer base, you’ll be in a better position to endear them to your company.

This involves answering questions adequately. But it also entails the ability to address customer needs. When you know exactly what the members of your customer base are interested in, you’ll be able to come up with effective scripts as well as great responses to objections. In fact, the successful overcoming of objections is one of the most important traits of a strong telemarketer. If you can pass along tips based on your own success, you’ll run a profitable call centre.

How important is it to provide feedback to your team? This is another obvious one. It’s essentially your most important role as a call centre manager. It’s important to always remember that there are different types of feedback. Both the positive and negative variety is necessary. Regularly informing your team members of the great jobs they are doing will go a long way in boosting employee morale.

A happy staff is a productive staff, so there should be no shortage of positive reinforcements. Of course, it will always be necessary to impart on to your team members advice that can help them to improve their performances. At SIClytics, we offer Live Call Monitoring services that allow you to instantly listen in to calls live and as they happen. If you wish, you may even whisper information to your phone agents to help them along in their calls.

You won’t be heard by the other parties. As well, you can barge into a live call as it’s happening, if it is absolutely necessary. We also proudly offer call centre managers fantastic Telemarketing Reporting services that give them the tools to observe and report on the progress of their team of telemarketers. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

6 Steps To Providing High-Level Customer Service

Business people with headsets using computers in office

Providing customer service over the phone is a lot different than providing customer service in person. A phone agent doesn’t have the benefit of using body language, facial expressions and hand gestures to communicate his/her message. Instead, he/she must place greater emphasis on tone, inflection and appropriate verbiage in order to have positive interactions with customers. Call centre employees, it’s fair to say, have many steps to take to ensure that they’re providing high-level customer service.

Here are six:

Step #1: Showing respect. Using your customer’s name will go a long way. It’s important to remember to treat customers like people – not sales numbers or dollar signs. In addition, actively listening to the concerns and questions had by your customers will ensure that they are addressed and answered appropriately at the first point of contact. When customers feel that they aren’t being properly listened to, they associate it with disrespect.

Step #2: Displaying professionalism. You’ll likely always be given advice that includes being friendly and polite. But it’s of vital importance that you never forget your role as a representative of your company. Avoid using slang terms or too much joking around. Remember that you have a job to do and satisfying your customers’ needs is a big part of it. Be sure to use appropriate language that is in keeping with your brand and focus on conducting business professionally.

Step #3: Being engaging. We’re not saying that you need to focus on being entertaining whenever you speak to one of your customers or leads – but it certainly doesn’t hurt to be interesting. Utilize your natural charm and wit and feel free to engage in conversations with your customers that will spark their interests. As per our last point, it’s important to stay focused on the task at hand. But customers appreciate it when customer service associates can show their human sides.

Step #4: Maintaining confidence. Customers like to feel that the people they do business with know what they’re talking about. It gives them confidence that they are working with the right company. Being confident doesn’t necessarily mean knowing everything. There may be times when you’ll need assistance with an issue or question. Simply letting your customer know that you’ll get to the bottom of things for him/her no matter what is a display of confidence – even if you admit to need help. Know that you can do your job excellently…and you will!

Step #5: Expressing empathy. This is a major part of providing excellent customer service. Not all of your calls are going to go perfectly. You’re bound to encounter an irate customer from time to time. The key is to not engage in a heated debate. Instead, put yourself in your customer’s shoes and express your understanding for his/her discontent. We’re all customers. When one is upset, it’s your job to be considerate of his/her feelings. Exclaiming your understanding for the frustration can go a long way.

Step #6: Staying honest. Most consumers are very savvy. They know the difference between a fair bargain and a scam. As well, customers are easily put off by putting their trust in someone who doesn’t come through for them. It’s important that you don’t make promises you can’t keep. Be sure to meet all deadlines and delivery dates. If there is an occurrence that will change what was originally promised, reach out to your customer to inform him/her. Your honesty will be appreciated.

