How Beneficial Is Call Tracking To Your Business?

Smiling entrepreneur making a phone call while looking at his computer in his office

If you’re interested in getting the most out of your marketing efforts, you’ll certainly want to know which ones are driving the most traffic to your business. It’s nearly impossible to track these metrics yourself. And that’s where call tracking comes in. With so many advertising avenues to take, it stands to reason that some are going to work better than others. But which ones are working best for you?

At SIClytics, we are able to answer that question through our call tracking services which offer in-depth graphs, charting and reports of your incoming calls. Our services are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By tracking your calls, we provide you with the ability to adequately measure your return on investment.

Which call tracking metrics should are the most important? It’s hard to say that one is particularly more important than the other as all of the data we receive works together to send a clear message. That message involves the discovery of which of your advertising methods are bringing you the most business. Tracking the number of calls is generally the first step in the call tracking process.

We record the number of calls you receive to determine certain call patterns like the time of day when your phones are the busiest. We also track call duration. Needless to say, some calls are bound to be more productive than others. Most often, the longer a call lasts, the more likely it is that the caller will become a customer. It only makes sense, right? The majority of callers who spend a lot of time talking are interested in the products or services they’re calling about.

What else does call duration say about the strength of your advertising? By tracking the number of calls you receive and differentiating between the longest and shortest ones, we’re able to help you determine which of your campaigns are producing the best quality leads. Take your online marketing efforts, for example. The metrics we discover give business owners great insight into which keywords and pay-per-click landing pages are generating the most meaningful conversations.

What is a pay-per-click landing page? Also known as a PPC landing page, it’s a web page that encourages visitors to contact you. Generally, they are given two options. They may either fill out a contact form that provides you with pertinent information and an opportunity to contact them directly, or they may simply call you themselves. Call tracking services provides information via the latter option.

Without call tracking, customer information can only be attained by the filling out of contact forms. That would give the impression that your PPC landing page is producing a lower conversion rate than it really is. With call tracking, the phone calls received from your landing page offers you a more accurate assessment of the effectiveness of your online marketing campaigns. It also helps to increase conversion rates!

For more information about SIClytics’ call tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

Getting The Most Out Of Your Advertising Efforts

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How can you tell if you’re getting the most out of your advertising efforts? Well, the simplest and most basic way to determine if your marketing budget is being spent the right way is to determine your return on investment. ROI is the definitive way to figure out if you’re advertising correctly. Did you spend less money on the advertising than it made you? If the answer is yes, you’ve taken some worthwhile steps. If the answer is no, it’s time to switch up your tactics.

What are some of the ways to maximize ROI? Well, it all depends on your business and its needs. What are your main objectives? Is it to increase sales? Is it to grow your customer base? Chances are it’s a little of both considering that no business owner is in business to not regularly increase the amount of money he/she makes. Therefore, it’s wise to focus on the aspects of your business that need the most help.

Generating leads is a very important objective when you’re spending money on advertising. It has been argued that focusing on generating leads is a lot more important than branding. Naturally, it’s important to establish a good reputation and have a strong brand identity, but you don’t want to spend a lot of your advertising dollars on avenues that seek to simply build your brand image. It’s important to generate ads that elicit calls to action.

What are calls to action? This is where you generate responses to your ad campaigns. Your marketing should be focused on getting people to contact your company for the products and services that it offers. There are various ways to do that, of course. Your promotional material should always include your website. The call to action is to get people to log on to the site. Your company phone number should also be made clear in your ads.

Your advertising efforts should also be focused on a specific target audience that is most likely to support your business. Your message should apply to people who are actively seeking the products and services that your company offers. Speak directly to the needs of the people who make up your target audience and you’ll be a lot more likely to get responses to your advertising efforts.

How important is it to engage with your target audience? In today’s business world, it’s very important. It’s wise to have a live chat feature on your website so that its visitors can make direct and immediate contact with representatives of your company. We’re living in a very tech-savvy world so the more you’re able to communicate with people online, the more likely it will be that you’ll engage with members of your target demographic.

Heavy use of social media is important. Regularly posting blogs and liking and commenting on other posts is essential to getting your brand recognized. Again, the point is to generate interest in your profiles so that people visit them. Making direct contact through e-mail marketing is also an effective way to elicit calls to action. By reaching out to potential customers in this personal way, you give yourself the opportunity to develop more personal relationships.

How important is call tracking to measuring ROI? It’s critical. This is why SIClytics offers call tracking services that are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. By having our services assist you by giving you the information you need to improve your marketing efforts, you will be able to get the most out of them, maximizing your ROI!

