5 Tips For Creating A Team Of Top-Notch Telemarketers

Multi-ethnic business people using headset in a call center

If you work in the world of telemarketing, you know exactly how hard a job it is to be on the phones. Especially for those who practice cold calling, going to work every day can be tough sell. The most experienced call centre managers know, however, that the telemarketing industry is thriving and has proven to be a very rewarding line of work. This is especially true for phone agents who have mastered how to build rapport with the prospects they call each day.

But how do you build a strong rapport? How do you even maintain a confident and friendly approach to each phone call when you are so often met with objections? Experience helps, of course. But it all comes down to implementing some specific rules when it comes to handling your day-to-day calling duties. If you’re looking to turn your team of phone agents into highly talented sales representatives, you may want to pass along the following suggestions.

Here are five tips for creating a team of top-notch telemarketers:

1. Allow your staff to implement their own personalities into your script. Many call centre managers have their phone agents read scripts to their prospects verbatim. And while it’s always important for your team to relay accurate information, you don’t want to create robot-sounding individuals who get lost in the monotony of their work shifts. Allow each member of your team to inject his/her own affable personality into the script so that it comes off as more genuine.

2. Get your team to focus on providing unique solutions. Most often, telemarketers attempt to highlight the benefits of the products and services they’re selling. But they don’t necessarily highlight how what is being offered will benefit the specific people they’re speaking to. Encourage your team to ask probing questions so that they can learn more about their prospects. This will allow them to curb their approaches to selling your product or service so that it aligns with the unique needs of each lead.

3. Offer ways to gain the trust of gatekeepers. Regularly, telemarketers are blocked by individuals whose job it is to protect his/her boss/decision-maker from taking unwanted calls. Getting passed the gatekeeper is one of the most important jobs of a telemarketer – and the most savvy of phone workers do it best. It’s important to sound authoritative while remaining friendly. Be in control of the conversation but don’t reveal too much information. Focus on building rapport until you’re granted access to the big cheese.

4. Place an emphasis on objection-handling skills. Telemarketers are likely to hear the words “not interested” more than any other two in the English language each day they go to work. Developing a positive mindset about how to overcome such an objection is the first step to dealing with rejection confidently. Try not to interrupt or jump into the conversation too quickly after an objection is made. Attempt some probing questions, express your understanding and work to keep the conversation going in a relaxed manner.

5. Monitor your team and offer regular feedback. It should go without saying that you need to monitor the calls that your team of sales representatives are making. Listening in to calls to ensure that they are implementing all of the techniques that you’ve taught them will help you to keep everyone on track. Offering feedback to both boost self-confidence and correct certain mistakes will also prove very valuable to your organization.

At SIClytics, we offer Telemarketing Reporting services that enable you to track the results of your telemarketing team’s efforts. As well, our Live Call Monitoring services allow you to listen in to calls and even whisper information to your phone reps while they are on their calls. This immediate form of feedback helps your team to better succeed in the early stages of the relationships they develop with your client base.

For more information about our services that can help you to create a team of top-notch telemarketers, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.

3 Reasons Telemarketing Is A Viable Business-Builder

Smiling assistant using a headset in a call center

Do you ever feel like people cringe when they hear that you work in telemarketing? Don’t worry if that’s the case, because you’re not alone! Over the years, telemarketers have developed negative impressions because of their penchants for interrupting dinner. But let’s take a look at the bigger picture. Telemarketing exists – in spite of its intrusive reputation – because it works to bring business to companies that employ it as a marketing method.

Here are three reasons telemarketing is a viable business-builder:

1. It puts you in direct contact with your customers. There’s nothing like “reaching out and touching somebody”. And major corporations fail at doing this. We’re talking about the personal approach to developing business relationships here. While big businesses depend on their exuberant (read: expensive) advertising techniques such as television commercials and billboards, cold calling actually puts you in touch with potential customers.

Telemarketing allows for your company representatives to make phone calls that enable them to open up dialogue with new, untapped prospects. Before you know it, complete strangers who otherwise would never have heard of you, are asking questions about your business. What are you selling? What does it cost? How can it benefit my life? Unlike your average ad, your telemarketing efforts can specifically answer these questions for each unique lead.

2. It helps you to generate a targeted list of prospects. Not every customer you call is going to be interested in what you have to offer. Not by a long shot. But by calling people, you’ll get a much better assessment about the various levels of interest that are out there. By talking directly to members of the buying public, you’ll discover certain buying trends, likes and dislikes and what products and services are most highly sought-after.

This is very valuable information that you can use for your future campaigns. The more you know about your target audience, the better you’ll be able to prepare your newer telemarketing campaigns. Telemarketing is arguably the best “trial and error” method of gaining new customers. Within months of beginning your telemarketing efforts, you’ll be able to develop strong lead lists for various products and services.

3. It builds awareness for your brand. Even your worst case scenario isn’t necessarily bad news. As long as your phone agents are trained to speak to customers in friendly, respectful manners, you should be able to build a positive buzz for your brand even when the answer is “no” to what you are selling. Consider the fact that many of your cold calls will be met with answering machines.

It is still worth leaving messages so that, at the very least, someone new will learn of your company’s name. Telemarketing efforts require a lot of patience. Anyone who has ever worked on the phone will tell you that. However, there are great rewards awaiting those who exhibit the patience to make telemarketing work for their companies. And at SIClytics, we can help you reap those rewards even faster!

We offer Telemarketing Reporting services that enable you to report on your telemarketing team’s progress and track individual results. To be fair, your telemarketing efforts will only be as successful as your phone agents will allow. Providing them with ample training and feedback will make the most of those efforts. For more information, please don’t hesitate to contact us at 1-877-374-6003.