At SIClytics, we offer innovative cloud-based services that assist call centre managers in helping their phone agents provide the best customer service possible. Our Monitor Whisper service lets supervisors and managers monitor calls live as they happen, as well as the ability to whisper feedback to their reps during those calls. For more information about SIClytics’ Monitor Whisper service, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Easy Ways To Improve Productivity In Your Call Centre

Depositphotos_25727499_m-2015Call centre employees are among the hardest working people on the planet. In the space of any given work day, they speak to more people than most of do in a week. With that said, it’s important that a call centre employee has a very patient, yet outgoing personality. Often, it’s not what they say, but how they say it that counts. Imagine trying to endear yourself to over a hundred people a day! That’s the life of a call centre phone agent.

As a call centre manager, it’s an integral part of your job to hire and train special individuals to be on your team. And, we do mean special! Working the phones on a daily basis is no easy feat and it isn’t a job that just anyone can handle. That makes your job all the more difficult. Although it all begins with finding the right individuals, your day-to-day tasks involve keeping your team members motivated to be as productive as possible.

Here are three easy ways to improve productivity in your call centre:

1. Hire using personality as a priority. As mentioned earlier, the ways in which your phone agents speak to your leads is arguably more important than what they’re actually saying. You need outgoing, energetic and enthusiastic individuals working your phones. Without them, you’ll have dreary, zoned-out sounding reps who won’t bring in the sales you’re looking for to make your company successful.

On CallCentreHelper.com, Oliver Heaton insists that you employ extroverts. “If a call centre agent is able to keep the attention of the customer for longer, then this may mean that the customer feels comfortable talking to this call centre agent,” he writes, “Being an extrovert means being sociable, enthusiastic and ambitious. Call centre agents need to be confident in talking to whoever is on the other end of the phone and be able to quickly build a rapport with them.”

2. Create teams and encourage friendly competition. It’s hard to debate the fact that when you incentivize people, you motivate them to perform better. Call centre environments are the perfect workplaces to create teams within a team to inspire a competitive atmosphere. Offer weekly and monthly prizes or cash bonuses based on performance to encourage the members of your staff to perform at their absolute best.

“Motivating call centre employees can create an environment where a culture of optimism can flourish,” says Heaton, “Healthy competitions in the workplace increase motivation and productivity when used in the right way. Consider creating teams competing against each other, as this will boost all of the participating members’ enthusiasm and productivity. Encourage employees to share what works and what doesn’t work with their team members.”

3. Invest in call tracking technology. At SIClytics, we offer call tracking services that are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. Our innovative system assists you in growing your business by giving you the information you need to improve your marketing efforts. Learning about which of your advertising sources are driving the most calls to your call centre goes a long way in increasing profits.

Heaton also explains how call tracking software can send ‘missed call alert emails’ which contain a caller’s contact number as well as information about the marketing activity that motivated his/her call. This data includes the keyword that was searched if the call originated from a website view from a search engine. “This enables call centre staff to make the most of their less busy times by calling back customers whose call they were unable to take earlier,” he writes.

For more information about our call tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

5 Ways To Improve Customer Service At Your Call Centre

Portrait of young casual call centre looking at the camera

Call centres are busy places. They often incorporate upwards of 20 or more employees in an environment that is noise-filled and full of energy. In many cases, this can be great for business. The more enthusiasm in the air, the more motivated phone agents will be to contact leads and make sales. Then again, the atmosphere of a busy call centre can provide many customer service representatives with overwhelming feelings of pressure.

No one said working on the phone was easy. At least, no one should. It’s a tough job to be a telemarketer. It requires a lot of patience and persistence. But, most of all, it requires a very pleasant and professional attitude. When a phone agent allows him/herself to get frustrated to that point that it can be heard during his/her calls, it will inevitably paint a poor picture of your business.

Providing reps with adequate tips and advice to improve their customer service, therefore, is a constant task of a call centre manager. Here are five ways to improve customer service at your call centre:

1. Hire intelligently. To be fair, running a call centre that is known for its excellent customer service really does begin with the hiring process. Just because you may need a lot of people to fill seats, it doesn’t mean you should be hiring just anyone off the streets. Call centre reps need to be people persons. Assess the personalities, not just the experience or skill sets, had by the candidates applying to work in your call centre.