For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. Be sure to ask us about our 30 Day Money-back Guarantee!

Using Call Tracking To Improve Your Online Marketing Efforts

Digital Online Marketing Commerce Sale Concept

The importance of advertising your small business cannot be understated. Even if you don’t consider your business to be one that has a big advertising budget (like most small businesses), it’s important to invest your money into smart and effective marketing methods. It’s especially important to know which of your marketing methods are the most effective. And this is where call tracking comes in.

With SIClytics’ call tracking services, you will be able to determine where the calls coming into your business are coming from. Using the data you receive from our call reports, analytics and charts, you will be able to significantly improve your advertising strategies. Do you invest more in radio ads or billboards? With our help, you’ll discover if the majority of your callers are contacting you thanks to what they heard on the radio during their commutes home from work.

How can call tracking help to grow your online marketing success? It goes without saying that, in today’s world, much business advertising is done online. And most online searches take place on mobile devices. It’s pretty hard to find someone who doesn’t use a smartphone, tablet or laptop computer on a daily basis, isn’t it? By taking advantage of call tracking, you’ll learn which keywords found in your online marketing efforts are driving calls to your business.

In fact, with click-of-a-button dialing enabled on most mobile devices, it has become a lot easier to tell which of your online marketing efforts are encouraging the most phone calls. Call tracking does a great job of measuring the effectiveness of your online content. By learning just how effective your use of the internet is in marketing your brand, you’ll be able to better focus your overall marketing strategies moving forward.

How can call tracking help you to better understand your customers? With this technology, you’re given direct insight into what makes the modern-day consumer tick. Many people – especially those who are part of our younger generation – are driven by online media. They like to be engaged in the content that is provided for them online. Call tracking can help you discover if your online marketing efforts are engaging enough.

This unique service can help you determine how successful your social media posts are, whether or not it’s worth it to invest in online classified ads or if your blogs are packing a punch. Of course, call tracking helps you learn more about the effectiveness of your offline marketing efforts as well. At SIClytics, we believe that we offer the ideal call tracking service to help our clients improve their returns on investment.

How does SIClytics’ call tracking services work? They are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The robust system that we’ve developed focuses on analyzing conversion, compliance and functionality. It’s our goal to have our services assist you in growing your business by giving you the information you need to improve your marketing efforts.

And we’re very thorough with the information we provide you. Our call tracking services include in-depth graphs, charting and reports of your incoming calls. For more information, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days thanks to our 30-day money back guarantee!

How Do Analytics And Graphs Help Your Business?

okt75-05All business owners want to know that their money is being spent wisely. And when it comes to advertising, this is an especially touchy subject. That’s because, for a long time, business owners have never been entirely sure exactly how impactful their marketing efforts have been. Employing a number of resources such as print ads, flyers and radio commercials, entrepreneurs often metaphorically throw marketing attempts at the wall to see what sticks.

At SIClytics, we proudly help our clients to see which of their marketing efforts are sticking. And we feel that the best way to communicate this information is through our Call Tracking services. By being able to determine which advertising sources prompted the phone calls that come into your business, you’ll be better able to determine where your advertising dollars should be spent and where they should be saved.

What else does SIClytics specialize in? We also provide our clients with analytics and graphs to help them keep accurate track of the amount of calls and types of calls that come into their offices. You may have noticed that providing such a service has helped us to formulate the name of our company. And this is because we believe strongly in our ability to clearly showcase the successes and opportunities for improvement had by our clients.

What do our analytics and graphs show our customers? They show the total number of calls that come into your business and differentiate them by charting the numbers of answered calls, missed calls, calls under one minute, calls lasting between one and two minutes, calls over three minutes and the average talk time per answered call. Our analytics and graphs also help our customers to discover which day of the week generates the most calls to their businesses.

In addition, our reports also chart incoming calls by hour, by date and by day of the week. They also reflect the number of incoming calls that come from each Canadian province. As well, SIClytics’ analytics and graphs present charts that reflect calls versus time spent on those calls, call distribution versus talk time and average call duration. As you can imagine, our services give business owners clear cut information about how successful their call centres are and can be.

Why is it so important to chart the types of calls that come into your business? No matter the type of business you run, providing top-of-the-line customer service should be one of your main priorities, if not your most important concern. As well, you obviously want your customers to continue to support your brand to improve your bottom line. The better you know how to service them over the phone, the better the reputation of your company will be, and the more money you’ll make.

By clearly charting the specifics of each of the calls that come into your business, you’ll be able to pattern your customer service practices around certain trends. Knowing how popular your company is in particular provinces, for example, may encourage you to cater your services in such a way that it meets more specific needs of that customer base. Shortening call times in an effort to serve a greater number of callers may be another decision you arrive at based on the information you receive.

