The concept of call tracking uses different phone numbers for each of your online and offline marketing campaigns. In other words, it’s a system by which you use one number for your billboards, another for your radio spots and another for your online banner ads. Which number generates the most calls to your business? Call tracking is what will give you the answer!
As you may have already surmised, the benefits of using a call tracking service are many. Here are five major ones:
1. It helps you to track your ROI.
Quite obviously, when you discover which of your marketing campaigns are driving the most calls in to your business, you’ll better determine how to spend your advertising dollars going forward. Tracking your returns on investment is huge in the saving/making money game. By ceasing certain ad campaigns that aren’t particularly working and investing more into effective strategies, you will ultimately generate better profits.
2. You’ll discover your peak hours.
Call tracking doesn’t just help you to figure out which of your advertising campaigns are the most effective. It also informs you of the times when the most amount of calls come in to your company. By knowing the times of each day when you receive the most calls, you can better schedule the shifts of your staff members. Clearly, manning your phone lines with an adequate number of phone agents is imperative to providing optimum customer service.
3. It helps you to better train your staff.
Call tracking services also provide call recording capabilities. This enables you to properly monitor calls in order to pinpoint areas of concern in the performances of your phone agents. Providing helpful feedback, as you’re likely aware, is an incredibly important part of providing excellent customer service. Ensuring that each member of your team is fully equipped with the knowledge necessary to answer questions and quell concerns is of key importance to your company’s overall success.
4. It allows you to document customer trends.
Which products generate the most interest in your customers? Which of your services do they find the least helpful? These and other questions can be answered through the use of call tracking technology. You’ll also learn about the issues that each of your customers face and gain a better understanding of how your company can help to resolve them.
5. It provides you with accurate information about your callers.
Okay, allow us to break it down. At SIClytics, our Call Tracking services provide you with a lot of useful information. It includes the total number of calls you receive and how many of them were answered versus missed. It also informs you, not only of the duration of each call, but of how many of your calls lasted under one minute, spanned 1 to 2 minutes or lasted over three minutes.
With our Call Tracking services, you’ll also learn the average talk time per answered call, the day that generates the most calls, how many calls you get in an hour, the number of calls you get each day of the week and the number of calls generated from each Canadian province!
To take advantage of our Call Tracking services, please don’t hesitate to call SIClytics at 1-877-374-6003 or email us at sales@SIClytics.com.