Advertising is important. But knowing exactly which advertising avenues are the most effective is what is most important to any business. How do you know without trying different methods? Is it more advantageous to invest in online marketing campaigns or run a (likely to be very costly) commercial on television? Is it wise to throw up a huge billboard in your city or print boxes of flyers to hand out to members of your community?
Needless to say, there are countless ways to promote your brand but some are simply going to work better than others. This is where call tracking comes in. It has practically become an integral element in today’s business world and is arguably the best way for business owners to get good senses of the returns on their investments. When phone calls come into your business, it truly pays to know what prompted the calls in the first place.
So how does call tracking work exactly? To put it plainly, call tracking records the number of phone calls that come into your business and determines where they come from. It helps to establish which of your ad campaigns are leading to the most phone calls and the percentages of your advertising dollars that are resulting in those calls. Call tracking is the answer to the question “What return on investment am I getting from my marketing efforts?”
Why is call tracking so vital in today’s business world? Call tracking is an excellent marketing tool because it helps to pinpoint what marketing strategies are actually working for you and which ones are not. That way, you’ll end up spending your marketing budgets a lot more wisely. And your marketing efforts will be a lot more effective as well. With the statistics given to you by your call tracking efforts, you will significantly increase your ROI.
Consider how much more of a winning strategy you can develop if you know that your mail outs are resulting in 40% more call backs than that billboard you invested in. In all likelihood, you’ll be compelled to transfer the advertising dollars you were spending on the billboard to more mail outs. With the statistics you’ve discovered via call tracking, you will enjoy a higher success rate with your advertising efforts.
Obviously, the alternative is a lot worse. Without call tracking, you’re left guessing. You’re susceptible to thinking “Well, maybe all of those calls coming in are because of that billboard we put up”. If you follow this line of thinking, you’re liable to continue spending money on keeping up with an advertising strategy that is not producing the results you think it is. This is not to say that billboards don’t work, by the way. It’s simply to highlight the fact that call tracking is what will help you to know for sure!
How can SIClytics help you? Our call tracking efforts are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. As part of our services, we offer Call Reports & Analytics which include in-depth graphs, charting and reports of your incoming calls. We also offer Telemarketing Reporting which reports on the results of your telemarketing team.
For more information on how SIClytics can track your calls and offer you a greater return on investment for your marketing efforts, please don’t hesitate to contact us at 1-877-374-6003. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days to take advantage of our 30-day money back guarantee! Give us a call today. We look forward to helping you get the most out of the calls that come your way.