At SIClytics, we’re dedicated to helping your business to be better. We also understand that reading analytics and graphs may be a fairly new concept to you. And we’d be only too happy to help you through what we know will become an easy process. For more information, please don’t hesitate to contact us at 1-877-374-6003.

How Can Call Tracking Help To Grow Your Business?

Smiling beautiful lady working at call center with colleagues in office

The telephone is still a very powerful way to generate leads. It doesn’t matter how far we’ve come in the world of technological advances, the good old telephone is still today’s chief means of communication. That’s why it only makes sense to include your business phone number on all of your advertising sources. Whether you choose to utilize print ads, radio spots or billboards – just to name a few marketing methods – including your business phone number is a must.

But how do you know which of the above mentioned advertising methods are generating the most calls? How do you know which advertising sources you should continue to invest money in and which ones may be draining your budget without providing a return? Call tracking is the answer! This incredible service offers business owners the ability to get clearer pictures of the power of their marketing efforts.

How does call tracking help your business to save money? As we’ve alluded to, it enables business owners to make smarter decisions about their advertising choices. For example, if your call tracking efforts indicate that you are receiving 70 percent of your calls from your billboards and only 10 percent from your radio ads, you’ll be compelled to spend a lot less money on creating on-air advertisements

Essentially, call tracking removes guesswork from your daily duties as a business owner. When you’re able to determine the exact impact of your marketing efforts, you’ll be able to spend your advertising dollars a lot more wisely. The information you get from call tracking can help you to make some of the wisest money-making and money-saving decisions you’ve ever made. With it, you’ll begin to notice your phone calls becoming much more lucrative.

How does call tracking work? At SIClytics, our service is designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. The amazing system that we’ve developed focuses on analyzing conversion, compliance and functionality. Our goal is to help our customers adequately measure their returns on investment through our unique call tracking system.

How important is it to have a strong return on investment? Let’s just say that it could make or break your business! Studies have shown that businesses have been able to triple their sales within a month of using call tracking technology. In some cases, they assign unique phone numbers to different advertising sources, making it clear exactly which ones were generating the most leads.

As a result, the companies obviously made more money by focusing on their interested leads. As well, they wasted less time trying to figure out how those leads discovered the businesses they called in the first place. Call tracking technology also enables business owners to record their calls so that they can better monitor interactions between their customers and phone agents. This also works to improve customer service.

At SIClytics, we’re aware that call tracking is likely a fairly new concept to you. After all, it’s a fairly new concept to everyone! We’d be happy to discuss it with you further and explain how our unique call tracking services can better your business. For more information, please don’t hesitate to contact us at 1-877-374-6003.

5 Benefits Of Offering A Money Back Guarantee

30 days money back guarantee sign. Vector illustration

At SIClytics, we offer our customers as 30 Day Money Back Guarantee. Simply put, if you’re not completely satisfied with our services, you have the option of cancelling them within 30 days at no cost to you. It’s our way of saying “we’re willing to do what it takes to earn your trust”. The way we see it, we’re so confident in the services we offer, we aren’t afraid to give you an opportunity to try them out for free. Money back guarantees, however, do a whole lot more than just offer free trials.

Here are five benefits of offering a money back guarantee:

1. It provides excellent gauges for the quality of your services. Just how great are your services, anyway? Even if you’re already quite confident that what you offer is of top-tier quality (as we are), your money back guarantee will help you to determine just how much the general public agrees with you. The more times you are required to offer the money back guarantee to your customers, the easier it will be to determine that you need to improve your services.

2. It helps to secure customer loyalty. Gaining a customers’ trust is one thing. Securing his/her loyalty is another. When you offer a 30 Day Money Back Guarantee to a customer, you open the window for a future conversation. It’s wise to take the opportunity to contact the customer after the 30 day period is up. At this point, you will have confirmed that he/she is satisfied with your service, making it more likely that he/she will be interested in your other offerings.

3. It helps to boost sales. As made clear by our last point, a customer who doesn’t take advantage of your money back guarantee can be considered a satisfied one, at the very least. By maintaining your commitment to customer satisfaction, you lend your brand to attracting more customers. Word spreads quickly when people discover companies that they can rely on. Your guarantee is one that is bound to draw attention.

4. It encourages customers to try new things. At SIClytics, we’re well aware that our incredible call tracking technology may be new to most of our prospective clients. As a result, we know that it may take some time and experience with our services for our customers to see just how valuable they are. By offering our 30 Day Money Back Guarantee, we lift the strain that may come with the idea that money is being “wasted” on unproven technology.

