How Can Call Tracking Help To Grow Your Business?

Smiling beautiful lady working at call center with colleagues in office

The telephone is still a very powerful way to generate leads. It doesn’t matter how far we’ve come in the world of technological advances, the good old telephone is still today’s chief means of communication. That’s why it only makes sense to include your business phone number on all of your advertising sources. Whether you choose to utilize print ads, radio spots or billboards – just to name a few marketing methods – including your business phone number is a must.

But how do you know which of the above mentioned advertising methods are generating the most calls? How do you know which advertising sources you should continue to invest money in and which ones may be draining your budget without providing a return? Call tracking is the answer! This incredible service offers business owners the ability to get clearer pictures of the power of their marketing efforts.

How does call tracking help your business to save money? As we’ve alluded to, it enables business owners to make smarter decisions about their advertising choices. For example, if your call tracking efforts indicate that you are receiving 70 percent of your calls from your billboards and only 10 percent from your radio ads, you’ll be compelled to spend a lot less money on creating on-air advertisements

Essentially, call tracking removes guesswork from your daily duties as a business owner. When you’re able to determine the exact impact of your marketing efforts, you’ll be able to spend your advertising dollars a lot more wisely. The information you get from call tracking can help you to make some of the wisest money-making and money-saving decisions you’ve ever made. With it, you’ll begin to notice your phone calls becoming much more lucrative.

How does call tracking work? At SIClytics, our service is designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The amazing system that we’ve developed focuses on analyzing conversion, compliance and functionality. Our goal is to help our customers adequately measure their returns on investment through our unique call tracking system.

How important is it to have a strong return on investment? Let’s just say that it could make or break your business! Studies have shown that businesses have been able to triple their sales within a month of using call tracking technology. In some cases, they assign unique phone numbers to different advertising sources, making it clear exactly which ones were generating the most leads.

As a result, the companies obviously made more money by focusing on their interested leads. As well, they wasted less time trying to figure out how those leads discovered the businesses they called in the first place. Call tracking technology also enables business owners to record their calls so that they can better monitor interactions between their customers and phone agents. This also works to improve customer service.

At SIClytics, we’re aware that call tracking is likely a fairly new concept to you. After all, it’s a fairly new concept to everyone! We’d be happy to discuss it with you further and explain how our unique call tracking services can better your business. For more information, please don’t hesitate to contact us at 1-877-374-6003.