2. Train appropriately. There’s no good reason to rush your new hires on the phones. Some call centres implement training programs that take upwards of a week or two before any actual calls are made. It’s smart to take the necessary time with your new hires to ensure that they are job-ready. That way, you’ll be able to minimize the giving out of incorrect information, the mishandling of customer complaints and other poor attempts at providing customer service.

3. Offer incentives for performance. The call centres that are known for being the most fun to work for are also generally the ones that are the most productive. A fun and productive place to work is usually one that offers incentives for performance. Create teams within your team and come up with weekly and monthly contests that reward them for hitting certain targets like providing the best examples of customer service and making the most sales.

4. Provide regular feedback. Keep in mind that feedback isn’t just telling your reps about all of the mistakes they’re making. It’s of vital importance that you acknowledge jobs well done. A big benefit of providing feedback is the confidence that you instil in your reps by reminding them of how much they’re helping your brand to earn its sterling reputation. Regular pats on the back can go a long way!

5. Give your reps opportunities to make decisions. Firstly, it’s very important to be crystal clear about your customer service polices. Be definitive about what is acceptable and what is not. Then give your team members the ability to make decisions based on the guidelines you’ve given them. If they are given the authority to make certain business choices, such as offering customers goodwill credits, they will feel more empowered, confident and secure in their jobs.

This only helps to improve customer service at your call centre! And, at SIClytics, we believe we have the perfect tools to help you to provide the best customer service possible. Contact us and ask us about our Telemarketing Reporting, Live Call Monitoring and Lead DaFeeder services. They’ve all been known to vastly improve call centre operations. Please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Reasons Telemarketing Is A Viable Business-Builder

Smiling assistant using a headset in a call center

Do you ever feel like people cringe when they hear that you work in telemarketing? Don’t worry if that’s the case, because you’re not alone! Over the years, telemarketers have developed negative impressions because of their penchants for interrupting dinner. But let’s take a look at the bigger picture. Telemarketing exists – in spite of its intrusive reputation – because it works to bring business to companies that employ it as a marketing method.

Here are three reasons telemarketing is a viable business-builder:

1. It puts you in direct contact with your customers. There’s nothing like “reaching out and touching somebody”. And major corporations fail at doing this. We’re talking about the personal approach to developing business relationships here. While big businesses depend on their exuberant (read: expensive) advertising techniques such as television commercials and billboards, cold calling actually puts you in touch with potential customers.

Telemarketing allows for your company representatives to make phone calls that enable them to open up dialogue with new, untapped prospects. Before you know it, complete strangers who otherwise would never have heard of you, are asking questions about your business. What are you selling? What does it cost? How can it benefit my life? Unlike your average ad, your telemarketing efforts can specifically answer these questions for each unique lead.

2. It helps you to generate a targeted list of prospects. Not every customer you call is going to be interested in what you have to offer. Not by a long shot. But by calling people, you’ll get a much better assessment about the various levels of interest that are out there. By talking directly to members of the buying public, you’ll discover certain buying trends, likes and dislikes and what products and services are most highly sought-after.

This is very valuable information that you can use for your future campaigns. The more you know about your target audience, the better you’ll be able to prepare your newer telemarketing campaigns. Telemarketing is arguably the best “trial and error” method of gaining new customers. Within months of beginning your telemarketing efforts, you’ll be able to develop strong lead lists for various products and services.

3. It builds awareness for your brand. Even your worst case scenario isn’t necessarily bad news. As long as your phone agents are trained to speak to customers in friendly, respectful manners, you should be able to build a positive buzz for your brand even when the answer is “no” to what you are selling. Consider the fact that many of your cold calls will be met with answering machines.

It is still worth leaving messages so that, at the very least, someone new will learn of your company’s name. Telemarketing efforts require a lot of patience. Anyone who has ever worked on the phone will tell you that. However, there are great rewards awaiting those who exhibit the patience to make telemarketing work for their companies. And at SIClytics, we can help you reap those rewards even faster!

We offer Telemarketing Reporting services that enable you to report on your telemarketing team’s progress and track individual results. To be fair, your telemarketing efforts will only be as successful as your phone agents will allow. Providing them with ample training and feedback will make the most of those efforts. For more information, please don’t hesitate to contact us at 1-877-374-6003.