5. It grows your company’s respectable reputation. At the end of the day, your money back guarantee is your promise. And keeping a promise is a trait of a trustworthy individual or company. There are bound to be cases when customers take you up on your guarantee. Following through and rightfully refunding a customer’s money is a huge declaration of your honest and dependable nature. This will serve your brand well in the long run.

At SIClytics, we offer a number of solutions that simply help to make your business better. Our Call Tracking services are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. As a result, they help you to clearly determine the returns on investment you’re getting from your various advertising strategies. We proudly bring fortune 500 features and functions to businesses of all sizes.

Naturally, we encourage you to give them a try! As you know, there is no cost for you to try them out for 30 days. We stick by our 30 Day Money Back Guarantee. We imagine, however, that you may have a number of questions about how SIClytics’ services can specifically help your business. And we’d be only too happy to answer them. So give us a call today! Please don’t hesitate to contact us at 1-877-374-6003.

5 Great Ways To Maximize Your Return On Investment

Man fingers setting profit button on highest position. Concept image for illustration of profitability or return on investment

You don’t have to be the world’s greatest mathematician in order to be a business owner. However, it is of vital importance that you understand one mathematical principle: to be profitable, you must earn more money than you spend. And while everyone surely understands this, it isn’t always something that entrepreneurs are able to successfully pull off. And that’s because their money is often being spent in the wrong places!

It’s important to think your advertising budget through. You not only want to be clear about how much money you can devote to your marketing strategies, but you also want to set out a plan to earn a certain amount of money in return by launching said strategies. That way, you can continuously ensure that you’re always getting the most for your advertising dollars. So what are the best ways to maximize your return on investment?

Here are five great ideas:

1. Research advertising successes and failures in your industry. Do you due diligence and look into what has worked and what has failed for your competitors. At the same time, revisit some of the marketing strategies you’ve had in the past and attempt to recall which ones turned the greatest profits. A lot of trial and error is generally necessary in the advertising game, but you’ll want to avoid as much error as possible by acknowledging history.

2. Attend workshops and seminars to meet other industry professionals. It certainly doesn’t hurt to mix, mingle and network with like-minded industry counterparts who may also have quite a bit of experience with advertising their own companies. Not only can you learn from their experiences, but you can also develop new relationships that may help to grow the reach of your advertising efforts. Scratching certain backs can help to get yours scratched in return.

3. Select the advertising strategies most likely to attract interest from your customer base. What may seem like an obvious tip is one that should only be heeded after our first few ideas are considered. Of course, you’ll want to speak directly to the needs and concerns of your target audience, but how will you know what they are until you’ve looked into it? Television commercials, billboards, print ads, radio spots – which will work best for your brand?

4. Make strong and regular use of your social media accounts. Using the internet to advertise is a no-brainer. But utilizing your Facebook and Twitter pages, among other platforms, is practically a must in today’s business world. Firstly, it’s completely free to create Facebook posts and tweet to your heart’s content. Secondly, social media are used so regularly, it’s bound to help spread the word about the advertising campaigns you’re actually spending your money on.

5. Invest in call tracking. If you want a precise and accurate understanding of what your true returns on investment are, you’ll track your calls. At SIClytics, we provide services that measure the incoming and outgoing calls made using your telecom account. Our system helps you to determine which advertising sources are generating the most leads. That way, you can invest more into the strategies that work and less into the ones that don’t!

If call tracking is a new concept to you, don’t worry, you’re certainly not alone. We would be more than happy to provide you with more details about our advanced tracking system in order to get you on your way to spending your advertising budgets a lot more wisely. Please don’t hesitate to give us a call. For more information, dial us up at 1-877-374-6003.

The Importance Of Call Tracking For Your Business

Depositphotos_26499863_m-2015Advertising is important. But knowing exactly which advertising avenues are the most effective is what is most important to any business. How do you know without trying different methods? Is it more advantageous to invest in online marketing campaigns or run a (likely to be very costly) commercial on television? Is it wise to throw up a huge billboard in your city or print boxes of flyers to hand out to members of your community?

Needless to say, there are countless ways to promote your brand but some are simply going to work better than others. This is where call tracking comes in. It has practically become an integral element in today’s business world and is arguably the best way for business owners to get good senses of the returns on their investments. When phone calls come into your business, it truly pays to know what prompted the calls in the first place.

