What is call tracking?
Call tracking is a service that enables you to determine which of your marketing campaigns are bringing in the most business to your company. By discovering both the successes and failures of your advertising strategies, you will be able to better determine future marketing budgets. Not only does this help you to save money by not advertising using unproductive avenues, but it helps you to focus your energies on the areas where you are bound to draw the most attention from consumers.
Call tracking programs generally attach unique phone numbers to various marketing campaigns that are all forwarded to your proper business phone number. With each unique number being assigned to a different marketing campaign, it makes it fairly simple to determine which number is being used the most by your callers. Naturally, this helps for business owners to get clearer indications of which ads are producing the most profits.
What are the measurable metrics from call tracking?
They include the volume of calls, when the calls came in, where the calls came from, the length of the calls and conversion rates. Because online marketing is so popular these days, there are also metrics that are measured based on online link clicks. Call tracking measures PPC landing page performance. This refers to “Pay Per Click” ads found online that takes visitors directly to the company websites being advertised.
Call tracking also helps you to measure the skills of your phone agents. How successful are they in converting your callers into paying customers? “The information available from call tracking can also help you measure the effectiveness of your sales and marketing team,” says website developer, Christopher Mazurk on WebsiteMuscle.com, “By examining who converts the most leads, you’ll have a valuable yardstick to measure the success of your staff and learn from their performance.”
How does call recording enhance the effectiveness of call tracking?
Mazurk goes on to mention that the “the call may be recorded for quality assurance” message that you often hear when contacting companies by phone provides an excellent way for said companies to monitor the performances of their employees. With call recordings, call centre managers are able to get great insight into the sales tactics used by their phone agents.
Sales and marketing expert, Lance Weatherby believes that call recordings are among the best ways for companies to learn about their customers as well. He believes that the first and most obvious benefit of call tracking is the ability to listen to your customers firsthand. That way, you’re able to identify the specific things that can make them happy. This works wonders in boosting customer satisfaction.
“You’ll also be able to better qualify leads and determine which callers require more attention in order to turn them into loyal customers,” writes Weatherby on the Kissmetrics Blog, “In addition, call recording allows you to listen in on your employees and their interactions with leads and customers. By honing in on your sales team’s conversations with callers, you’ll be able to better analyze their tactics and identify areas that require attention to increase conversion rates.”
How can SIClytics help you with your call tracking efforts?
We proudly offer Call Tracking services that are able to specify which of your advertising methods generate the most phone calls to your business. By understanding which of your marketing strategies are the most lucrative, you will be able to better manage your overall advertising budgets for years to come. This will vastly improve your ROI!
For more information about our Call Tracking services, please don’t hesitate to call us at 1-877-374-6003 or email us at sales@SIClytics.com.