Why It’s Important To Return Every Phone Call

Return every phone call. That should be a mantra of every business owner. You know the old “when opportunity knocks” adage, right? Well, not returning your phone calls is no different than ignoring a knock at the door. Not only is it considered rude (read: damaging to your company’s reputation), but it practically ensures that you’ve missed out on a business opportunity.

Keep in mind that there’s a big difference between missing a call and not returning a message. Most business owners experience busy work days that don’t allow them to grab the phone every time it rings. The majority of consumers understand this. What they can’t understand, however, is the inability of a business owner to return a message within a 24 hour period.

Never let it be lost on you that consumers know they have options.

If you can’t return a call within a timely fashion, you can be assured that the person who called you has already called someone else. This is especially important information for sole proprietors. When you are the only person working for your business, you have no other choice but to return all of your missed phone calls yourself.

Here’s the bottom line: make time to return every call! “Every time you fail to return a call, you have missed an opportunity,” declares Patricia Pollack on BizJournals.com, “It may be an opportunity to strengthen a business contact or to reinforce your marketing image or even to close a sale. Manage your time more efficiently, and make the time to return calls.”

Don’t assume your customers will call back.

Pollack goes on to note that far too many business owners work with the idea that if a call is “really important”, the customer will call back. She stresses the fact that this is definitely the wrong attitude to have.

“If a reporter calls you to get information about your new product, and you fail to promptly return that call, that reporter is not going to call again,” she writes, “If a potential client calls you to discuss retaining your services and you fail to promptly return that call, that person is not going to call again.”

Play phone tag, if necessary.

Many business owners dread the idea of having to leave messages themselves. They figure that if they don’t get in touch with the individuals who called them, they’ll be leaving messages of their own. This is a process that can go on and on depending on the availability of both parties. It’s popularly referred to as “phone tag”. Pollack’s perspective on this: So what? Play the game! It only stands to garner your company some business.

She does, however, offer some advice to help keep phone tag games to a minimum. “When you return the call and have to leave a message, give the caller a day and time when you know you will be in the office and available to answer the phone,” Pollack advises, “Give them the option of communicating by e-mail if you know that it will be difficult to connect via telephone.”

Contact SIClytics to learn about how our Missed Call Notifications services can help you to never miss out on an opportunity to follow up on a missed call! Call us at 1-877-374-6003 or email us at sales@SIClytics.com.

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