So how does call tracking work exactly? To put it plainly, call tracking records the number of phone calls that come into your business and determines where they come from. It helps to establish which of your ad campaigns are leading to the most phone calls and the percentages of your advertising dollars that are resulting in those calls. Call tracking is the answer to the question “What return on investment am I getting from my marketing efforts?”

Why is call tracking so vital in today’s business world? Call tracking is an excellent marketing tool because it helps to pinpoint what marketing strategies are actually working for you and which ones are not. That way, you’ll end up spending your marketing budgets a lot more wisely. And your marketing efforts will be a lot more effective as well. With the statistics given to you by your call tracking efforts, you will significantly increase your ROI.

Consider how much more of a winning strategy you can develop if you know that your mail outs are resulting in 40% more call backs than that billboard you invested in. In all likelihood, you’ll be compelled to transfer the advertising dollars you were spending on the billboard to more mail outs. With the statistics you’ve discovered via call tracking, you will enjoy a higher success rate with your advertising efforts.

Obviously, the alternative is a lot worse. Without call tracking, you’re left guessing. You’re susceptible to thinking “Well, maybe all of those calls coming in are because of that billboard we put up”. If you follow this line of thinking, you’re liable to continue spending money on keeping up with an advertising strategy that is not producing the results you think it is. This is not to say that billboards don’t work, by the way. It’s simply to highlight the fact that call tracking is what will help you to know for sure!

How can SIClytics help you? Our call tracking efforts are designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. As part of our services, we offer Call Reports & Analytics which include in-depth graphs, charting and reports of your incoming calls. We also offer Telemarketing Reporting which reports on the results of your telemarketing team.

For more information on how SIClytics can track your calls and offer you a greater return on investment for your marketing efforts, please don’t hesitate to contact us at 1-877-374-6003. If you’re not completely satisfied with our services, you have the option of cancelling them within 30 days to take advantage of our 30-day money back guarantee! Give us a call today. We look forward to helping you get the most out of the calls that come your way.

Tracking Calls With SIClytics Gives You More Bang For Your Buck!

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There are businesses all over North America that use the telephone to conduct their day-to-day operations. Of course, you could argue that all businesses use telephones, but there are many that specifically utilize this ever-necessary technology to build their brands. Both small businesses and large corporations that operate call centre facilities are especially aware of the power of the telephone and just how much business it can generate.

It’s important to be able to determine exactly what type of return on investment your company receives from its advertising campaigns. And with the help of SIClytics, you’ll be given the opportunity to pinpoint the reasons for your success. So, it is with great pleasure that we launch our new company, its website and this very blog! We trust that, in tandem, they will all provide you with a great new perspective of your company’s future.

What does SIClytics do exactly? SIClytics is designed to measure the incoming and outgoing calls that are made using your telecom account with approved SIP vendors. We have developed a robust system that focuses on analyzing conversion, compliance and functionality. The goal of SIClytics is to bring fortune 500 features and functions to small to medium sized businesses. In short, our call tracking services help to adequately measure your return on investment!

But what makes SIClytics the best in the business? We provide a wide array of services that track and record all of your inbound calls to discover which of your ad campaigns are generating the most leads. Our services help you to determine which ads generate the most quality leads and which ones don’t. This can do a lot to save you money as it will give you the leverage to renegotiate rates with advertisers if their efforts are under-producing.

How do our services help you to make the most of the leads that you get? Our Live Call Monitoring services allow call centre managers to instantly listen in to calls as they are happening. It allows them to whisper helpful information to their phone agents – coaching them while they are on their calls without the callers hearing. This improves overall performance in the call centre. This feature also provides managers with the option of jumping on calls to handle customer complaints.

We also offer Lead DaFeeder services which create, assign and distribute lead campaigns to your team. That way, there is no time wasted on having your phone agents manually dial phone numbers. This awesome cloud-based system automatically loads leads that are dialed with the simple click of a button. The technology allows for accurate note keeping and account maintenance to enhance the customer service experience on future calls.

What is SIClytics’ specialty? Arguably, we are best known for our Call Reports & Analytics. We offer in-depth graphs, charts and reports of your incoming calls. This helps you to measure how many phone calls you’re receiving based on your online and offline marketing campaigns. Not to mention, our Missed Call Notifications ensure that you never again miss out on an opportunity to follow up on a missed call.

Working with SIClytics means that you’ll be making the most of your advertising dollars and maximizing your potential to turn your inbound calls into happy customers. And we’ve made signing up with our company a risk-free experience. If you’re not completely satisfied with our services, you can cancel within 30 days thanks to our 30 Day Money-back Guarantee! What have you got to lose?

For more information, please don’t hesitate to contact us at 1-877-374-6003.

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